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DIGITAL BRAND ACTIVATIONan overview
This presentation prepared for:
September 6, 2016
WHY DIGITAL INBOUND?
54% more leads are generated by inbound tactics than by outbound. HubSpot
81% of B2C consumers conduct online research before they make a purchase decision.Shopify
WHY DIGITAL INBOUND?
94% of B2B consumers conduct online research before they make a purchase decision.Acquity Group
WHY DIGITAL INBOUND?
What is it?
A fast-launch online campaign that drives immediate sales/leads …
through deep-level audience engagement and specific action prompts.
DIGITAL BRAND ACTIVATION (DBA)
High-level strategic view:
AdWords + Display
DIGITAL BRAND ACTIVATION (DBA)
> First, we identify all of your target audience’s active, relevant search, and leverage text & display ads to drive it to a campaign-specific landing page
AdWords + Display
DIGITAL BRAND ACTIVATION (DBA)
DIGITAL BRAND ACTIVATION (DBA)
> Next, relevant social-media channels are tapped to find all the prospects with “passive” (but likely) interest, to whom we can serve up your message
DIGITAL BRAND ACTIVATION (DBA)
> Bloggers, and other “influencers,” are then leveraged to promote your campaign, with email — to new and existing lists — providing extra traffic
AdWords + Display
DIGITAL BRAND ACTIVATION (DBA)
> These surgically targeted sources drive traffic to your landing page — accessible on any device — many of which result in immediate leads or sales …
DIGITAL BRAND ACTIVATION (DBA)
> … and, secondarily, those leads/sales are encouraged to spread the word to friends and family via social media, email and blogs — creating a “ripple effect”**All of which is free ancillary exposure
The benefits:
• Immediate results (awareness, lead-gen, sales)
• Quick set-up and launch (within weeks, typically)
• Real-time performance measurement
• Continuous campaign optimization
• Strong, quantifiable return on investment (ROI)
DIGITAL BRAND ACTIVATION (DBA)
You can create one in just 4 steps:
1. Identify your target audience (via
search and social media activity)
2. Plug-in the Digital Brand Activation strategy
3. Develop the campaign theme + creative
4. Launch the campaign
DIGITAL BRAND ACTIVATION (DBA)
#SPEAKSOFTLY
For more on creating a DBA:
