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SOCIAL
CREATIVETECHNOLOGY
PRODUCTION
BRANDACTIVATION
BuzzFeed isn’t a website. It’s a process– people making content, publishing it all over the internet, getting data back about what works, and then doing it over again.
– Dao Nguyen, BuzzFeed Growth Czar
SOCIAL
CREATIVETECHNOLOGY
PRODUCTION
BRANDACTIVATION
NETFLIX USERS WATCH LOTS OF...
DAVID FINCHER
KEVIN SPACEYHOUSE OF CARDS
BRITISH SERIES
...SO WE SHOULD MAKE
SOCIAL
CREATIVETECHNOLOGY
PRODUCTION
BRANDACTIVATION
WHO IS MY AUDIENCE → WHAT ARE THEY SHARING → WHERE ARE THEY DOING THAT →
HOW CAN I GET MY IDEA IN THERE
SOCIAL
CREATIVETECHNOLOGY
PRODUCTION
BRANDACTIVATION
Wearables
What data is gathered?
Who owns that data?
Who gets access to that data?
How private is this data?
What policies will exist?
SOCIAL
CREATIVETECHNOLOGY
PRODUCTION
BRANDACTIVATION
STORYTELLING & VR
WE’RE ON AN EQUAL PLAYING FIELD
SOCIAL
CREATIVETECHNOLOGY
PRODUCTION
BRANDACTIVATION
STORYTELLING & VR
NEW CHALLENGESEDITINGLIGHTINGDIRECTING- MORE THEATER THAN FILMWHERE DO YOU FOCUS?HEAD MOVEMENTDIALOGUEHIDE FILM CREW- FILM VS. VFX SOUND DESIGNMUSICCAN’T LOOK AWAY- OCULUSCAN LOOK AWAY- CARDBOARD
...CLIENTS?
SOCIAL
CREATIVETECHNOLOGY
PRODUCTION
BRANDACTIVATION
LIVE STREAMING: TWITCH
TWITCH.TV
https://www.youtube.com/user/graciehinabox
SOCIAL
CREATIVETECHNOLOGY
BRANDACTIVATION
INFLUENCERS: THE NEW CELEBRITY
PRODUCTION
https://www.youtube.com/user/graciehinabox
BEST ACTIVATIONS:
1. Provide an immediate value for attendees
2. Play on a local flavour that resonates with attendees
BEST ACTIVATIONS:
1. Provide an immediate value for attendees
2. Play on a local flavour that resonates with attendees
3. Is an immersive experience that naturally encourages social sharing.
SOCIAL
CREATIVETECHNOLOGY
PRODUCTION
BRANDACTIVATION
BRANDACTIVATION
3M LifeLab