Harding Marketing Communications France – Agence internationale et novatrice de marketing et de communication

Campagne de pub & marketing direCt

positionnement & image de marque

CommuniCation institutionnelle

marketing interaCtif

promotion & support de vente

partenariat

offres de serviCe

21 | 02 | 2014






partenariat

partager

comprendrepour s’inscrire dans la naturalité

construirepour s’inscrire dans la créativité

pour s’inscrire dans la pérennité

au Centre est le sens

s’enrichir

s’adapter

évoluer

écouter

respecter

analyser

inventer

exprimer

fédérer

l’essentiel






partenariat

Historique et Culture

HistoriqueHistorique

vision créative

résultats tangibles

expérience internationale

gestion de projet de a à Z

suivi soignéCu

ltu

re

2014groupe de 95 personnes,

11 bureaux aux etats-unis, 2 bureaux en france

1997ouverture

du pôle européen, grenoble (38), france

2005ouverture

du bureau des deux-sèvres (79), france

1981création dans

la « Silicon Valley », siège à san jose, etats-unis






partenariat

nos serviCes

3

a pprendre [Connaître votre audience et définir les objectifs appropriés]

d É f i n i r [Identifier les points clés de connexion]

a t t i r e r [Construire les bons outils et motiver vos réseaux de distribution]

p roduire [Planifier et réaliser vos projets]

t r a d u i r e [Ajuster vos outils en fonction de vos différents marchés]

é v a l u e r [Mesurer l’impact de vos actions]

le marCom

adaptÉ

Le conseiL en stratégie gLobaLe marcom (btob et btoC) :

accompagner vos réflexions stratégiques, en support à la définition de votre mix marketing.

LA gestIon de Projet, de A à Z :

vous apporter une expérience marcom de plus de 16 ans en France et de plus de 30 ans à l’international.

Le déveLoppement de soLutions MArCoM InnovAntes :

définir votre stratégie numérique et vous permettre d’amplifier la diffusion de vos communications et de rationaliser vos processus.

pour rÉpondre à vos besoins marketing offres de serviCe






partenariat

nos serviCes

nos valeurs

ajoutÉes

stratégie de communication

gestion de projet

conception et direction artistique

InFogrAPhIe

rédaction

reLecture/assurance quaLité

conception et déveLoppement de soLutions LogicieLLes

déveLoppement Web et muLtimédia

experts en stratégies globales de communication marketing

professionnels alliant le talent créatif et la rigueur productive

stratégistes en médias sociaux et marketing interactif

spécialistes en gestion de projet, globalisation et localisation des communications

innovateurs dans les technologies numériques et multimédia

partenaires engagés dans l’optimisation des actions marketing et de communication pour des retours sur investissements tangibles

nos mÉtiers






partenariat

Communiquer : mÉtHodologie

1

4

2

5

3

6

Clients

Marque

Concurrents

Partenaires

Lieux de rencontres

4 étapes :

> objectifs >ressources

> Actions > Reporting

organisation de l’équipe

Implication des clients

Forces

Faiblesses

opportunités

risques

analYse de l’eCosYstème

dÉfinition de la stratÉgiesWot

Budget des actions

rédaction du brief

Feuille de route

Création des outils et programmes

déploiement

mise en Œuvre du plan de Com

définition des indicateurs

Création des tableaux de bord

suivi et ajustements

roi

reporting etperformanCe

veille concurrentielle

veille de réputation

veille sectorielle

Communication proactive

veillesstratÉgiques






partenariat

approCHe stratÉgiqueappréhender les attentes clients et améliorer votre impact

image reflet

subie

image projetsouhaitée

ensemble des perceptions actuelles

ensemble des perceptions à créer

Image technique

Image commerciale

Image institutionnelle






partenariat

mÉtHode d’audit des Cibles checkup communication

rÉfÉrentiel de CommuniCation

audit auprès

des publiCs Cibles

groupes tÉmoins

ÉvoCations spontanÉestoute stratÉgie marketing et CommuniCation

rapiditÉ de transmission fiabilitÉ des donnÉes

ClartÉ des informationslÉgèretÉ des moYens

perceptions oBjeCtIFs

Évaluez l’effiCaCitÉ de votre CommuniCation et rÉpondez aux attentes de vos publiCs






partenariat

innovation teCHnologique

Bases de données

existantes

Modèles de documents

Saisies utilisateurs

XML HTML

CSVServices

Web

PDF Haute déf.

