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CREATIVETECHNOLOGY

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BuzzFeed is a data company

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BuzzFeed isn’t a website. It’s a process– people making content, publishing it all over the internet, getting data back about what works, and then doing it over again.

– Dao Nguyen, BuzzFeed Growth Czar

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NETFLIX USERS WATCH LOTS OF...

DAVID FINCHER

KEVIN SPACEYHOUSE OF CARDS

BRITISH SERIES

...SO WE SHOULD MAKE

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PRODUCTION

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DATA

INSIGHT

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IMPACT > SHARES

*but shares also important

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CREATIVETECHNOLOGY

PRODUCTION

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CREATIVETECHNOLOGY

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WHO IS MY AUDIENCE → WHAT ARE THEY SHARING → WHERE ARE THEY DOING THAT →

HOW CAN I GET MY IDEA IN THERE

CREATIVE TECHNOLOGY

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

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iBeacons

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PRODUCTION

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Wearables

What data is gathered?

Who owns that data?

Who gets access to that data?

How private is this data?

What policies will exist?

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CREATIVETECHNOLOGY

PRODUCTION

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Wearables

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PRODUCTION

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Wearables

Pauline Von Dongen

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CREATIVETECHNOLOGY

PRODUCTION

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Wearables

Flare

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CREATIVETECHNOLOGY

PRODUCTION

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Wearables

Breathe

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CREATIVETECHNOLOGY

PRODUCTION

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Wearables

Parasol

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PRODUCTION

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Robotics

Robot Petting Zoo

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PRODUCTION

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Robotics

Handiii Myoelectric Hand

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PRODUCTION

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Robotics

BINA48 & Mind Clones

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PRODUCTION

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Robotics

Robot Protest

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VR/AR

Beyond Sports

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PRODUCTION

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VR/AR

Mattel

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PRODUCTION

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VR/AR

NOD Ring

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PRODUCTION

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VR/AR

Ground Control VR

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CREATIVETECHNOLOGY

PRODUCTION

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VR/AR

Tobii eyeX

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PRODUCTION

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VR/AR

DVerse GoPro VR Helmet

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CREATIVETECHNOLOGY

PRODUCTION

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STORYTELLING & VR

WE’RE ON AN EQUAL PLAYING FIELD

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STORYTELLING & VR

NEW CHALLENGESEDITINGLIGHTINGDIRECTING- MORE THEATER THAN FILMWHERE DO YOU FOCUS?HEAD MOVEMENTDIALOGUEHIDE FILM CREW- FILM VS. VFX SOUND DESIGNMUSICCAN’T LOOK AWAY- OCULUSCAN LOOK AWAY- CARDBOARD

...CLIENTS?

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STORYTELLING & VR

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LIVE STREAMING: MEERKAT + TWITCH

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LIVE STREAMING: MEERKAT

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PRODUCTION

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LIVE STREAMING: TWITCH

TWITCH.TV

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INFLUENCERS: THE NEW CELEBRITY

PRODUCTION

https://www.youtube.com/user/graciehinabox

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INFLUENCERS: THE NEW CELEBRITY

PRODUCTION

https://www.youtube.com/user/graciehinabox

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BRANDACTIVATION

INFLUENCERS: THE NEW CELEBRITY

PRODUCTION

BRAND ACTIVATION

BEST ACTIVATIONS:

1. Provide an immediate value for attendees

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CREATIVETECHNOLOGY

PRODUCTION

MOPHIE DOGS

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BEST ACTIVATIONS:

1. Provide an immediate value for attendees

2. Play on a local flavour that resonates with attendees

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GE SCIENCE OF BBQ

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CREATIVETECHNOLOGY

PRODUCTION

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GE SCIENCE OF BBQ

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

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GE SCIENCE OF BBQ

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

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GE SCIENCE OF BBQ

BEST ACTIVATIONS:

1. Provide an immediate value for attendees

2. Play on a local flavour that resonates with attendees

3. Is an immersive experience that naturally encourages social sharing.

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3M LifeLab

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CREATIVETECHNOLOGY

PRODUCTION

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3M LifeLab

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CREATIVETECHNOLOGY

PRODUCTION

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3M LifeLab

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

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3M LifeLab

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

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3M LifeLab

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CREATIVETECHNOLOGY

PRODUCTION

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3M LifeLab

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CREATIVETECHNOLOGY

PRODUCTION

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3M LifeLab

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PRODUCTION

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3M LifeLab - DJ FROM THE HEART