Fullnelson port2b

A Selection of Work

The Five-Star Brandrequired a matchinglogo family to createunity throughout thebrand. Based on theMaster logo on thePrevious page, the family of logos reflects the funky look and feel of the original.

Motifs of rough print on steel, the workingman’s lunch corroded garagesign paint style, andthe numeral 5, withstars, is the leit motifthat carries throughall brand expressions.

All signage is on brushed, distressed steel throughout the restaurant, including the master menu signHanging over the ordering and serving area.

Typical additional signage, and distressed print takeaway menu

Five-Star print and Internet advertising.

BBQ Aprons, T-Shirts, Hats and Mitts were developed as POP gift Items

Five Star branded Stationery System

The Utah Diners’ brand was developed to create a user-friendly look and feel for an online, restaurant search website also developed as an app for smartphones. Characters were used in logos, and print/promotional advertising as well.

Different versions, lockups, backgrounds and other applications were created for each character so that they could be applied to collateral, print advertising, promos, cutouts, website, and other digital applications.

Logo family development for different applications, including print, digital, and live applications for television and tradeshow.

Typical use of the Diners’ Guide branding figures in web and print advertising. Costumed characters were also used in live TV spots, and voices were developed for radio advertising

Typical Utah Diners Promo and Ad pieces. Wanda the Waitress became the owners’ favorite image.

Utah Diner’s Guide University student Branded internet site

Brand designed to highlight the advantages of participating in the EB-5 Visa program so that foreign businessmen could come to America by participating in U.S. Economic ventures.

Brand designed promoted a “doing business in America” theme.

Kit Cover, Information packet insert, timeline, brochure and other materials

Multiple “Your Future is Here” brochures highlighted different aspects of the program.

One domestic brochure is seen here in kit sleeve with card. Inside back of this kit matched the brochure.

A page from the MSC brochure featuring passport visa stamp

A page from the MSC brochure featuring passport EB visa stamp

Alternate MSC Identity focusing on U.S. Western appeal

Alternate MSC Identity focusing on U.S. Western appeal

Alternate MSC U.S. West appeal Stationery

Alternate MSC U.S. West appeal Stationery

Alternate MSC Identity focusing on U.S. Western appeal web format featuring brand

Alternate MSC Identity focusing on U.S. Western appeal web format

Alternate MSC Identity focusing on U.S. Western appeal web format • kit cover open

Alternate MSC Identity focusing on U.S. Western appeal web format

Satin Rose packaging for Helix-D

Satin Rose master institutional brand for Helix-D, a high end anti-aging serum.

Satin Rose master institutional brand for Helix-D. The product was branded and sold in several different ways over QVC.

Madonna Signature packaging for Helix-D. Make it Last campaign

Madonna Signature packaging for Helix-D. Master campaign and package for Maverick Productions 2011

Madonna signature campaign, “make it Last” for Helix-D. For Maverick Productions 2011

Madonna signature campaign, “make it Last” for Helix-D, for Maverick Productions 2011.

“Reverse Engineered” campaign for Helix-D. QVC campaign 2010

“Reverse Engineered” campaign for Helix-D. Concept was the high tech way to turn back the clock.

Reverse Engineered product package for Helix-D.QVC campaign 2010

Reverse Engineered product package for Helix-D.QVC campaign 2010

“Youth by Design” campaign concept for Helix-D. Reverse engineering idea was selected

Madison Talbot Corporate Gift Company branding included product and gift development as well as web branding, stickers, logos, cards, packaging and wrap as well as other collateral.

Madison Talbot Gifting Website

Madison Talbot Gifting Website catalog

Madison Talbot brand stationery system and business cards

North American Museum of Ancient Life Branding and Environmental Design

North American Museum of Ancient Life Press Kit and assorted collateral, photo CDs

North American Museum of Ancient Life Branding and Environmental Design • Stationery System

North American Museum of Ancient Life Branding and Environmental Design • Brochure

North American Museum of Ancient Branded merchandise for “Bonehunters” Club

North American Museum of Ancient LifeInvitations for Museum Events and Opening.Left, the outside delivery, Inside an invitationTo come and see the “full-blown” museum.”

North American Museum of Ancient Life full lobby with branded banners, wayfinding andOther signage.

North American Museum of Ancient Life Gift Shop Design.

North American Museum of Ancient Lifebanners and signage.

North American Museum of Ancient Life banners and signage.

North American Museum of Ancient LifeBoulevard Banners

North American Museum of Ancient Life website with branding applied.

