Are we going to see new website endings like .bike and .clothing? Should you get one?
www.pulldigital.com
?
Could there be new dot comsChanges happening to Top Level Domains
www.pulldigital.com
Ch-ch-ch-changes
The way we look at web addresses could be changing forever…
www.pulldigital.com
Ch-ch-ch-changes
…with the introduction of new top level domains (TLDs).
www.pulldigital.com
So what are Top Level Domains?
www.pulldigital.com
TLDs are the end bit of web addresses. Like com, net, org
Explain Like I’m Five…
www.pulldigital.com
The ICANN – the guys who have control over these have brought in 250 new TLDs. Known as generic top level domains (GLDs).
.bike
.store
.clothing
.museum
www.pulldigital.com
Why?
ICANN website 2014
www.pulldigital.com
What does this mean for brands?
www.pulldigital.com
It could mean we have to work even harder to protect our brand
www.pulldigital.com
Amazon already lost .amazon
www.pulldigital.com
gulp.
www.pulldigital.com
Or it could mean nothing.
www.pulldigital.com
No one’s really crying out for new TLDs…
www.pulldigital.com
We’re all happy with the dot coms we’ve been using.
www.pulldigital.com
And if you think about it…
www.pulldigital.com
No one thinks URL
www.pulldigital.com
People shop at Amazon. Not Amazon dot com
www.pulldigital.com
The dot com is just redundant
www.pulldigital.com
Unless you want to determine the legitimacy of a website
www.pulldigital.com
In which case
www.pulldigital.com
A dot com ending is a good indication a website isn’t spammy
www.pulldigital.com
With the new TLDs, it’s going to be increasingly more difficult for us to tell the spammers from the genuine websites
www.pulldigital.com
Imagine if you got an email from paypal.wallet and paypal.money
www.pulldigital.com
Which one are you meant to trust?
www.pulldigital.com
And it will be difficult for users to remember web addresses
www.pulldigital.com
Topshop.clothing or topshop.womenswear?
www.pulldigital.com
Or topshop.shopping or topshop.fashion?
www.pulldigital.com
Or topshop.surrey? Or topshop.uk
www.pulldigital.com
Or topshop.arcadia?
www.pulldigital.com
More like confused dot com!!!
www.pulldigital.com
And one other thing
www.pulldigital.com
Will asda.grocery be seen as better than tesco.com?
www.pulldigital.com
Will grocery shoppers really care which TLD their favourite supplier uses?
www.pulldigital.com
So before you go on a TLD frenzy…
www.pulldigital.com
Just think
What benefit are they really giving to website users?
www.pulldigital.com
None at the moment
www.pulldigital.com
Keep your dot com
www.pulldigital.com
This will reassure your users that your website is the legitimate one.
www.pulldigital.com
Save (lots of) money
www.pulldigital.com
And just wait it out
www.pulldigital.com
Bottom line
www.pulldigital.com
Unless you’re Coca Cola…
www.pulldigital.com
And can risk spending lots of money
www.pulldigital.com
Forget about the new TLDs
www.pulldigital.com
And invest in brand awareness instead.
