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RETAIL AUDIT SAMPLE REPORTDISHWASHING LIQUID
Jan – Feb 2013
c
ALL TYPE OF DISHWASHING LIQUID
2
0.1%
Channel Split‐ Volume share
3%14%
6%Average Mar/Apr 12: Jan/Feb 13
33%44%
Trend 6% 6% 6% 6% 6% 6%0.1% 0.1% 0.1% 0.1% 0.1% 0.1%
100% Channel 6
45% 45% 43% 43% 45% 45%
40%
60%
80% Channel 5
Channel 4
3% 3% 3% 3% 4% 4%13% 13% 14% 14% 14% 14%
33% 33% 33% 33% 32% 32%
0%
20%
40%
A
2 /J
2 A
2 O
2 D
2 F 3
Channel 3
Channel 2
M/A 12 M/
12 J/A 12 S/O
12 N/D 12 J/ 13 Channel 1
3ALL TYPES
R i 1
Regional Split‐Volume share (Average Mar/Apr 12 :Jan/Feb 13)
Region 13%
Region 27%
R i 4Region 9
Region 35%
19%24%
Region 9 North
Region 9 CentralRegion 4
2%
Region 57%
53%
%
Region 9 South
7%
Region 64%
57%
Region 712%
Region 8Region 87%
4ALL TYPES
Top Manufacturers – (Average Mar/Apr 12: Jan/Feb 13)
Volume share Value share
23%Company 1 28%Company 1
Volume share Value share
18%
15%
Company 2
Company 3
18%
14%
Company 2
Company 4
15%
14%
5%
Company 4
Company 5
C 6
14%
13%
4%
Company 3
Company 5
C 65%
3%
2%
Company 6
Company 7
Company 8
4%
3%
2%
Company 6
Company 7
Company 92%
1%
1%
Company 8
Company 9
Company 10
2%
2%
1%
Company 9
Company 8
Company 101%Company 10 1%Company 10
5ALL TYPES
Top Manufacturers
Volume share Value share
5% 5%5%
2% 2% 3% 3% 3% 3%
100%Company 10
5% 5% 4%2% 2% 3% 3% 3% 3%
100%
Volume share Value share
16% 16% 15% 15% 14% 14%
16% 15% 13% 13% 14% 15%
5% 4% 4% 4%80%
Company 9
Company 8
Company 7 15% 15% 13% 13% 13% 12%
15% 13% 12% 13% 13% 13%
5% 5% 4% 4% 4% 4%3% 3% 3%
80%
16% 16% 15% 15% 15% 14%
16% 15% 15% 14% 14%
40%
60%Company 7
Company 6
Company 5
18% 16% 15% 16%
15% 14% 14% 14% 13% 13%
40%
60%
19% 21% 22% 24% 25% 25%
20% 19% 19% 17% 16% 16%
20%
Company 4
Company 3
Company 222% 25% 28% 30% 31% 31%
21% 19% 18% 16% 15% 16%
20%
19% 21% 22% 24% 25% 25%
0%
M/A 12
M/J 12
J/A 12
/O 12
/D 12
J/F 13
p y
Company 1
22% 25%
0%
/A 12
M/J 12
/A 12
/O 12
/D 12
/F 13
M M J S N J
M/
M J/ S/ N/ J
6ALL TYPES
Top Players – Channel Importance
Company Company Company Company Company
7% 6% 6% 6% 8% 7% 5% 5% 6% 5% 5% 4%100% Channel 6
All Company 1
Company 2
Company 3
Company 4
Company 5
44% 45% 43% 43% 39% 39% 46% 50% 51% 51% 47% 50%
80% Channel 5
Ch l 4
34% 31%40%
60% Channel 4
Channel 3
15% 18%
33% 32% 33% 34% 34% 31%33% 31% 29% 31% 33% 30%
20% Channel 2
3% 4% 3% 3% 4% 5% 3% 4% 2% 3% 2% 3%
14% 14% 15% 14% 15% 18%12% 11% 12% 11% 13% 12%
0%
F 12
F 13
F 12
F 13
F 12
F 13
F 12
F 13
F 12
F 13
F 12
F 13
Channel 1
J/F
J/F
J/F
J/F
J/F
J/F
J/F
J/F
J/F
J/F
J/F
J/F
7ALL TYPES
Top Players – Region Importance
Jan_Feb 2012 Jan_Feb 2013
3%
3%
10%
14% 8%
1%
2%
%
12%
2%
2%
0%
16%
%
4%
%
38%
C 4
Company 5 3%
9%
12%
8%
8%
1%
3%
6%
10%
2%
2%
2%
20%
6%
5%
2%
39%
C 4
Company 5
3%
3%
5%10%
7%
3%
6%
7%
3%
5%
10%
6%
4%
59%
55%
Company 3
Company 4
2%
3%
4%
9%
12%
8%
2%
4%4%
6%
5%9%
12%
8%
6%
53%
52%
Company 3
Company 4
4%
3%
9%
3%
5%
1%1%
2%
11%
9%
3%
8%
11%
9%
9%
8%
48%
57%
Company 1
Company 2
3%
2%
8%
3%
4%
1%3%
2%
7%
5%
3%
4%
9%
8%
7%
12%
