What Makes Great Web Content? See Inside!

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Your website content needs to be many things if you want it to be searched for and valued by your customers and go viral. So what makes great web content? This slide deck has the answers.

Text of What Makes Great Web Content? See Inside!

  • WHAT MAKES GREAT WEBCONTENT?

    https://twitter.com/LeeCarnihan
  • GREAT WEB CONTENT SHOULD HAVE SOME, IF NOT ALL, OF THE FOLLOWING QUALITIES...

  • BE UNDERSTANDABLE

    Does your audience literally understand what youre saying? Are you using their language, phrasing and words?

    Or using marketing spiel?

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  • BE A STORY, OR LIKE A STORY

    Nothing grabs our attention or holds it quite like a story.Not all content can be written like a story of course but if it can, it should.

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  • BE AUTHENTIC AND ETHICAL

    Is this really you speaking?Do you say what you mean and mean what you say?

    Promises mean nothing until they are kept.

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  • BE RELEVANT

    No one needs a brolly in the bath.

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  • BE AUTHORITATIVE

    Are you a recognised leader in your field?Do people look to your content for guidance?

    Does it set the standard?

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  • BE UNIQUE

    Dont be a zebra. Be a peacock.

    If if doesnt wow, it doesnt win.

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  • BE EVOCATIVE

    Does it raise an eyebrow?Does it get the heart racing?

    Does it inspire action?

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  • BE SCARCE

    Are you the only one saying this?Or are you a me-too?

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  • HAVE CONSISTENT VALUES

    You cant sell rifles and bibles.

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  • BE ACCESSIBLE

    Whatever device I choose to view your content in, make it responsive to that device.

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  • BE APPLAUD OR AWARD WORTHY

    Your content doesnt have to actually win an award, just be good enough to deserve one,

    or at least a round of applause.

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  • BE USEFUL

    How does your content help me do what I need to get done?

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  • BE LOCAL / BE CONVENIENT

    Wherever I am, you need to be there too.I want your content to fit around me and the things I am trying to do,

    not me fitting around you.

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  • RECIPROCATE

    Giving something away encourages me to reciprocate in kind.Gated assets arent as attractive the first time we meet because

    you have yet to establish you can be trusted with my details.

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  • BE LIKEABLE & SOCIABLE

    Allow me to share your content and let me show my appreciation for it. Let me tweet it, comment on it, like it, or give it a smiley face.

    What is likeable will depend on local culture too.

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  • BE COMMITTED TO THE CAUSE

    Is the content youre creating your bread and butter?Or are you just creating it because everyone else is?

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  • BE TIMELY

    Quite simply, give me your content when I need it. Not when you want to give it to me.

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  • BE DISCOVERABLE

    Does your content rank in search?If not, where else will I find it?

    Help me find it.

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  • BE SEMANTIC: EVERYTHING IS RELATED

    What is this bird? Where does it live? How fast do its wings beat? What would I want to know next?

    What should I know next?What could I know next?

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  • OFFER JUST ENOUGH CHOICE

    Too much choice will overwhelm me and slow me down. It will confuse me. It will lose you a sale. Give me just enough choice so that I feel I have a choice,

    then let me compare quickly and easily. Then let me buy.

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  • BE ENLIGHTENING

    Is your content revealing something I dont already know?Are you saying something old but in a new way?

    What will I learn? And why should I invest my time in learning it?

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  • SOLVE A PROBLEM OR RELIEVE PAIN

    Whats my problem? I might not know. What I definitely feel is the pain of the problem. Does your content help me solve the problem

    and relieve the pain?

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  • DONT OVERWHELM ME, HELP ME FOCUS

    The more call to actions you throw at me, the less sense I can make of each one and the more likely

    I am to choose none of the above.

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  • AND IF YOURE WONDERING HOW TO TURN THOSE QUALITIES

    INTO A CONTENT STRATEGY, TRY THIS...

  • SEND THE RIGHT MESSAGE IN THE RIGHT FORMAT TO THE RIGHT PERSON IN THE RIGHT CONTEXT

    THROUGH THE RIGHT CHANNEL AT THE RIGHT TIME.

    SIMPLE.

  • Lee Carnihan. A strategist. A project manager. A writer.

    A designer. An entrepreneur. And even once a

    developer.

    But always a thinker. I love thinking about how to create

    great content and how to make the web a better place.

    If you liked this PLEASE TWEET IT

    If youd like to connect, please join me on twitter.

    WHO AM I?

    @LeeCarnihan

    http://ctt.ec/bd4D7+https://twitter.com/LeeCarnihanhttps://twitter.com/LeeCarnihan