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The first in the series of our #FFBLive presentations to help small businesses. Tips for small businesses with little or no SEO experience who plan to carry out activity to bolster their own SEO activity. We'd all like the luxury of a big budget and an expert agency, but let's get real: not everyone has it. In this presentation, SEO expert, Stacey MacNaught, shares tips and tricks for small businesses planning to invest the time to go it alone. If you've got any SEO questions, Stacey and the team will answer them on Twitter @tecmark.
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DIY SEO Tips for Small Businesses
Stacey CavanaghTecmark
@tecmark
SEO is not the answer to all of your online marketing problems.
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But if your business goal requires more traffic (and relevant traffic) then it’s one potential solution
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If you don’t have budget to invest then you’ll need to invest time.
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But where should you even start?
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Things that need to happen first
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Things that need to happen first
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1. Defining goals
Things that need to happen first
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1. Defining goals
2. Researching audience, keywords and competitors
Audience Research
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Get to grips with the basic principles
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http://moz.com/beginners-guide-to-seo
http://www.bing.com/toolbox/webmaster
https://www.google.com/webmasters/tools/
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https://www.analytics.google.com
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200+different rankings
signals
Laying excellent technical foundations…
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Adding useful, brilliant and unique content…
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Then building a big brand buzz around it through inbound links, social mentions and so on
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Start by getting a list of all pages on your site
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http://www.screamingfrog.co.uk/seo-spider/
Prioritise: Meta titles, descriptions and content
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Prioritise: Meta titles, descriptions
and content
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Put a plan in place to create on going content
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DIY Link and Engagement Acquisition Tactics
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Link acquisition isn’t about quantity alone
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And “manipulative” link techniques can get you in trouble.
https://support.google.com/webmasters/answer/66356?hl=en
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EGO BAITING!
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http://buzzsumo.com/blog/40-fears-that-keep-search-marketers-awake-night/
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Resources and Research
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http://www.thinkwithgoogle.com/articles/how-advertisers-can-extend-their-relevance-with-search.html
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Distribute images
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Share images on Flickr under Creative Commons
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And tell people how to attribute
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http://www.imageraider.com
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Keep up to speed with change
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Recommended Readinghttp://moz.com/bloghttp://www.searchengineland.comhttp://www.searchenginewatch.comhttp://googlewebmastercentral.blogspot.co.uk/ http://www.inbound.org http://backlinko.com/ http://www.seobook.com/blog
Thank you
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http://www.tecmark.co.uk