MSWord

PDFBasse déf.

saisie unique publiCation multiple

• réduction des coûts et des délais de création, publication automatisée et instantanée en toute autonomie

• souplesse d’utilisation, communication avec des systèmes externes facilitée : import multi-sources, export multi-formats (pdf, Html, xml…)

• evolutivité en fonction des besoins ; technologie modulaire facilitant la personnalisation

• respect total de l’image de marque et de la charte graphique

• disponibilité 24h/24 et 7j/7, travail collaboratif optimisé

un prinCipe simpledes rÉsultats ConCrets






partenariat

nos rÉfÉrenCes






partenariat

2014 Toute une année pour appliquer notre CHARTE CLIENTS.


Juillet1 M Thierry

2 M Martinien

3 J Thomas

4 V Florent

5 S Antoine

6 D Mariette

7 L Raoul

8 M Thibault

9 M Amandine

10 J Ulrich

11 V Benoît

12 S Olivier

13 D Henri, Joël

14 L FÊTE NATIONALE

15 M Donald

16 M N-D Mt-Carmel

17 J Charlotte

18 V Frédéric

19 S Arsène

20 D Marina

21 L Victor

22 M Marie-Madeleine

23 M Brigitte

24 J Christine

25 V Jacques

26 S Anne, Joachim

27 D Nathalie

28 L Samson

29 M Marthe

30 M Juliette

31 J Ignace de L.

27

28

29

30

31

Août1 V Alphonse

2 S Julien-Eym.

3 D Lydie

4 L J.-M. Vianney

5 M Abel

6 M Trans guration

7 J Gaétan

8 V Dominique

9 S Amour

10 D Laurent

11 L Claire

12 M Clarisse

13 M Hippolyte

14 J Evrard

15 V ASSOMPTION

16 S Armel

17 D Hyacinthe

18 L Hélène

19 M Jean-Eudes

20 M Bernard

21 J Christophe

22 V Fabrice

23 S Rose de L.

24 D Barthélemy

25 L Louis

26 M Natacha

27 M Monique

28 J Augustin

29 V Sabine

30 S Fiacre

31 D Aristide

32

33

34

35

Septembre1 L Gilles

2 M Ingrid

3 M Grégoire

4 J Rosalie

5 V Raïssa

6 S Bertrand

7 D Reine

8 L Nativité N.-D.

9 M Alain

10 M Inès

11 J Adelphe

12 V Apollinaire

13 S Aimé

14 D La Sainte Croix

15 L Roland

16 M Edith

17 M Renaud

18 J Nadège

19 V Emilie

20 S Davy

21 D Matthieu

22 L Maurice

23 M AUTOMNE

24 M Thècle

25 J Hermann

26 V Côme, Dam.

27 S Vinc. de P.

28 D Venceslas

29 L Michel

30 M Jérôme

36

37

38

39

40

1 M Thérèse de l’E.

2 J Léger

3 V Gérard

4 S François d’Assise

5 D Fleur

6 L Bruno

7 M Serge

8 M Pélagie

9 J Denis

10 V Ghislain

11 S Firmin

12 D Wilfried

13 L Géraud

14 M Juste

15 M Thérèse d’Avila

16 J Edwige

17 V Baudoin

18 S Luc

19 D René

20 L Adeline

21 M Céline

22 M Elodie

23 J Jean de C.

24 V Florentin

25 S Crépin

26 D Dimitri

27 L Emeline

28 M Simon, Jude

29 M Narcisse

30 J Bienvenue

31 V Quentin

Octobre

41

42

43

44

Novembre1 S TOUSSAINT

2 D Défunt

3 L Hubert

4 M Charles

5 M Sylvie

6 J Bertille

7 V Carine

8 S Geoffroy

9 D Théodore

10 L Léon

11 M ARMISTICE 1918

12 M Christian

13 J Brice

14 V Sidoine

15 S Albert

16 D Marguerite

17 L Elisabeth

18 M Aude

19 M Tanguy

20 J Edmond

21 V Prés. Marie

22 S Cécile

23 D Christ Roi

24 L Flora

25 M Cath. L.

26 M Delphine

27 J Séverin

28 V Jacq. de la M.

29 S Saturnin

30 D Avent

45

46

47

48

Décembre1 L Florence

2 M Viviane

3 M Xavier

4 J Barbara

5 V Gérald

6 S Nicolas

7 D Ambroise

8 L Im. Conception

9 M Pierre Fourier

10 M Romaric

11 J Daniel

12 V Jean. Fr.-Ch.

13 S Lucie

14 D Odile

15 L Ninon

16 M Alice

17 M Gaël

18 J Gatien

19 V Urbain

20 S Abraham

21 D Pierre C.

22 L HIVER

23 M Armand

24 M Adèle

25 J NOËL

26 V Etienne

27 S Jean

28 D Innocents

29 L David

30 M Roger

31 M Sylvestre

49

50

51

52

1

Créa

tion

: HM

C.fr

Mars1SAubin

2DCharles le B.

3LGuénolé

4MMardi-Gras

5MCendres

6JColette

7VFélicité

8SJean de Dieu

9DFrançoise

10LVivien

11MRosine

12MJustine

13JRodrigue

14VMathilde

15SLouise

16DBénédicte

17LPatrice

18MCyrille

19MJoseph

20JPRINTEMPS

21VClémence

22SLéa

23DVictorien

24LCath. de Suède

25MAnnonciation

26MLarissa

27JHabib

28VGontran

29SGwladys

30DAmédée

31LBenjamin

10

11

12

13

Avril1MHugues

2MSandrine

3JRichard

4VIsidore

5SIrène

6DMarcellin

7LJ.-B. de la S.

8MJulie

9MGauthier

10JFulbert

11VStanislas

12SJules

13DRameaux

14LMaxime

15MPaterne

16MBenoît-J.

