hubally RTB

THE MEDIA HUB

Welcome to the Hubally deck 2016. You will find a present-day description of the key features and solutions to respond to and lead the trends of the ever evolving digital advertising market. Hubally is a technology-oriented platform, designed to consider mobile-specific cross-sectional data in order to channel real-time consumer behavior and generate positive ROI in large-scale media buys. Our RTB ensures stable and scalable delivery based on robust solutions for each of the fundamental challenges cross-screen advertising faces today: variability in data availability, attribution, audience intelligence. Hubally is the strategic partner of brand developers and marketers worldwide making accurate investments in the mobile field and tapping on the market’s greatest ROI and ROAS, leveraging their ARPU and increasing ARPPU. Join us.

HUBALLY SOLUTIONS

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AUTOMATED BID RULES

Disruptive algorithms to optimize bidding behavior and ad allocation.

! 4.5 BILLION EVENTS Advertising events on 15k sources, shown to over 1B users each day.

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CLOUD BASED

Highly reliable, low latency and scalable infrastructure.

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INSIGHTS & SNAPSHOTS Transparent spend control, KPI’s snapshots, distribution report.

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HUBALLY THE PLATFORM The digital media hub of global & singular audiences

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Big Data

RTB

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Z GLOBAL INVENTORY Access almost any inventory source globally. +150 supply sources,+60k ad events per second.

OUR SOLUTIONS Technology platform based on big data and automation to personalize ads on large scale

s MANAGED SERVICE Team of experts to on board and manage your campaigns. Time efficiency as a key value.

b KPI BASED BUYING Performance based buying, 0 risk investment

c DATA BASED BUYING RTB protocol information and augmented data

XPMPS DEALS Private deals for programmatic direct buys

C COST CONTROL Transparent pricing and real time reports.

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TEAM & GEAR THE SERVICE Fast on boarding, quick creative approval. Don’t waste your company’s resources and time.

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MANAGED SERVICE It’s all about the right interaction Your large scale media buys are based on complex data processing and automated rules that effectively allocate your ads and get the right response from your prospective consumers. Account management experts and the dedicated ad ops team will execute the proper set up of your campaigns for a tailor-made solution in a techie environment.

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GLOBAL MEDIA HUB OF SINGULAR AUDIENCES

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GLOBAL DISTRIBUTION REPORT Spot on & All over the globe. Access to placements in over 15k apps and 10k sites worldwide.

AMERICAS Including LatAm and Brazil

EUROPE Western regions is predominant

ASIA Reach in APAC region and Russia

40% 35% 20%

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450M devices

TOP 20 LOCATIONS Spot on & All over the globe. Target devices by geo location, zip code or DMA

593M devices

680M devices

284M devices

274M devices

567M devices

580M devices

580M devices

520M devices

M = Million. 24hs statistics

500M devices 480M devices

420M devices

300M devices

270M devices

260M devices 250M devices

530M devices

610M devices

180M devices

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SEAMLESS UX Is guaranteed by 0 latency, view

ability controls, and ad quality scans.

01 RICH FORMATS Gallery of RTB complaint ad formats to increase impact and penetration.

WEB & IN-APP Display your ads cross-screen and

cross-device

02 NATIVE Sleek and seamless ads in the mobile environment.

A/B TESTING Optimize ad effectiveness .

03 STANDARD Widest reach with IAB standards ad formats.

B2C COMMUNICATION Supports and ad formats to translate your marketing efforts to mobile & cross-screen advertising

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OPTIMIZATION& TRAFFIC CONTROL

Our set of algorithms, filtering & targeting features and data management technology allows you to predict users behavior, select your audience by profiled devices, pick the adequate context for your advertising message and forecast & control costs. Hubally is the strategic partner of brands, agencies and marketers worldwide, making accurate investments in the mobile field and tapping on the market’s greatest ROI and ROAS, leveraging their ARPU and increasing ARPPU. Continue reading.

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hubally Categories Viewability

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1 QUALITY BULKS Access qualified inventory on global scale, through open packages, PMPs or lists.