North American Museum of Ancient Life website with branding applied.

North American Museum of Ancient Life Museum layout graphic online.

Brand for a maker of rustic furniture and Iron decor

Ironwood design branded website landing page


Ironwood branded furniture display web page


Ironwood design branded website product catalog. Left selection, right page (above) displays product and allows ordering.

Ironwood social network for distributors

Prototypes for furniture designed by Fullnelson for Ironwood Design

The Dating DenLogo and Titles for a Dating Cable Show

The Dating DenColor and title exploration

The Dating DenSet Concepting

Exploration for The Dating Den The Dating Den

PACIFIC SHAVING CO.

For this project, the Pacific Shaving

Logo was minimalized and

simplified into a more square

shape, and type was simplified into

a sans-serif, bolder treatment.

The text was shortened to “Pacific

Shaving Co” to facilitate readability,

and was used in both reversed and

positive applications.

Even with the changes, brand

identity with Pacific was

established.

The squarer simplified version

rendered smaller allowed for

deeper exploration of the retail

and sales design of the product.

Pacific ShavingCaffeinated Shaving CreamProduct Package Development

APOTHECARY LABEL

Using an aluminum, or

a silver pearlized plastic

tube, this design has a black

keylined label with an

apothecary look. The logo is

more prominent here and in

color keyed to the color in

“caffeinated,” which is also

prominent. Identifiable as a

Pacific Shaving product, but

definitely set apart.

RETRO

Using an aluminum, or

a silver pearlized plastic

tube, this design has a

looser retro-hip look.

Novelty departures, such as

the caffeine are sometimes

highlighted with a looser,

more friendly or casual

approach that allows for a

sub-brand within a brand.

These are often turned into

dedicated promos. Although

more youthful, it does not

exclude an older demo.

RETRO PROMO BRAND APPOACH

In a typical promo approach inside of an existing

brand, the style or concept behind the style often

dictates the design approach.

Since the package elements effect a fifties look,

we can parody fifties advertising to attract

attention to the product. This can be a very

effective way to position a one time outing, gain

attention, and later absorb it into the parent

brand. Nobody suddenly expects all of the design

in the company to suddenly “go fifties” because

the parent lines and institutional branding and

advertising is already in place.

Seen at left is a hypothetical expression that

could be used in magazines, or online in blogs or

squeeze pages to drive internet traffic.

MASTER BRAND APPOACH

Using flat black plastic tube, this design seeks to create a new product brand within the existing brand using a

prominent, name-marker that is instantly memorable, identifiable, and can be expanded into a full line of

products. Ongoing products, i.e. C3, C4, C5, can be existing products re-launched with added caffeine.


As with the novelty brand, brand promos can

center around the look and feel of the product line,

and offer an opportunity for mindshare capture on

the web as well on blogs, mini-sites, branded

squeeze-page offerings, etc. to drive traffic. These

are good ways to make demand determinations to

predict the lifecycle of the product.

They can be unique from the Institutional

masterbrand, but will also heighten sales with

links to the parent product page from post sales

popups, i.e. to see other Pacific products, click

here.

Here again, a hypothetical is shown.


Typical in-store POP, i.e. Shelf and end-talkers. Window clings would also be a part of this retail promo package.

YOUTH NOVELTY APPOACHES

An “over the top” Zombie

approach for High School

Boys and College Guys.

Designed to tap into the

Zombie Gaming rage

consciousness of teenage

and twenty-something boys.

Typical Advertising

Typical Advertising

Eastfield Village Shopping and Specialty Residence

Jomac Printing CompanyCorporate Identity

Chiropractic Marketing, product Development and Packaging.

Also Developed for MLM Application, there is an entire product line of neutraceutical anti-aging products for face, eyes, etc. that is included in this brand under the “Light Years Younger” moniker.


Hair Growth product also sold with light equipment and tools


Anti-Aging product also sold with light equipment and tools. Product line was partially private labeled for Max International.

Life Balance Nutrition Logo Explorationand Brand Development

Product Development for LifeBalance Nutrition

Charge Product Development for MEN

Charge Product Development for WOMEN

Charge Product Developmentfor WOMEN

Additional Logo and pattern approaches for women



Additional Product Marketingapproaches to mimic the Crystal LightRetail look, but be more appealing and offer more nutritionally by being attuned to specific needs of women.

A product line of drinks offering different kinds of body support

KidTrim branding andCampaign for NuricheCorporation

Identity and print for Utopia Metronet Infrastructure project

Website for Utopia Metronet infrastructure project

Thank You