Publishing content online isn't quite as easy as hitting the publish button. With millions of pieces of content being 'published' daily, how do you make sure your content gets received by the people that matter? How can you make it travel further beyond your target audience? We've answered these questions in our presentation: '13 Top Tips for Publishing Content' For our full list of content writing tips, visit our blog: http://www.ewebmarketing.com.au/blog/content-writing-tips-seo/ Image credits can be found in the final slides, thank you to all who licensed their images for use.
Text of 13 Tips for Publishing Content
13 Tips for Publishing Content
#1 Set a Minimum Target
Aim to publish at least one piece of content once a week.
This will encourage crawlers to revisit your site to see if you
have any new content to be indexed.
#2 Timing is everything
Look at your Google Analytics to determine which days receive
the most unique visitors.
Publish your content the day before that peak period to give
your readers the latest news.
Or try SocialBro to see when your Twitter followers are active
by the HOUR!
#3 Use medium sharing sites
Using your own images or an infographic?
Repurpose your images on third party sites with links back to
your content. Try: Slideshare, Pinterest, and Visual.ly!
#4 Share your posts
Share your post on your social media channels
creating a custom message to fit the tone of each channel.
#5 Share via RSS
Submit your RSS feed to content sourcing sites for extra
exposure. For example: Alltop.com
#6 Utilise blog tools
There are many plugins and widgets that can be used on
E.g.: Related Posts
E.g.: Related Products
#7 Do update your posts
Maintain your older posts to include a link to any updates that
post may have.
#8 - Digg, Reddit and StumbleUpon Your Content
Have a great post that you think is worthy of being
Share it with the online community and let them decide
#9 Ask others to share it
Reach out to your connections and get them to review your
content. This works well with E-Book, Infographics and other heavy
pieces of content.
#10 Proofread Again!
#10 Proofread Again!
#11 Keep it short
According to Facebook, posts shorter than 250 characters
receive 60% more engagement than longer posts.
#12 Generate leads
Readers wont part with their emails so easily.
Provide content of equal value via a dedicated download
#13 Slow and steady wins the race
Content is versatile enough to give you big wins in a short
amount of time
but it also has the ability to stand the test of time as a
Thank you now hit publish!
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