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SEO Best Practices Rohan Chandhok Sr. Manager Marketing – APAC Cloud Business Unit

SEO Best Practices & Learnings for a DIY SEO

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I'm sharing this presentation as a summary of my own learnings in Search Engine Optimization. I strongly believe that no "agency" or "partner" can do this for you, as well as you can do it for yourself. To really benefit from SEO and rank high in organic search results, this set of learnings and tips is a good starting point.

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Page 1: SEO Best Practices & Learnings for a DIY SEO

SEO Best Practices

Rohan Chandhok

Sr. Manager Marketing – APAC

Cloud Business Unit

Page 2: SEO Best Practices & Learnings for a DIY SEO

© Copyright Dimension Data 217 December 2013

SEO Best Practices: 1

Domain; URLs

Page 3: SEO Best Practices & Learnings for a DIY SEO

© Copyright Dimension Data 317 December 2013

SEO Best Practices: 2

Review

Page 4: SEO Best Practices & Learnings for a DIY SEO

© Copyright Dimension Data 417 December 2013

SEO Best Practices: 3

Titles, Tags, Navigation; Sitemap

Page 5: SEO Best Practices & Learnings for a DIY SEO

© Copyright Dimension Data 517 December 2013

Content –Relevance; Frequency

SEO Best Practices: 4

Page 6: SEO Best Practices & Learnings for a DIY SEO

© Copyright Dimension Data 617 December 2013

SEO Best Practices: 5

Keywords – Presence, Density;

Page 7: SEO Best Practices & Learnings for a DIY SEO

© Copyright Dimension Data 717 December 2013

SEO Best Practices: 6

Cross Linking; Link Back; External Links

Page 8: SEO Best Practices & Learnings for a DIY SEO

© Copyright Dimension Data 817 December 2013© Copyright Dimension Data ‹#›17 December 2013

What worked?

Page 9: SEO Best Practices & Learnings for a DIY SEO

Think like your audience

Page 10: SEO Best Practices & Learnings for a DIY SEO

Own a ‘search term’

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Dynamic

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Social

Page 13: SEO Best Practices & Learnings for a DIY SEO

Questions?

Google them?