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The Littlewoods Ireland brand has evolved from being a well established catalogue brand to Ireland’s Leading Online Dept Store. With 90% of sales now online and 100% growth in the past 6 years the brand is set to grow further as Ireland moves slowly out of recession. Geoff Scully will discuss the challenges the brand faced in the transition to becoming an online retailer and the plans for future growth, including the growing importance of attribution and the roll out of personalisation.
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Littlewoods Ireland: From Catalogues to Mobile
Geoff Scully
Twitter: @geoff161
Our Purpose
Our Transformation
Customer at the core
The Past
• Catalogue focus
• 7 to 10 day delivery
• Minimal competition
• Embedded pricing
• No brand awareness in retail market
1 Million Books
Per Annum
Today
• Over 200k Active customers
• 1.5 million parcels
• Free Shipping
• Ireland’s Largest Online Dept Store
• Starting to innovate
Digital Business
• 86% of sales now online
• 74% reduction in book volumes
• Over 50% of sessions now on mobile
Digital Focus
• Digital mind-set
• Customer obsessed
• Product led
• Innovative
Investing in our customer base
• Free returns
• Pricing strategy
• ATL activity to drive retention
Pricing
Free Shipping
Dedicated Contact Centre Team
Brand Equity
Data
Recruitment, Retention, Reactivation
Personalisation
Personalisation
Attribution
Mobile
“The move from online to mobile has been at break-neck speed”
Connected
Omni-Platform
The Future
Thank you.
Twitter: @geoff161