17JAnicet

18VVendredi Saint

19SEmma

20DPÂQUES

21LLUNDI DE PÂQUES

22MAlexandre

23MGeorges

24JFidèle

25VMarc

26SAlida

27DZita

28LJour du Souvenir

29MCath. de Si.

30MRobert

14

15

16

17

18

Mai1JFÊTE DU TRAVAIL

2VBoris

3SPhilippe, Jacques

4DSylvain

5LJudith

6MPrudence

7MGisèle

8JVICTOIRE 1945

9VPacôme

10SSolange

11DEstelle

12LJeanne-d’Arc

13MRolande

14MMatthias

15JDenise

16VHonoré

17SPascal

18DEric

19LYves

20MBernardin

21MConstantin

22JEmile

23VDidier

24SDonatien

25DFête des Mères

26LBérenger

27MAugustin

28MGermain

29JASCENSION

30VFerdinand

31SVisitation

19

20

21

22

1MJOUR DE L’AN

2JBasile

3VGeneviève

4SOdilon

5DEdouard

6LEpiphanie

7MRaymond

8MLucien

9JAlix

10VGuillaume

11SPaulin

12DTatiana

13LYvette

14MNina

15MRémi

16JMarcel

17VRoseline

18SPrisca

19DMarius

20LSébastien

21MAgnès

22MVincent

23JBarnard

24VFr. de Sales

25SConv. S. Paul

26DPaul

27LAngèle

28MTh. d’Aquin

29MGildas

30JMartine

31VMarcelle

Janvier

1

2

3

4

5

Juin1DJustin

2LBlandine

3MKévin

4MClotilde

5JIgor

6VNorbert

7SGilbert

8DPENTECÔTE

9LLUNDI DE PENTECÔTE

10MLandry

11MBarnabé

12JGuy

13VAntoine de P.

14SElisée

15DFête des Pères

16LJ.-Fr. Régis

17MHervé

18MLéonce

19JRomuald

20VSilvère

21SÉTÉ

22DAlban

23LAudrey

24MJean-Baptiste

25MProsper

26JAnthelme

27VFernand

28SIrénée

29DPierre, Paul

30LMartial

23

24

25

26

1SElla

2DPrésentation

3LBlaise

4MVéronique

5MAgathe

6JGaston

7VEugénie

8SJacqueline

9DAppoline

10LArnaud

11MN.-D. Lourdes

12MFélix

13JBéatrice

14VValentin

15SClaude

16DJulienne

17LAlexis

18MBernadette

19MGabin

20JAimée

21VP. Damien

22SIsabelle

23DLazare

24LModeste

25MRoméo

26MNestor

27JHonorine

28VRomain

Février

6

7

8

9

Zone A : Caen, Clermont-Ferrand, Grenoble, Lyon, Montpellier, Nancy-Metz, Nantes, Rennes, ToulouseZone B : Aix-Marseille, Amiens, Besançon, Dijon, Lille, Limoges, Nice, Orléans-Tours, Poitiers, Reims, Rouen, StrasbourgZone C : Bordeaux, Créteil, Paris, Versailles

marketing traditionnel - Édition

positionnement stratégique | identité visuelle | logotypes

aménagement de stand | signalétiquegoodies | supports promotionnels...

invitations | Campagnes promotionnelles newsletters personnalisées...

brochures | dépliants | fiches techniques | posters | Calendriers...ELECTRICITEREALISATIONTECHNIQUE

ELECTRICITEREALISATIONTECHNIQUE


Parrainage : Club Panathlon Grenoble-Alpes présidé par Bernard Thévenet.

GRENOBLE MEYLAN

Pré-inscriptions et renseignements : Lycée Itec-Boisfleury – 76, Grande rue – 38700 La tronche

www.itecboisfleury.fr04 76 42 04 89ou inscriptions sur place le 14 décembre 2013 dès 8h. Prix : 8€. certificat médical ou licence sportive obligatoire.

5 parcours différents : comités d’entreprises (7 km) adultes (7 km) – Groupe marcheurs (5 km) adolescents (5 km) – Spécial enfants (2 km)

création graphique : harding Marketing communications

CROSS ITEC-BOISFLEURY

Nouveau LIEU Départ / arrivée

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Stade de l’île d’Amour

(61 chemin de la carronnerie - MeYLan)

image de marque

événementieL packaging maiLing

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en ligne etsur mesure

stratégie de référencement | stratégie de médias sociaux | optimisation des procédures

vIdéos/AnIMAtIons FLAsh

design Web

consuLting

administration

campagnes intégrées

Widgets

e-maiLs






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offrir un kit de promotion à la Carte

pour des revendeurs internationaux

marketing direct - Carte postale électronique flyer - Wobbler - Catalogue - lettre et enveloppe






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promouvoir une offre de serviCe d’innovation par l’ audit d’image et le télémarketing

e-mailing - réécriture et réorganisation du site internet - encarts presse






partenariat


LOGOS






partenariat

renforCer son marketing pour développer les ventes

en gms et à l’export

LOGOS






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storYtelling pour Harmoniser les disCours

et monter en puissance

Take command of your journeyBright solutions for sensitive biologics

The route widely traveled Precision in every direction Setting a new course to success

