COMPREHENSIVE PROPOSAL ON HOW TO IMPROVE PERFOMANCE OF SAFARICOMS ONLINE SHOP AS WELL AS THE WEB SELF CARE SERVICES

BY DERRICK GAKUU

How our online shop appearance compares to a popular one locally

Background E-commerce is trading in products or services using computer networks, such as the InternetIt can take the following dimensions as of business application:• Online shopping web sites for retail sales direct to consumers• Providing or participating in online marketplaces, which process third-party business-to-consumer or consumer-to-consumer sales• Business-to-business buying and selling• Gathering and using demographic data through web contacts and social media• Business-to-business electronic data interchange• Marketing to prospective and established customers by e-mail or fax (for example, with newsletters)• Engaging in retail for launching new products and services

•Online shopping web sites for retail sales direct to consumers•Engaging in retail for launching new products and services

In this case we are not only pushing sales but encouraging fair digital eco system by providing

Quality products Reliable product information Adaptive self-care services Build trust-delivery, additives-power banks, warranty Deliver merchandise any where in good time, in good

condition with complete accessories Variety

Our focus here is on the

• As the retail dept. our focus is to encourage web self care application

• The e-commerce eco system in Kenya has not been fully tapped.• We already have one that is underperforming• E-commerce gives our customers an opportunity to access product info at their comfort • Sieves out the extra energy and pressure on our sales executives at corporate sales and shops• An online shop will serve more people with ease.• Filters out physical expansion which is more expensive• An online shop will retail infinite number of products.• The web self-care portal if effectively handled will serve more subs

Why invest more in our online shop

Target market

1. Platinum customers

Why?

This market consists of highly corporate individuals, successful business people ,

celebrities and high profile individuals .

They have a pretty busy professional life style

Loyal to the Safaricom brand

They spend a lot of gadgets like phones, laptops, tablets and pads

Key feature: they do not have time to visit the shops.-parking, fuel, environment,

time

2. The gen Y:

Heavy internet users, they spend much of their money on lucrative tech gadgets

Presence on social media is massive

3. Others customers including above that are located in distant places from

Nairobi.

4. Customers in need of self service options.

Key products

1. Tablets 2. Big box3. Web self-care4. Phones 5. Laptops6. Internet 7. Network devices

Key thing is variety.

Jumia, killimall, kaymu, Rupu- Competitive Advantages

• We will our own service provider

• we are a bigger brand

• We already have existing widespread presence-name, shop and users

• Internet usage is not definite especially in rural areas

• Logistics –substantially covered by our shops

• How to provide variety without having ageing stock-we can work with merchants on a demand on sale basis

Competition

Increased data use

Increased sales

Increased leads to web self-care as well as customer familiarity.

Increased customer subscriptions

Trust

Pushing web self-care concept that will reduce on service-walk ins to the shops

Ease on extra effort of sales agents providing product info

Benefits

1. Merchants Safaricom, samasung, htc, Apple, Huawei etc.

2. Buyer 3. Service provider - safaricom 4. Strategic alliance partners

Players

• Leverage social reviews to automate word of mouth marketing• Have the online Safaricom store as a different web entity from

the official website-reduces on destruction• Social media promotions-Prizes for most shares• Send free template samples to Instagram influencers• Post daily content about our online retail store to our social

media pages• Increase exposure to our markets with social buttons and links • Online videos-You tube, Myspace, vimeo• Pop up web advertising-pop up links • News releases• Blogs –RSS feeds• Branded merchandise –car stickers, billboards, brochures,

leaflets etc.• Television Com/Radio Commercial/Print media Com

How to improve on publicity of the online shop

Customer obsession: Pushing web self-care concept, quality, trust, saving customer’s time through effective deliveries.

Product relevance See target market for devices Web self-care portal- need to reduce service walking’s at our shops

Operation excellence- These proposal emphasizes fair, sustainable and cost friendly aspects that will ensure our excellence for our online in the e- commerce eco- system

How concept embeds into pillars of performance