2 SMART CONTEXT Your ads become content. Define your contextualization beyond IAB Categories.

3 AUDIT of VIEWS We audit the inventory to guarantee all ads delivered have highest rates of viewability.

CONTEXT CATEGORIES OF INVENTORY We overlap content marketing techniques to RTB technology to create effective contextual advertising

Ratings & Packages

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Re-engaged

INTERESTS KPIs CHART User are profiled by interests and behavior to create predictive segments

70% 43% 35% 63%

Gamers A wider age group target that’s

highly selective towards ads content

Fashionists Mostly female audience group with

an actionable profile

Travelers Recurrent or occasional travelers are

responsive to offers and updates

Retail Shoppers E-commerce and in-store shoppers. Online and offline data are combined

38% Clickers

85% Re-engaged

70% Purchase

Clickers

75% Re-engaged

60%

65% Click through

80%

70% Purchase

75% Click through

Re-engaged

80% Purchase

45%

Purchase

85%

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AUDIENCE GROUPS COMPOSITION Share of profiled users per granularity level

99% Geo location: Long/Lat, Zip Codes or DMA

80% Demographics: Age, Gender, Language

DMPs for socio demographics

65% Purchase Intent & Behavior: Engagement and activity levels Predictive segments Day parting

75% Interests & Audience Extension: Shopping, Travel, Gamers, Business, Fashion, Music, Fitness

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INTERESTS CROSS PLATFORM

Extended data and more clusters for you to select and combine

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PURCHASE INTENT FROM PREMIUM DATA SOURCES Acquire online and offline data. Up to 20x conversion performance by benchmark

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SOCIO DEMO GRAPHICS

With this tool you can reach certain niches and demographics

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DMPS INTEGRATIONS You can leverage your campaigns with integrated 3rd party data providers, device ID and cookie matching.

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OPTIMIZATIONS TECHNOLOGY Immediately, efficiently, and dynamically connecting brands with consumers

CLIENT DATA

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CROSS SCREEN

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1st PARTY DATA

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CONTEXTPACKAGE

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3rd PARTY GROUPS

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PMPs

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Our solution allows you to work with mobile audiences as a key component of your global marketing & advertising strategies. Data

based, with hubally’s automated optimization algorithms and attribution technology, you can reach your brand’s consumers.

Leverage and simplify your company’s mobile media buys now.

HUBALLY PROCESS DIAGRAM

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CPI USER ACQUISITION

App Promotion & User Acquisition.

EXPERIENCE ONLINE & OFFLINE

In-store sales initiated on mobile

FUNNEL RE- TARGETING

Retention, loyalty and post install action

THREE USE CASES Notable cases of how our solutions are applied. Ask your AM for benchmarks.

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USER ACQUISITION PROCESS DIAGRAM Automated + custom optimization rules to accomplish continuous growth of the active user base.

01 Clicker Segments: Target active users

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A/B

02 Interests Segments: Conversion rates have proven to be higher when reaching profiled prospects.

03 Contextualization: Ratings and indexation of traffic for contextual ads in programmatic buys.

04 Creative A/B testing: Generate enduring impact on large scale over time.

05 Post install KPIs: Re-engage acquired users and promote in-app sales

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l Best Known Categories for CPI: Games, Shopping Avg. Daily cap per campaign: 5000 Installs

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LOCALIZE ON TIME

Raise consumers attention with immediate and situationally relevant information.

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SPECIAL OFFERS & GAMIFICATION Initiate real time in-store conversions with seasonal offers & gamification on real time over mobile media.

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WINNING BIDS

Our platform forecasts the winning bid price to scale up reach in the right moment, with

Audience Expansion and Dynamic Ads.

r CRM DATA & RECURRENCE Augment your CRM data, and create loyalty and recurrence among newly engaged users.

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ALL AROUND EXPERIENCE Full-experience approach that takes advantages of the immediacy and personalization of a mobile-first platform

6   Online  Impact   &  

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8  9  Offline  Conversion  

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FUNNEL MODEL RETARGETING Retarget and re-engaged to generate retention, recurrence and loyalty

IN-APP PURCHASE Increase your ARPU in-app and through audience

extension. Augmented CRM for next cycles.

RETENTION Newly acquired users are retarget and re-engaged to

generate retention, recurrence and loyalty

ACQUIRED USER Mobile first attribution technology.

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CLICK THROUGH First Impact and first interaction scenario.

Every used impression generates brand penetration

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CONTACT INFORMATION hubally Global HQ

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SUBMIT YOUR INQUIRY

Talk to us

Advertising & New Business: Celeste Fiorenza: celeste@hubally.com

Innovation & Development: Ezequiel Maraschio: ezequiel@hubally.com

General inquiries: info@hubally.com

+54 11 4703 0950

Av. Estado de Israel 4354, Office 053, Buenos Aires