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@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
How to Attain High Google Search Visibility for New or Niche Websites New TLD data from SEMrush presented at NamesCon and SEO Day 2016
Michael Stricker @RadioMS
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
@radioms
SEMrush is the World’s Leading Digital Marketing Data Suite for Keyword and Competitive Research. Versatile. Affordable. Now: Double the U.S. Data, Soon: Double the Worldwide Data
South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
@radioms
Michael Strickerformer U.S. Marketing Director, SEMrush
• Agency and brand digital marketing consultant• 100s successful campaigns 1,000,000s of impressions • Writes: CIO.com, Business2Community, Linkarati • Consults: 2Modern, AeroPostale, BET, Dell, GolfSmith,
RE/MAX, The-House, Toshiba • Speaks: Pubcon, ClickZ, HEROconf London,
BrightonSEO, Etail, SMX, ad:tech, LinkedIn
@radioms
South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Next: Brand, Keyword and SEO Best Practices How Google treats the new Top Level Domains How well do they rank? Retain relevance? 5 Ingredients of perfect new TLDs 5 Features of successful domain names
South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Top Level Domains
Domain.TLD@WebPromoExperts @radioMS
©1989 Universal Pictures, & Amblin Entertainment
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
New Top Level Domains
Domain.TLD
~ newgtlds.ICANN.org ~ ntldstats.com/tld (realtime Registration stats)
South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Q: Do Keywords in URLs have SEO value?
South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
A:
Keywords in URLs = a ranking factor “I believe that is a very small ranking factor. So it is not something I’d really try to force… not something I’d say it is even worth your effort to restructure your site just so you can get keywords in your URL.”~ John Mueller, Google Webmaster Central Office Hours Hangout Feb 2016 ~ Official Google Mythbusting via Barry Schwartz Search Engine Roundtable
South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Q: Does Google “like” the new TLDs? Will they rank well?
South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
CTRs may increase due to user trust. Google owns .google and .youtube Google becomes a domain registrar (reseller) Google turns to abc.xyz for its parent Alphabet
A:
South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Are New TLDs indexed?
South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
Are New TLDs indexed?
1. 2.
3.
4.
5.
6.
7.
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
903 new TLDs delegated But are they performing well in search?
New TLDs
South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
93% of buying cycles start with an online search. ~ Marketo
Why Search?
South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
67 non-latin glyphs (Chinese, Kanji, Cyrillic)
geoTLDs (.london, .nyc .budapest .osaka .zulu)
903 New TLDs delegated
South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
.aaa .amex . Apple .bmw .cbs .dupont .esurance .fedex .gucci .hyatt .ibm .intel .jeep .komatsu .lego .microsoft .nike .omega .pfizer .qvc .ren .sony .tdk .ups .visa .walmart .xfinity .yandex .zappos
New TLDs Dot Brands
South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Coffee.club Dekora.fashion Viral.buzz Lead.bank TourEiffel.Paris Upshot.agency Extrabold.design Williamsport.lawyer Jacksonville.attorney Wyoming.fish Aha.vet SimpleSteps.coach ArtOf.fitness TheGreen.diet Foxwell.tools Chronicle.software Driftaway.coffee Scratchtown.beer TripleRock.vodka
Not Coms (depleted .coms + creativity)
South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
.today .technology .tips .land .kitchen .contractors .diamonds .construction .clothing .camera .careers .directory .enterprises .guru .global .holdings .gallery .equipment .estate .bike .recipes .sexy .shoes .plumbing .photos .lighting .singles .tattoo . みんな (Japanese for Everyone) .ventures .voyage .website .world and more!