BD Hypak™ for BiotechGlass Prefillable Syringe System

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“take command of your journey”

•“the route widely traveled”•“precision in every direction”•“setting a new course to success”

stratégie et messages clés

•documentation•séminaire en ligne client •formation interne

plan d’action

LOGOS






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rendre lisible une technologie complexe

LOGOS






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ConquÉrir l’internationalavec la bonne image et les bons supports

LOGOS






partenariat

amuser, flatter, gâter vos Clients Cibles

pour engager la relation

LOGOS






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affirmer son image sur un marché hyperconcurrentiel

logotype - Charte graphique site internet - encarts presse

LOGOS






partenariat

Établir les standards de demain avec une campagne globale

LOGOS






partenariat

fÉdÉrer les dÉCideurs europÉens au moyen d’une identité forte

LOGOS






partenariat

CrÉer des logos et identitÉs pour tous marchés

peinture d’ombrage transparente

peinture diffusante pour serre

sudlac alstom hp




LOGOS






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* Fa

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Laser DoppLer Velocimeter

A tool to accurately describe flow profiles, enabling performance improvement

of hydraulic machinesUses Doppler shift in a laser beam

to measure velocity of flowing fluids

Provides high spatial resolution to describe flow profiles in boundary layers – the critical point where flowing water

comes close to a wall or surface

Delivers extremely accurate results, including measurement of turbulence

Measures velocity from outside flow of water, eliminating need for intrusive sensors






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inaugurer en transformant les espaCes et marquer les esprits de vip

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RIO MADEIRA – SANTO ANTONIO

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Les Bulbes les plus puissants au monde et des vannes segments de 20 m x 24 m

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fOURNITURE19 Bulbes de 73 MW et 22 alternateurs

de 25 MVA ; 10 Bulbes de 76 MW et 17 alternateurs de 83 MVA

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FOurNiturE 1 groupe turbine-pompe de 209 MW

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reCruter et CoaCHer une “guest star” pour une conférence sur l’engagement d’équipe

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ne jamais oublier les vŒux pour se rapprocher

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être interaCtif pour valider sa stratégie d’entreprise

