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SEO for Startups and Small Businesses. Why SEO?. PROS Cost effective Sustainable and measureable results High ROI People trust organic search results Cons Takes LOTS of time and patience Algorithm changes Huge learning curve. Introduction to SEO. Keyword Research On-Page SEO - PowerPoint PPT Presentation
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SEO for Startups and Small Businesses
Why SEO?
• PROS– Cost effective– Sustainable and measureable results– High ROI– People trust organic search results
• Cons– Takes LOTS of time and patience– Algorithm changes– Huge learning curve
Introduction to SEO
• Keyword Research• On-Page SEO• Off-Page SEO• Measuring Your Progress• Google Penguin Update• Other ways to get traffic• Final Notes/Questions• Live Website Consultation
Keyword Research
• Importance of keyword research• Understanding your market– location– product type– niche.
• Think like your clients/customers• Build keyword list• Keyword tools
Google Keyword Tool
On-Page Optimization• Keyword relevancy
– Title tags and H1 Tags• Meta Tags
– Meta description = good– Meta keywords = bad
• Keyword density• Sitemap• Low Bounce Rate• Loading Speed• Content is KING• CMS
– Wordpress– Magento– Purely custom coded
• DON’T FORCE IT
WordPress Plugins
• Google XML Sitemap• Yoast SEO Plugin• WP Super Cache• Digg Digg
Off Page SEO (Link Building)
• Link Building– Page Rank (PR)– Types of links
– Contextual Links– Web 2.0 (Hubpages, Squidoo, Tumblr)– Guest blogging (build relationships)– Forums– Blog comments
– Do-follow, no-follow– Relevancy– Age– Avoid link farms/spam sites
Measuring Your Progress
• Google Analytics– Traffic– Time-on-page– Bounce rate– Conversions– Visitor Flow
Google Penguin Update
• Avoid getting irrelevant links• Diversify your anchor text• Diversify link sources• Avoid “over optimization”• Ultimate goal: Natural
What else besides SEO?
• The internet is a BIG place– Traffic sources• Social Media
– Facebook, Twitter, Pinterest, Youtube, Reddit, Stumbledupon etc.• Paid traffic (PPC)
– Text ads (Adwords, Facebook Ads)– Banner ads
• Referral traffic– Guest blogging– Online press releases– Email marketing
Questions?
RESOURCES• Premium press release sites
– www.businesswire.com– www.prweb.com
• Free press release sites– www.prlog.com– There may be more, but we find PRLog to be the best free press release site
• Bookmarking Sites– StumbleUpon.com– Xmarks.com– Digg.com– Delicious.com– Fark.com– Reddit.com– There are many more
• Google Tools– https://www.google.com/analytics/web/ (Analyzing website)– https://www.google.com/webmasters/ (More website data)– https://adwords.google.com/o/KeywordTool (Keyword research)
• SEO Competition Tools– http://www.opensiteexplorer.org/– http://www.majesticseo.com/– Tool Bars
• http://www.seoquake.com/• http://tools.seobook.com/
• Loading Speed– http://www.pingdom.com/