MORE new gTLDS
South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
93% of buying cycles start with an online search. ~ Marketo
New TLDs: Rank Trend
2011 2012 2013 2014 2015 2016Year
0
500
1000
1500
2000
New TLD
1,848
210 0
New TLDs in Top 1M domain New TLDs rising to Top 1 Million Domains based on organic search
South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
New TLDs Trend:Frequency of new TLDs among Top 1M
TLD
0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 180 190 200 210 220 230 240Number of Records
xyznyc
clubpics
churchtoday
websitelink
guruuk
227
117
122
59
39
47
37
37
50
40
The Frequency of New TLDs
South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Top 10 TLDs in Top 1M, New VS Old TL Ds TLD
0 100 200 300 400 500 600 700 800 900 1000 1100 1200 1300 1400Number of Records
New xyznycclubpicschurchtodaywebsitelinkguruuk
Old comorgnetuseduco.ukgoveucoinfo
227
117
122
59
39
47
37
37
50
40
1,363
254
19
13
16
14
72
7
6
6
Top 10 TLDs
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Median Top 1M Rank, New VS Old TLDs
@SEMrush @radioMSJuly 2014 October 2014 January 2015 April 2015 July 2015 October 2015
Month of Date
500K
600K
700K
800K
900K
1000K
1100K
1200K
Median Rank
1,230,888
567,279557,759
493,533
Median Rank Comparison
Median Rank Comparison
Measure NamesNew TLDs
Old gTLDs
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Avg, Keywords for which Top 1M Domains Rank
New TLDs
VS
Old TLDs
@SEMrush @radioMSJuly 2014 November 2014 March 2015 July 2015 November 2015
0
100
200
300
400
500
600
700
# of Organic Keywords
70.7
701.6
503.7 495.8
Organic Keywords
Median Rank Comparison
Measure NamesNew TLDs
Old gTLDs
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
@SEMrush @radioMS
TLD
New Old
Win Lost Win Lost
-100
-50
0
50
100
150
200
250
# of Keywords
-108.1
238.5
-48.7
69.2
Win/Lost KeywordKeywords Won / Lost Ratio per Top 1M Domains, New TLDs
VS Old TLDs
Win/Lost Keyword
Measure NamesWin
Lost
TLD Win LostWin/Loss
Ratio
1.4
2.2
-48.7
-108.1TLD Win Lost
Win/LossRatio
-48.7
-108.1
69.2
238.5TLDNew
Old
New Old
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Keywords Won/Lost, Top 1M Domains, New VS Old
@SEMrush @radioMS
New TLDs among Top 1M Domains
Old TLDs among Top 1M Domains
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
Caution: New TLDs are not proof against Google Algorithmic Updates e.g. “Pirate”@SEMrush @radioMS
Domain
0K 5K 10K 15K 20K 25KNum
mp3skull.wtf
amfibi.directory
explained.today
myfreemp3.club
digitalcitizen.life
mp3mp4.ninja
slamet.xyz
thepiratebay.bid
mp3lio.xyz
heyevent.uk
replies.guru
ipadr.xyz
results.social
siterank.today
mp3azur.link
jatt.desi
emp4.link
songmusic.xyz
mp3goear.xyz
gounblock.xyz
movielink.xyz
mature-tube.sexy
documents.tips
songspk.link
Keywordlost
new
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
1. Brand 2. Unique Product or Service 3. Slogan 4. Relevant 2-part Phrases 5. Location
5 Ingredients to Craft the Perfect Domain Name Using new TLDs
South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
+ Unique + Short + Memorable + Easy to Speak or Type+ Keywords
5 Features of Successful Domain Names.TLDs…
South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
@radioms
Thank you! FREE Demonstrations Available.
FREE 14-Day Trial SEMrush Guru: http://bit.ly/SJDIGITAL
Original research commissioned by Michael Stricker Hat tip to Bill Hartzer @bhartzerSEMrush search data by: Qi Zhao, Data Scientist - @QiZhaoDATA
South Jersey Digital Marketing Meetup Michael Stricker @RadioMS
@twitterhandle
August 10–12, 2015 | #CZLSF | @ClickZLive
@radioms
Questions? SlideShare deck: http://bit.ly/howtonewTLDs
Michael Stricker @radioms
Search data research and visualization by: Qi Zhao, SEMrush Data Scientist - @QiZhaoDATA South Jersey Digital Marketing Meetup Michael Stricker @RadioMS