RENEWABLE POWERRENEWABLE POWER

2013 Deux mille treize

Mars1 V Aubin

2 S Charles le B.

3 D Guénolé

4 L Casimir

5 M Olive

6 M Colette

7 J Félicité

8 V Jean de Dieu

9 S Françoise

10 D Vivien

11 L Rosine

12 M Justine

13 M Rodrigue

14 J Mathilde

15 V Louise

16 S Bénédicte

17 D Patrice

18 L Cyrille

19 M Joseph

20 M PRINTEMPS

21 J Clémence

22 V Léa

23 S Victorien

24 D Rameaux

25 L Humbert

26 M Larissa

27 M Habib

28 J Gontran

29 V Vendredi Saint

30 S Amédée

31 D PÂQUES

10

11

12

13

Avril1 L LUNDI DE PÂQUES

2 M Sandrine

3 M Richard

4 J Isidore

5 V Irène

6 S Marcellin

7 D J.-B. de la S.

8 L Annonciation

9 M Gauthier

10 M Fulbert

11 J Stanislas

12 V Jules

13 S Ida

14 D Maxime

15 L Paterne

16 M Benoît-J.

17 M Anicet

18 J Parfait

19 V Emma

20 S Odette

21 D Anselme

22 L Alexandre

23 M Georges

24 M Fidèle

25 J Marc

26 V Alida

27 S Zita

28 D Jour du Souvenir

29 L Cath. de Si.

30 M Robert

14

15

16

17

18

Mai1 M FÊTE DU TRAVAIL

2 J Boris

3 V Philippe, Jacques

4 S Sylvain

5 D Judith

6 L Prudence

7 M Gisèle

8 M VICTOIRE 1945

9 J ASCENSION

10 V Solange

11 S Estelle

12 D Jeanne-d’Arc

13 L Rolande

14 M Matthias

15 M Denise

16 J Honoré

17 V Pascal

18 S Eric

19 D PENTECÔTE

20 L LUNDI DE PENTECÔTE

21 M Constantin

22 M Emile

23 J Didier

24 V Donatien

25 S Sophie

26 D Fête des Mères

27 L Augustin

28 M Germain

29 M Aymar

30 J Ferdinand

31 V Visitation

19

20

21

22

1 M JOUR DE L’AN

2 M Basile

3 J Geneviève

4 V Odilon

5 S Edouard

6 D Epiphanie

7 L Raymond

8 M Lucien

9 M Alix

10 J Guillaume

11 V Paulin

12 S Tatiana

13 D Yvette

14 L Nina

15 M Rémi

16 M Marcel

17 J Roseline

18 V Prisca

19 S Marius

20 D Sébastien

21 L Agnès

22 M Vincent

23 M Barnard

24 J Fr. de Sales

25 V Conv. S. Paul

26 S Paul

27 D Angèle

28 L Th. d’Aquin

29 M Gildas

30 M Martine

31 J Marcelle

Janvier1

2

3

4

5

Juin1 S Justin

2 D Blandine

3 L Kévin

4 M Clotilde

5 M Igor

6 J Norbert

7 V Gilbert

8 S Médard

9 D Diane

10 L Landry

11 M Barnabé

12 M Guy

13 J Antoine de P.

14 V Elisée

15 S Germaine

16 D Fête des Pères

17 L Hervé

18 M Léonce

19 M Romuald

20 J Silvère

21 V ÉTÉ

22 S Alban

23 D Audrey

24 L Jean-Baptiste

25 M Prosper

26 M Anthelme

27 J Fernand

28 V Irénée

29 S Pierre, Paul

30 D Martial

23

24

25

26

1 V Ella

2 S Présentation

3 D Blaise

4 L Véronique

5 M Agathe

6 M Gaston

7 J Eugénie

8 V Jacqueline

9 S Appoline

10 D Arnaud

11 L N.-D. Lourdes

12 M Mardi-Gras

13 M Cendres

14 J Valentin

15 V Claude

16 S Julienne

17 D Alexis

18 L Bernadette

19 M Gabin

20 M Aimée

21 J P. Damien

22 V Isabelle

23 S Lazare

24 D Modeste

25 L Roméo

26 M Nestor

27 M Honorine

28 J Romain

Février

6

7

8

9

Zone A : Caen, Clermont-Ferrand, Grenoble, Lyon,

Montpellier, Nancy-Metz, Nantes, Rennes, Toulouse

Zone B : Aix-Marseille, Amiens, Besançon, Dijon,

Lille, Limoges, Nice, Orléans-Tours, Poitiers, Reims,

Rouen, Strasbourg

Zone C : Bordeaux, Créteil, Paris, Versailles



Juillet1 M Thierry

2 M Martinien

3 J Thomas

4 V Florent

5 S Antoine

6 D Mariette

7 L Raoul

8 M Thibault

9 M Amandine

10 J Ulrich

11 V Benoît

12 S Olivier

13 D Henri, Joël

14 L FÊTE NATIONALE

15 M Donald

16 M N-D Mt-Carmel

17 J Charlotte

18 V Frédéric

19 S Arsène

20 D Marina

21 L Victor

22 M Marie-Madeleine

23 M Brigitte

24 J Christine

25 V Jacques

26 S Anne, Joachim

27 D Nathalie

28 L Samson

29 M Marthe

30 M Juliette

31 J Ignace de L.

27

28

29

30

31

Août1 V Alphonse

2 S Julien-Eym.

3 D Lydie

4 L J.-M. Vianney

5 M Abel

6 M Trans guration

7 J Gaétan

8 V Dominique

9 S Amour

10 D Laurent

11 L Claire

12 M Clarisse

13 M Hippolyte

14 J Evrard

15 V ASSOMPTION

16 S Armel

17 D Hyacinthe

18 L Hélène

19 M Jean-Eudes

20 M Bernard

21 J Christophe

22 V Fabrice

23 S Rose de L.

24 D Barthélemy

25 L Louis

26 M Natacha

27 M Monique

28 J Augustin

29 V Sabine

30 S Fiacre

31 D Aristide

32

33

34

35

Septembre1 L Gilles

2 M Ingrid

3 M Grégoire

4 J Rosalie

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The hospital chain must meet HIPAA (Healthcare Information Portability and Accountability Act) regulations, and meet a

variety of Medicare compliance and reporting requirements. Some hospitals are experiencing delayed or rejected

payments due to missed key Medicare security hurdles, so the security team is under pressure to ensure that the

hospitalsÕ primary revenue stream continues uninterrupted.

To sum up the chainÕs priorities, security monitoring is important, but log management is absolutely critical. Their TCO

analysis demonstrated that, even with a staff of six, they would still achieve over $300,000 in annual operating cost

savingsfrom using Symantec Managed Security Services. Savings would came from lower staffing, but even more from

avoiding the investment in log management to meet HIPAA and Medicare logging requirements. The chain realized that

the log management requirement actually meant storing terabytes of data for seven years in fully searchable and

auditable files. Using Symantec meant avoiding hundreds of thousands of upfront costsÑnamely, the expense of creating

a logging storage area network and data warehouse.

For the hospital chain, any additional benefits in the areas of security response and remediation were unimportant.

Figure 6: Regional hospital chain: operational cost savings

Symantec differentiation in delivering managed security servicesÑeconomic Impact

The field of managed security services has a number of viable competitors, including security specialists,

telecommunications companies, and global outsourcers. Major differences exist among these providers, but it is

sometimes difficult to determine the economic value of each alternative.

Symantec Managed Security Services offers flexible, affordable services that help organizations realize significant

business and technical advantages:

¥ Cost controlÑManageable pricing over time helps organizations manage security budgets predictably.

¥ Reduced complexityÑSymantec expertise and infrastructure handle key responsibilities, freeing customer

resources.

¥ Regulatory complianceÑ24/7 monitoring and management provide critical support for regulatory and

auditing mandates, helping organizations meet compliance requirements and avoid penalties.

¥ Real-time protectionÑSymantec Managed Security Services provides effective customer notification of

critical security incidents, with corresponding information available for timely action and response, to reduce

risk of compromise.

