1 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

March, 2015

Our Credentials

2 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

Table of Contents

01 WHO WE ARE02 WHAT WE KNOW03 WHAT WE DO04 CASE STUDY

3 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

01WHO WE ARE

4 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

Who We AreWe are part of that small group of trusted confidants you can call on anytime.Strategic. Great listeners. People people. Global. Confident. And maybe even just a little bit cool.

5 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

Our DNAWe’re not afraid to say, lots of smart people work at DWA and are very good at what they do.

6 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

Our aim is to craft clear, transparent and profitable technology marketing

experiences for our clients and their customers.

8 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

“The illiterate of the 21st century will not be

those who cannot read and write, but those who cannot learn,

unlearn and relearn.”

—Alvin Toffler, American famous writer and futurist

9 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

We live in an always on world.

10 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

02WHAT WE KNOW

11 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

We know the implications of technological disruption.

Spending

Increase Rate (%)

MIL

LIO

NS

China ICT SPENDING2011-2016 ($M)

12 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

We know there are many factors to decision making.

13 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

We navigate the sea of ad and marketing technology.

Today, every one has a secret sauce. DWA is quick to evaluate and test our partner’s big claims.

We adopt and integrate new ad and marketing technologies that work, so that you get the best media and marketing possible.

14 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

We know mobile and programmatic.Shifting the scale in China marketing spend.

China programmatic scale

Increased rate (%)

Percentage of China display ad (%)

China programmatic scale(one hundred million)

China mobile scale

China mobile scale(one hundred million)

Increased rate (%)

15 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

And we deeply understand that the pace of change is accelerating – with no end in sight.

Radio TV Internet WeChat05

10152025303540

Time to reach 50 million people in China

4 yrs

36 yrs

14 yrs

4.5 ms

16 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

“The only sustainable competitive advantage you have

over your competitors is the ability to learn faster than them

and act on it.”—Forbes, 2014

17 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

03WHAT WE DO

18 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

We’re fanatical about delivering outcomes

Key Marketing Challenges DWA Data-Driven Solutions

19 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

Technology and data are at the heart of everthing we do.We’ve used our long history in media planning as a springboard to create a complete range of services. As innovation emerges, our services will continue to evolve to embrace the best technology the world has to offer.

20 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

We offer new opportunities you can’t find elsewhere, through our strategic partnerships.

Programmatic for B2B Advanced ABM

Full-funnel programmatic solutions, from prospecting to retargeting.

Advanced analytics to measure and optimize performance.

More than account-targeted ads. We reach a dispersed buying team along their buyer journey.

Integrated account based marketing across the media and marketing mix from search to email and more.

21 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

Our technology infrastructure is designed to create tangible business outcomes.

23 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

We’re focused on quality and constant improvement

24 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

04 Case Study

CiscoCisco China is losing market share in its Collaboration product and we need to increase market share by x%, as well as generate xx leads in the commercial space. How did DWA help Cisco drive both consideration and new sales?

25 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

Business caseCISCO BE6K CAMPAIGN

• Demand-Generation campaign, with ROI-tracking using waterfall metrics.

• Conversion rates optimized throughout campaign

26 © 2015 DWA Media, Inc. All rights reserved. DWA Media Confidential – Limited Use

Business caseCISCO BE6K CAMPAIGN

Average Deal Size CNY 300,000.00(USD 50,000)

BUYING PUBLISHER PROFILED LEADS @ CNY 250 CPL

Budget CNY 300,000.00

CPL CNY 250.00

Profiled Lead 1200

Profiled Lead to BANT MQL Rate 10.00%

BANT MQL 120 Marketing Pipeline CNY 36,000,000.00 Ratio 120

BANT MQL to Sales Opp Rate 30.00%

Sales Opportunity 36 Sales Pipeline CNY 10,800,000.00 Ratio 36

Sales Opp to Closed Deal Rate 64.00%

Closed Deal 23.04 Closed Deal Amount CNY 6,912,000.00 Ratio 18

Nurture cost CNY 84,000.00

Total Marketing Cost CNY 384,000.00

Media + Marketing for Technology Companies