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How Publishers Can Make Better Ads

How publishers can make better ads - Digiday WTF Ad Blocking NYC, 1/14/16

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Page 1: How publishers can make better ads - Digiday WTF Ad Blocking NYC, 1/14/16

How Publishers Can Make Better Ads

Page 2: How publishers can make better ads - Digiday WTF Ad Blocking NYC, 1/14/16
Page 3: How publishers can make better ads - Digiday WTF Ad Blocking NYC, 1/14/16
Page 4: How publishers can make better ads - Digiday WTF Ad Blocking NYC, 1/14/16

Kill the Noise

Page 5: How publishers can make better ads - Digiday WTF Ad Blocking NYC, 1/14/16

Don't Be Afraid of Negative Space

Page 6: How publishers can make better ads - Digiday WTF Ad Blocking NYC, 1/14/16
Page 7: How publishers can make better ads - Digiday WTF Ad Blocking NYC, 1/14/16

Make it Scannable

Page 8: How publishers can make better ads - Digiday WTF Ad Blocking NYC, 1/14/16

Kill the Animation

Page 9: How publishers can make better ads - Digiday WTF Ad Blocking NYC, 1/14/16
Page 10: How publishers can make better ads - Digiday WTF Ad Blocking NYC, 1/14/16

Content VS Brand

Page 11: How publishers can make better ads - Digiday WTF Ad Blocking NYC, 1/14/16
Page 12: How publishers can make better ads - Digiday WTF Ad Blocking NYC, 1/14/16

Value = Time

Page 13: How publishers can make better ads - Digiday WTF Ad Blocking NYC, 1/14/16
Page 14: How publishers can make better ads - Digiday WTF Ad Blocking NYC, 1/14/16

Be Direct

Page 15: How publishers can make better ads - Digiday WTF Ad Blocking NYC, 1/14/16
Page 16: How publishers can make better ads - Digiday WTF Ad Blocking NYC, 1/14/16
Page 17: How publishers can make better ads - Digiday WTF Ad Blocking NYC, 1/14/16

Embrace Negative Space

Make it Scannable

Be Direct

Page 18: How publishers can make better ads - Digiday WTF Ad Blocking NYC, 1/14/16

bloomberg.com/company @bloomberg


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