¥ Rapid extensibilityÑSymantec Managed Security Services solves scalability problems that plague

organizations seeking to monitor large numbers of network security devices.

¥ Vendor-neutralÑSymantec Managed Security Services provides investment protection for security purchases

by supporting more than 100 heterogeneous device types.

Testing Subhead

Measuring the Economic Benefits of Symantecª Managed Security Services

6

<Date>

Invitation to attendTake action now. Optimize your IT budget.

Symantec Executive Forum<enter date><enter location/venue information>

As an IT leader, you are faced with numerous challenges in keeping yourorganization's information secure and well managed. These challenges becomeincreasingly difficult given today's budget constraints.

Collaborate with your peers on how to optimize your IT budget by preventingcosts associated with security incidents, getting the most out of your existingassets, reducing purchases of new infrastructure, and deploying staff moreproductively.

This invitation-only executive forum offers networking and best practice sharingwith other top IT executives on how to take action today to optimize your IT budget.

To register click here <insert registration link or contact email> or call <insertcontact name if applicable> at x.xxx.xxx.xxxx

Copyright © 2009 Symantec Corporation. All rights reserved. Symantec and the Symantec

Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in

the U.S. and other countries. Other names may be trademarks of their respective owners.

DO NOT REPLY TO THIS MESSAGE. If you require Customer Service or Technical Support,

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Agenda<include high-level agenda if available, seeexample below>

WelcomeIntroductionOptimize IT Budget Discussion Symantec Vision/Strategy Wrap Up<special event if applicable, ie sports outing,dinner >

Overview

Symantec Education Services

Symantec Education Services PartnerProgramGrow and differentiate your business with Education Services

Symantec Education

Services provides a

full range of learning

services, including

technical training, IT

best practices

education, and

custom learning

services to help your

customers get the

most from their

software investment

and manage IT risk.

Confidence in a connected world.Page 1 of 4

1. MIT/University of Maryland/Symantec Common Causes of IT Failure, 2007

2. IDC, Information Security and Availability: The Impact of Training on IT

An educated customer is an asset to any business—including yours. Education helps

customers avoid the 41 percent of IT failures that MIT/University of Maryland research

attribute to insufficient skills.1 And when customers solve administrative and technical

problems on their own, they get back to business faster: IDC research shows that

well-trained teams spend 25 percent more time improving operations and 11 percent less

time fixing IT problems.2 When you offer Symantec’s broad range of education services, you

help your customers solve problems faster—and your customers become more self

sufficient. And you benefit, too, from an expanded revenue opportunity and less of your time

spent on routine administrative and support tasks.

3. IDC, Worldwide and U.S. IT Educational Services 2006-2010, 2006

We have developed the Symantec Education Services Partner Program (EPP) with these

benefits in mind. As a member of the EPP, you'll be recognized as an Authorized Education

Delivery Partner and receive extensive financial and non-financial benefits from Symantec

Education Services by both selling and delivering training at their locations. Authorized

Education Delivery Partners are on the front lines of an IDC estimated $24 billion business.3

Grow your revenue, communicate more effectively with customers, boost your margins, and

enjoy the confidence of customers who turn to you as their single point of contact and first

choice for a full range of education services, developed by one of the IT industry’s leading

training organizations.

Why Join the Symantec Education Services Partner Program?

When you become an Authorized Education Delivery Partner you not only expand your

revenue opportunity, but also receive account planning and skills enhancements to better

help you build your business. Our training expertise, usage best practices, and technical

knowledge become your competitive differentiator. Compelling partner benefits include:

• Discounts for reselling and delivering Symantec Education courses with additional

discounts based on partner performance

• Future Offered Course (FOC) coupons—Redeemable for future technical training classes

offered by Symantec Education Services

• Partner Fund for use on sales incentives*

• Symantec co-branding opportunities

• Instructor training and certification—Chargeable partner instructor training as defined in

the Certification process

Requirements

Symantec Managed Services

Symantec™ Software Packaging Factory - Solution Model


How it works and who does what

A skilled consultant team (on-site/near-site) and the packaging factory (off-site) provide the perfect mix of dedicated project

management, experienced consulting and cost-efficient packaging capabilities.

The Symantec framework of the Software Packaging Factory includes three steps:

Symantec provides an expert project manager who knows the business requirements, processes and standards to fulfill this task.

Consultants may also be required for this process step that ascertains the technical and functional requirements of the software

that is to be packaged.

Once the gathering of requirements is complete, the Software Packaging Factory goes to work. Using Wise Package Studio—the

market leading tool by Symantec—and drawing on many years of packaging experience, the packaging team will package the

software to the defined standards. Packages are functionally and technically tested off-line, against the customer’s standard

build (Technical Test Part 1).

Once the software is packaged, it is subject to rigorous on-site testing, conflict checking and integration. This is usually done at

the customer site and requires skilled consultants who are familiar with Symantec packaging methodology and the customer’s

specific requirements and standards.