54%
62%
Company 1
Company 2
3%
8%
5%
2%
9%4%11%6% 51%All 2%7%6%3%6%
4%
11% 8% 54%All
0% 50% 100%
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9
0% 50% 100%
8ALL TYPES
Top Players –Region 9
Feb Mar 2012 Feb Mar 2013
19%
17%
28%
30%
53%
52%
C 4
Company 5 28% 44% 28%Company 5
_ _
21%
19%
25%
28%
54%
53%
Company 3
Company 4
26%
25%
49%
51%
26%
25%
Company 3
Company 4
18%
21%
22%
20%
59%
59%
Company 1
Company 2
19%
15%
63%
69%
19%
15%
C 1
Company 2
19%
18%
24%
22%
56%
59%
All
Company 1
22%
19%
57%
63%
22%
19%
Total Fruit Juice
Company 1
0% 50% 100%
Region 9 North Region 9 Centeral Region 9 South
0% 50% 100%
9ALL TYPES
Top Brands – (Average Mar/Apr 12: Jan/Feb 13)
Volume share Value share
23%Brand A 28%Brand A
Volume share Value share
15%Brand B 14%Brand E
15%Brand C 14%Brand B
14%Brand D 14%Brand C
14%Brand E 13%Brand D
10ALL TYPES
120%
Brand Performance – Brand A
5% 5% 3% 4% 3% 4%100%
68% 67% 68% 68% 68% 68%60%
80%
19% 21% 22% 24% 25% 25%
20%
40%
91% 90% 93% 92% 93% 93%0%
20%
M/A 12 M/J 12 J/A 12 S/O 12 N/D 12 J/F 13M/A 12 M/J 12 J/A 12 S/O 12 N/D 12 J/F 13
Weighted Out Of Stock Weighted Stocking
Volume Share Numeric Handling Distributiong
11ALL TYPES
Turnover Distribution Company 2 ‐ Region Importance (Jan/Feb 2013)
Region
Region 1 Region 2 Region 3 Region 4 Region 5 Region 6 Region 7 Region 8 Region 9 Total Country
Total Manufacture 2% 3% 1% 2% 5% 4% 8% 12% 62% 100%
Brand G 0% 2% 0% 1% 1% 37% 10% 0% 48% 100%
Brand E 2% 3% 1% 1% 5% 3% 8% 10% 67% 100%
Brand H 0% 2% 5% 4% 6% 7% 11% 35% 30% 100%
Brand K 0% 14% 1% 7% 2% 3% 12% 28% 33% 100%
2%Region 1
Region 2
Brand L 1% 4% 0% 20% 18% 6% 9% 8% 33% 100%
3%
1%2%
5%
62%
g
Region 3
Region 4
Region 5
4%8%
12%
Region 6
Region 7
Region 8
Region 9
All types 12
Turnover Distribution Company 2 –Region 9 Importance (Feb/Mar 2013)
RegionRegion
Region 9 North Region 9 Central Region 9 South Total Region 9
Total Manufacture 22% 64% 14% 100%
Brand G 9% 85% 6% 100%Brand G 9% 85% 6% 100%
Brand E 23% 64% 13% 100%
Brand H 8% 51% 41% 100%
B d K 2% 94% 4% 100%Brand K 2% 94% 4% 100%
Brand L 27% 67% 7% 100%
22%14% Region 9 North
64%
Region 9 Central
Region 9 South
All types 13
Distribution Efficiency (Jan/Feb 2013)
2.00
1.42
1.03 1.05 1.07 1.04
1.56
1.131.28 1.22
1.08
1 00
1.50
0.50
1.00
All Channel 2 Channel 3 Channel 4 Channel 5
Company 11 Company 12
Calculation:Calculation:VW Handling
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐Numeric Handling
Numeric handling distribution: The percentage of shops within an area or outlet which have had stock of the product at either the opening or closing stock visit or which have made any purchases of the product during the period.
14All types
pWeighted handling distribution: Sales of the outlets in which a specific Brand/SKU is available from the total sale of all the outlets which sell that product.
THANK YOU EMRC#7, Sheik Bahayi sq. – Tehran, IranTel: +98 21 88 620 500Fax: +98 21 880 54 753E‐mail: [email protected]
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