Abstract

AUDIENCE OVERVIEW

UNIFIED SEGMENT

PROGRAMMATIC API

BIG QUERY

MULTICHANNEL FUNNELS

UNIFIED SEGMENTUNIFIED

SEGMENTAUTO

EVENT TRACKINGGoogle Analytics Summit

2013Computer History Museum, San Francisco,

CA

Intan - XMGravity

Abstract

14FEATURE UPDATES TO

access empower act

TO UNDERSTAND THE CUSTOMER..

We are living in the age of customer. Today consumer demand a lot from us.

They want relevancy, engagement and powerful contents.

- Google Summit 2013

Abstract

GOOGLEANALYTICS

FOREVERYONE

Web Engineer

Business Analyst

Brand Owner

data + understanding + good decision =

Abstract

“My main hope is that this balance can be maintained well into the future and that small businesses are not left behind by Google Analytics moving forward.

That would create a disastrous imbalance of power in the online marketplace. Please don’t be evil, Google”

-Jeff Sauer , Digital Marketing Consultant

AccessAs marketers, it needs to be easy to collect data about our customers. We need a tool that allows us to connect the right data to the right people. This can include purchase behavior, demographic information and just about anything that helps lead to a better customer experience. Google Analytics connect data to the right people.

EmpowerAnother need is to provide tools and techniques to better analyze customers and make marketing decisions. This can be viewed as items like the Google Analytics interface, which provides several reports to help make decisions about your company’s marketing direction. This is the aspect of Google Analytics that has traditionally been my favorite and where much of the focus goes in product development for GA.

Actability to act on data and leverage insights

1. Auto Event Tracking for GTM

2. Enterprise SLA for GTM

3. Upgrade to Universal Analytic tools

4. programmatic API Access for user control

5. Brand New acquisition report

6. unified segments tool

7. dedicated audience reports

8. Brand new section inside Unified Segments that Allows you to Analyze Entire

Data Set

9. Export Google Analytics Data into BigQuery

10. Pilot of Doubleclick Campaign Manager (formerly DFA) with GA

11. Including Doubleclick Data into Multichannel Funnels

12. Google Play and Google Analytics Integration

13. Google Analytics Academy

14. In Product Help Videos

14 Announcements on Google Analytics Summit

AREA OF INTEREST

Google Tag Managerlevel of interest : High

case studies : http://services.google.com/fh/files/misc/gtm-casestudy-gopro.pdf

Google Tag Manager keeps track of a set of tags and tag-firing rules that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions for which tags should fire

here’s how : http://www.google.com/tagmanager/get-started.html

Cross Device Measurementlevel of interest : High

Brand new measurement protocol moves from browser based to server side. Also known as Universal Analytics, this allows you to track user centric analytics as opposed to device specific measurement.

“New measurement protocol for any connected digital engagement points”

What is missing from Google Analytics today? Demographics!

Audience Reporting will provide age, gender, and interest categories as dimensions in Google Analytics. This one is interesting if you are using Google Display Networks as you can pass on your most valuable prospects. Bit of a powerplay for Google but great we’re very pleased to see it introduced to Google Analytics.

Dedicated Audience Reportlevel of interest : High

This feature provides new visibility into the full conversion path for companies that have mobile apps. It promises a new level of understanding visitor flow that wasn’t previously available in GA.

Google play and Google analytics integrationlevel of interest : High

Google Analytics Academylevel of interest : High

You can watch the keynote presentation here

https://www.youtube.com/watch?v=_FnIMZGaSE8

HAPPYMEASURIN

G!!Get in touch about google analytics : @xmgpurple /

@intany