Figure 3: Symantec Software Packaging Factory delivery model

rÉaliser des millions d’ÉConomies en marketing


fiches produit - fiches techniques - articles / relations presse - White papers - e-mailing

Data Sheet

Symantec Global Services

Symantec Services for Veritas™ Cluster Server

Meredith Publishing

Group used Veritas

Cluster Server to

deploy a digital asset

library. Symantec

consultants provided

architecture design

and implementation,

and best practices

mentoring. The

results were tangible:

an 83 percent

reduction in storage

costs for digital image

assets, 99.9 percent

availability, and an 83

percent reduction in

the time required to

deploy code to Web

and application

servers.

"The help we receive from

Veritas Consulting helped

shave 25 percent from

our time to market."

Tracy Hinshaw

Manager, Systems

Services

Meredith Publishing

Group


Symantec Consulting Services - continued

Upgrade - Deliver a smooth path for existing Veritas Cluster Server customers to transition

to the latest product versions with minimal downtime and disruption.

Migration - Converts multi-vendor proprietary clusters to a single clustering solution that

works across heterogeneous environments and significantly simplifies clustering operations.

Centralized Cluster Management - Centralize and simplify the management, monitoring

and reporting of high availability application environments using Veritas Cluster

Management Console.

Cluster and Application Integration - Integrate Veritas Cluster Server technologies with

popular databases and applications including Oracle®, DB2®, Sybase®, Microsoft® SQL

Server, Microsoft® Exchange and SAP®.

Failover Simulation and Testing - Plan, test and validate failover and disaster recovery

capabilities with minimal operational disruption.

Global Disaster Recovery - Deliver centralized management of multiple high availability

sites, utilizing clustering and replication technologies.

Veritas Storage Foundation™ HA Services - Deploy, integrate and optimize Veritas Storage

Foundation HA solution, a storage optimized high availability solution extending the

advanced capabilities of Veritas Storage Foundation and Veritas Cluster Server software.

Symantec Residency Services

When internal resources are limited or too expensive to develop, Symantec canprovide ongoing expertise, helping staff focus on strategic projects that drive innovation.

Symantec High Availability Residency Services are ideal for organizations that want to fill

key project roles with specialized skills that are difficult to maintain in-house.

Symantec trained experts can augment the capabilities of your staff at a variety of levels:

Executive Residency. Provide seasoned leadership to manage major system and applicaton

availability initiatives, guide operations or fill critical personnel gaps at the level of a CTO,

CIO or Head of Operations.

Expert Residency. Deliver specialized clustering and replication technology expertise to

manage projects such as disaster recovery and business continuity planning, supervise

teams and define strategy at the level of an IT Manager.

Technical Residency. Leverage advanced Veritas Cluster Server skills to administer,

maintain, monitor and troubleshoot high availability solutions and processes.

Requirements

Symantec Managed Services

Symantec™ Software Packaging Factory - Solution Model


Figure 1: Lower TCO of SLM through experience and high quality packaging

Improve quality, productivity and value

Software packaging cannot be done in isolation and requires a combination of on-site work to analyze software for packaging and

perform the final QA before the packages are delivered to the desktop, coupled with lower cost off-site resources to provide the

technical packaging. The Symantec best-practice model is designed to improve the quality, productivity and value of your

software – and at the same time, lowering the TCO and reducing the risk of SLM.

Software Packaging Factory relies on more than ten years experience in the complex process of analyzing, creating, testing and

delivering customized MSI Software Packages to the end customer.

Skilled project managers, consultants and packagers combine their expertise to guarantee that large packaging projects are

completed on time and within budget.

The Symantec Governance and Total Quality Management (TQM) processes enable constant and consistent audit procedures to

achieve the best possible state-of-the-art procedures, so that Symantec is able to sustain and fulfill promises made to our

customers.

Figure 2: The business opportunity—TCO reflection

<Date>

Invitation to attendTake action now. Optimize your IT budget.

Symantec Executive Forum<enter date><enter location/venue information>

As an IT leader, you are faced with numerous challenges in keeping yourorganization's information secure and well managed. These challenges becomeincreasingly difficult given today's budget constraints.

Collaborate with your peers on how to optimize your IT budget by preventingcosts associated with security incidents, getting the most out of your existingassets, reducing purchases of new infrastructure, and deploying staff moreproductively.

This invitation-only executive forum offers networking and best practice sharingwith other top IT executives on how to take action today to optimize your IT budget.

To register click here <insert registration link or contact email> or call <insertcontact name if applicable> at x.xxx.xxx.xxxx

Copyright © 2009 Symantec Corporation. All rights reserved. Symantec and the Symantec

Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in

the U.S. and other countries. Other names may be trademarks of their respective owners.

DO NOT REPLY TO THIS MESSAGE. If you require Customer Service or Technical Support,

please check the Symantec Web site for contact information at http://www.symantec.com

You have received this message because you registered to get information about

Symantec and its products.

For information on Symantec's Privacy Policy and Legal Notices, please click here.

To unsubscribe from future emails, please click here.

