T Brand Studio’s VR Approach

AT T BRAND, WE DON’T JUST CHECK THE VR BOX.

NARRATIVE AND VISUALS ARE EQUALLY IMPORTANT.

WE SEE VR AS AN HONOR ANDA PRIVILEGE.

We’re passionate and dogmatic about the duo of

a great narrative and a compelling visual

experience.

Every film we make is an opportunity to be someone’s first VR

experience. We can set the bar for how high their expectations are.

VR is a medium unto itself, very unlike a typical

linear film. We don’t retrofit a linear idea to work in VR. If VR isn’t

the best way to tell a story, we don’t force it.

As a result, our audience and our clients benefit.

Seeking Pluto’s Frigid Heart uses data from NASA’s New Horizons spacecraft to take you to a world4 billion miles from the Sun. Through the data and photography collected, we’ve created accurate

extrapolations of what it would be like to stand on the surface of Pluto.

The VR Landscape | THREE BUCKETS

• Companies building hardware devices to view VR

• Companies that film or post-produce VR

VR PRODUCTION SERVICES VR PRODUCTION SERVICES VR HARDWARE

RED = Venture Backed

• Companies building platforms to make their (or others') content bubble up

“Virtual and augmented reality is expected to become an $80 billion market by 2025, roughly the size

of the desktop PC market today.”— Heather Bellini, Goldman Sachs Research

The Future of VR

Popcorn, Candy and a VR experience[video by Framestore]

Real Estate, Real Awesome[video by Matterport]

Healthcare and Education[video by EON Reality]

Live Events and Entertainment[video by Lincoln]

Military Use[video by The Daily]

Adding Transparency to News Reports[video by The New York Times]

Takeaways

IT IS UP TO US TO SET THE BAR

HIGH BUT KEEP THE BARRIER TO

ENTRY LOW.

WE ARE BUILDING THIS AIRPLANE

WHILE IT’S FLYING… OVER THE OCEAN… AT NIGHT.

DON’T INNOVATE FOR

INNOVATION’S SAKE, INSTEAD

IMPROVE ON WHAT’S THERE.