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TEST DRIVE & FOOTFALL INCREASE PLAN

How_to_Design_Customer_Activation_Program_for_car _Dealer

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Page 1: How_to_Design_Customer_Activation_Program_for_car _Dealer

TEST DRIVE & FOOTFALL INCREASE PLAN

Page 2: How_to_Design_Customer_Activation_Program_for_car _Dealer

THE PLAN

Invite Test drive Walk through the showroom

Event Lucky draw

Page 3: How_to_Design_Customer_Activation_Program_for_car _Dealer

Showroom requirement

Invitation to guest

Cars for test drives

Sales Exe.

Lucky draw forms

Page 4: How_to_Design_Customer_Activation_Program_for_car _Dealer

Event Requirement

Sound & lights

Sitting

Tea & snacks

Back drop

AnchorOne act performer

Gift for one minute games

Lucky draw box

Lucky draw gifts

Page 5: How_to_Design_Customer_Activation_Program_for_car _Dealer

Invitation

Guest are invited through personnel

invitation

The invitation clearly mentions the event , day ,

date and the timing

Invitation for at least 200 people

Page 6: How_to_Design_Customer_Activation_Program_for_car _Dealer

ACTIVITY DAY FLOW

Guest arrives Test drive Walk through the showroom

Event Lucky draw

Page 7: How_to_Design_Customer_Activation_Program_for_car _Dealer

guest are invited 2 hours early.

As the guest arrives they are requested to take test drive

The guests are requested to fill the form for the lucky draw

Test driveguest are taken through the show room

They are introduced to various products that are on display

Guest are also invited to know the available finance options

Showroom walk

Page 8: How_to_Design_Customer_Activation_Program_for_car _Dealer

EVENT FLOW

Welcome

• Guests are welcomed by the anchor

• Product promo A/V is presented

One act performance

• Anchor introduces the artist on the stage

• 1 hour performance by the artist

Games time

• The anchor interacts with the guest with games

Lucky draw

• Lucky draw takes place in different category

• Event ends

Page 9: How_to_Design_Customer_Activation_Program_for_car _Dealer

ONE ACT PERFROMER

Pravin Pandita (face of modern MAGIC and MENTALSIM) 35000/-

https://www.facebook.com/PreveenPandita/info

http://www.youtube.com/watch?v=PfiRHNCsEsk

Navnath Gaikwad ( hypnotist) 60000/- negotiable

http://www.youtube.com/watch?v=6m5VcXtObZA

Dhaval Khatri (Dancer & Painter) 35000/-

http://www.youtube.com/watch?v=hzx2NUptXbA