Register NowWhen: <date>Where: <location>Time: <time>

Agenda<include high-level agenda if available, seeexample below>

WelcomeIntroductionOptimize IT Budget Discussion Symantec Vision/Strategy Wrap Up<special event if applicable, ie sports outing,dinner >

Symantec Managed Security Services Differentiator Economic Impact

Correlation capabilities

Symantec offers a much more comprehensive approach to

correlationÑmonitoring data from firewall, IDS, IPS, UTM, HIDS, HIPS,

LMS

7.5% reduction in risk of security breach,

based on % of incidents detected by

technology

Firewall monitoring

Symantec is the only provider to perform comprehensive traffic

analysis of firewall data for security incidents

7.5% reduction in risk of security breach,

based on % of incidents detected by

technology

Bot command and control intelligence

Symantec is the only provider that correlates every log received against

a real-time list of bot command and control servers

15%reduction in risk of security breach (70%

of attacks are botnet related within last 6

months)

Intelligence capabilities

SymantecÕs market-leading intelligence offering, DeepSight Early

Warning Services, delivers proactive alerts; analysis; and reports on

new threats, vulnerabilities, and global threat activity

5%reduction in risk of security breach, based

on incidents detected by access to the

Symantec Global Intelligence Network

SymantecÕs differentiated capabilities deliver real economic benefits, as described in the table below:

Security Response and

Remediation

Business

Downtime

Annual

Value

Brand/Reputation

Protection

Correlation $15,656 $89,659 $105,315 $11,700

Firewall monitoring $15,656 $89,659 $105,315 $11,700

Bot command and control

intelligence$31,313 $179,318 $210,630 $23,400

Intelligence capabilities $10,438 $59,773 $70,210 $7,800

Total $73,063 $418,408 $491,470 $54,600

Measuring the Economic Benefits of Symantecª Managed Security Services

8

White Paper: Enterprise Security

Measuring the Economic Benefits of SymantecªManaged Security Services

Contents

Executive Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Costs and benefits of outsourcing security operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Operational cost savings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Economic benefits of Symantec Managed Security Services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Symantec differentiation in delivering managed security servicesÑeconomic Impact . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Testing Subhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Misconceptions about managed security: an economic benefit view . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Test . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Where to get more information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Article 29: Data ProtectionWorking Party on Cross-BorderCivil Litigation

Financial Services News ArticleFinancial Services News Article

Driving Costs out of the Data CenterOctober 2008

Exploding energy and maintenance costs in the data center demand a new way ofthinking. This article discusses the opportunity for strategic and economic gains by

transforming the data center and narrowing the ‘alignment gap’ between the businessand IT.

1 Symantec Corporation

What is Data CenterTransformation?• Narrowing the ‘alignment gap’

• A framework for strategic &economic gains

• Optimizing the IT supply chain

D ata centers today are under the gun.Complexity has spiraled out ofcontrol, driving costs up and

jeopardizing service levels. Findingthe right people to run the systems, achallenge even in the best of times,has become more difficult than ever.

The challenge of more with less

Just how serious is the situation? LastOctober, Symantec released the findings of itslatest worldwide State of the Data CenterReport. The report surveyed data centermanagers in Global 2000 and large publicsector institutions in 14 countries.

“Today’s data centers face a trulyintimidating—and worsening—set ofchallenges involving SLAs, data growth,staffing challenges, and cost,” the authors ofthe report observed. “The services deliveredby data center professionals have never beenmore important to their businesses, but at thesame time, they are under relentless pressureto do more with less, and within anenvironment of maddening complexity.”

A CIO at a leading investment bank in the UKput it this way at a roundtable organized bySymantec: “For us, I would say that [annualserver growth] is over 25%. In somecategories it is over 30% annual growth inserver numbers. So the number of serversthat our operational arm is trying to look afteris growing at a very alarming rate.”

Clearly, the status quo is no longersustainable either for IT or the business.

Taking a new approach

For a number of forward-looking companies,the recent emergence of utility computing andsoftware-as-a-service has inspired them totake a new approach to their data centerchallenges. They’re finding that a moreholistic approach is essential to successfully

driving the type of long-term, sustainableimprovement that business demands.

The Symantec Data Center TransformationModel, based on the concept of an IT supplychain, is proving especially resonant with thefinancial services industry. This model allowsthe key demands on IT to be effectivelyaddressed through a systematic approach tore-configuring the IT supply chain.

Recently, Ken Gonzalez, Team Lead for DataCenter Transformation at Symantec, providedan overview of the model for attendees of theFSI Executive Summit in Las Vegas. The FSIExecutive Summit is a forum that addressesthe critical security and information riskmanagement challenges facing Symantec’sbanking, capital markets, and insuranceindustry customers.

Gonzalez kicked off his presentation bysummarizing the key—and oftenconflicting—business demands on IT today:

Seven key demands on IT

• Dramatically increase the efficiency of IT.The business motivation to invest in IT is todrive increasing levels of business efficiencyand opportunity. However, in manyorganizations, IT itself isn’t efficient. Poorlevels of asset utilization are compoundedby manual working practices, Gonzalez said.

• Dramatically decrease the impact of ITcomplexity. IT complexity has grownexponentially with the number and diversityof connected devices and associatedsoftware. This complexity has created“technology cholesterol,” which narrows thearteries of business processing.

• Dramatically increase the agility of ITsystems. In global markets, “time ismoney,” and business is constantly strivingto reduce cycle-times – the time required tobring a new product or service to market

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