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Sample Report on:
“Monitoring of Cheese Advertising in TV, Newspapers and Magazines”Duration: 2012/03/21 To 2013/03/20
This report includes just some of the Ad*X outputs. Following there is a complete list of them. All the outputs would be accessible by media type (IRIB TV, Newspaper and Magazines) and via web-based system.
Total advertising cost , frequency and time duration.Total cost of product categoriesTotal cost of product typesAverage advertising durationAverage cost of each advertisingAverage cost for per second of advertisingAdvertising cost and frequency by Media (name of channel, newspaper or magazine)Total TV advertising duration by channels.Average TV advertising duration by channels.Annual trend of advertising cost, frequency by monthMonthly trend of advertising cost by weekAdvertising cost by dayAdvertising cost in 24 hours a dayAdvertising Conductor
Outputs
2
Cheese AdvertisingTime duration: 2012/03/21 To 2013/03/20
4,489,968
66,000 81,60046,000 16,000 20,000 49,000 825,566
2,218,753
110,000
3,463,564
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000Advertising Cost (Thousand Rials)
93.49%
6.51%
92.71%
7.29%
Share of Cost & Frequency
TV
MG
NP
Media: TV, MG, NP
Internal Chart: Share of Cost
External Chart: Share of frequency
3
TV Advertising
Cheese Advertising in TVTime duration: 2012/03/21 To 2013/03/20
1236
498
1314
0
675
0
0 200 400 600 800 1000 1200 1400
Channel1
Channel2
Channel3
Channel4
Channel5
Channel6
Time Duration (Seconds)
108
55
84
0
58
0
0 20 40 60 80 100 120
Channel1
Channel2
Channel3
Channel4
Channel5
Channel6
Frequency
5
TV Advertising FrequencyTime duration: 2012/03/21 To 2013/03/20
33.33%
41.56%
21.93%
6.49%
21.05%
46.75%
23.68%
5.19%
0% 20% 40% 60% 80% 100%
Cheese
Pizza Cheese
Ad Frequency by TV channels & Cheese types
channel1 Channel2 Channel3 Channel4 channel5 channel6
Cheese; 74.75%
Pizza cheese; 25.25%
Ad Frequency by Cheese Types
6
TV Advertising frequency Time duration: 2012/03/21 To 2013/03/20
Brand C; 0.66%
Brand B; 24.59%
Brand A; 74.75%
share of Ad frequency
24.00%
10.96%
2.67%
34.21%
100.00%
73.33%
54.82%
0% 20% 40% 60% 80% 100%
Brand C
Brand B
Brand A
share of Ad Position
End of program Middle of Program Outset of Program
7
Trend of TV Advertising frequency Time duration: 2012/03/21 To 2013/03/20
228
9
31 35
20
50
100
150
200
250 Cheese advertising frequency
Brand A
Brand B
Brand C
8
Advertising of Cheese Types in TV Time duration: 2012/03/21 To 2013/03/20TV
Branding; 32.79%
White Cheese; 66.56%
Motzarella; 0.66%
Cheese type; 67.21%
Share of Ad frequency
Branding; 63.33%
White Cheese; 33.13%
Motzarella; 3.54%
Cheese type; 36.67%
Share of Ad cost
9
Newspaper Advertising
Cheese Advertising in NewspapersTime duration: 2012/03/21 To 2013/03/20
11
Based on the Adex report we can say that cheese product category
has designated no budget for advertising in the newspapers during
the stated time.
Magazine Advertising
Cheese Advertising in MagazinesTime duration: 2012/03/21 To 2013/03/20
130500
3200
12500
90000
295000
112000
83600
15000
0 50000 100000 150000 200000 250000 300000 350000
Ashpazi khanevadeh Sabz
Ghaza
Hamshahri Javan
Zendegi Ideal
Khanevadeh Sabz
Payam Salamat
Salamat
Donyaye Ghaza
Cost (Thousand Rials)
84
9
11
60
20
74
21
21
0 10 20 30 40 50 60 70 80 90
Ashpazi khanevadeh Sabz
Ghaza
Hamshahri Javan
Zendegi Ideal
Khanevadeh Sabz
Payam Salamat
Salamat
Donyaye Ghaza
Frequency
87.50%
12.50%
93.26%
6.74%
Share of Cost & Frequency
Cheese
Pizza Cheese
Share of Frequency
Share of cost
13
Advertising of Cheese Types in Magazine Time duration: 2012/03/21 To 2013/03/20
Product Portfolio; 29.17%
Cheddar; 4.17%
Diet; 20.83%
Chocholate; 4.17% Cottage; 4.17%
Liqvan; 8.33%
Bulgarian; 12.50%
Parmesan; 4.17%
Processed; 12.50%
Cheese type; 62.50%
Share of frequency
Product Portfolio; 41.79%
Cheddar; 6.96%
Diet; 8.99%
Chocholate; 14.83%Cottage; 2.56%
Liqvan; 4.31%
Bulgarian; 10.65%
Parmesan; 2.83%
Processed; 7.08%
Cheese Type; 36.42%
Share of cost
14
EMRC Contact information:
#7, Sheikh Bahayi sq. Tehran, Iran
Tel: +98 21 886 20 500
Fax: +98 21 880 54 753
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