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CONFIDENTIAL
HOW DOES VIRTUAL REALITY WORK?DEVICES, SCIENCE & MORE.Todd Krieger, Director Emerging Technology
May 11, 2016
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Through the use of VR headsets loaded with sensors that track your head and eye movements, you're able to interact with and navigate through different environments as ifyou were actually in them.
15
CARDBOARDBranded Google Cardboard Identifying and prioritizing new markets/audience segments
• McDonald’s
• The New York Times
• Sports Illustrated
• BMW
• Coca-Cola
• Volkswagen
• Volvo
PS VR HTC Vive Oculus Rift
960 X 1080 1080 X 1200 1080 X 1200
Approx. 100 degree Approx. 100 -110 Approx. 110
90 hz - 120 hz 90 hz 90 hz
Accelerometer, Gyroscope,
Magnetometer, PS Eye Tracking
Accelerometer, Gyroscope,
Magnetometer, Tracking Sensor Array
Accelerometer,Gyroscope,
Front-facing IR camera, Laser sensor
DualShock, PS Move (sold separately)
XBox One Controller, Remote (included)
2 Wireless Controllers (included)
N/A 15 X 15 feet 5 X 11 Feet
Display Resolution
Field of View
Max Refresh
Sensors
Controllers
Tracking Area