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"Adblock" keyword growth from 2005 to 2015
150+ Million Users
Source: Google Trends and The Guardian
2MBaverage webpage size1
Source: Carson, Biz. "The Overweight Web: Average Web Page Size Is up 15% in 2014." Gigaom. Gigaom, 29 Dec. 2014. Web. 07 Jan. 2016.
Ad bloat is the responsibility of the ad ops team
Takeaways
On average, ads cause sites to be 2x slower
You can’t manage what you don’t monitor