CeBIT Presentation: How do B2B companies in the U.K. and Germany use Social Media

How do B2B companies in the U.K. and Germany use Social Media?

Volker Davids: @vhdav, [email protected] | Susanne Ullrich: @BrandwatchDE, [email protected]

Preview on a study by Volker Davids, powered by Brandwatch

About us/ Volker Davids & Brandwatch

2 © 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de

Potential/ Internet users (per 100 people)

3 © 2014 Brandwatch & Volker Davids - Source: http://data.worldbank.org/indicator/IT.NET.USER.P2

87.0 U.K. 2009-2013 vs. 83.6 in 2009

84.0 Germany 2009-2013 vs. 79.0 in 2009

Social Media/ Germany vs. the U.K.

4 © 2014 Brandwatch & Volker Davids - Source: We are social "Social, Digital & Mobile Worldwide Report 2014"

76% U.K. Social Media penetration as a percentage of the total population

74% Germany Social Media penetration as a percentage of the total population

1.9 U.K. Average number of hours per day spent by the users on all Social Channels

1.4 Germany Average number of hours per day spent by the users on all Social Channels

Social Media/ Germany vs. the U.K.

5 © 2014 Brandwatch & Volker Davids - Source: We are social "Social, Digital & Mobile Worldwide Report 2014"

The study/ Key Questions & Approach

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•  Key Question: How do B2B companies use the power of Social Media for their own business?

•  Approach: Analysis of the Social Media activities of top B2B companies (owned & earned)

•  Research & analysis for 150 German and 20 British B2B companies (via Volker Davids)

•  Data basis: Social Media Monitoring Data (via Brandwatch)

•  Investigation period: January to December 2013

© 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de

Social Media/ Germany vs. the U.K. (Top 20)

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0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

01. Jan 13

15. Jan 13

29. Jan 13

12. Feb 13

26. Feb 13

12. Mär 13

26. Mär 13

09. Apr 13

23. Apr 13

07. Mai 13

21. Mai 13

04. Jun 13

18. Jun 13

02. Jul 13

16. Jul 13

30. Jul 13

13. Aug 13

27. Aug 13

10. Sep 13

24. Sep 13

08. Okt 13

22. Okt 13

05. Nov 13

19. Nov 13

03. Dez 13

17. Dez 13

31. Dez 13

UK Germany

Data source: Brandwatch

Social Media/ Germany vs. the U.K. (Top 20)

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2%

17%

6% 2%

0%

61%

0% 0% 11%

UK

Blog News Forum General Video

Twitter Review Image Facebook

7%

52% 15%

4% 1%

13%

0% 1%

6%

Germany

Blog News Forum General Video

Twitter Review Image Facebook


Social Media/ Germany vs. the U.K. (Top 20, w/o News)

9


0

500

1000

1500

2000

2500

3000

3500

4000

4500

01. Jan 13

15. Jan 13

29. Jan 13

12. Feb 13

26. Feb 13

12. Mär 13

26. Mär 13

09. Apr 13

23. Apr 13

07. Mai 13

21. Mai 13

04. Jun 13

18. Jun 13

02. Jul 13

16. Jul 13

30. Jul 13

13. Aug 13

27. Aug 13

10. Sep 13

24. Sep 13

08. Okt 13

22. Okt 13

05. Nov 13

19. Nov 13

03. Dez 13

17. Dez 13

31. Dez 13

UK Germany


Social Media/ German B2B Social Media Ranking

10 © 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de Data source: Brandwatch

Social Media/ 2013 vs. 2014 (All Mentions)

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2.732 Hits All Mentions

3.096 Hits All Mentions +13,3% more Hits


Social Media/ 2013 vs. 2014 (Social Mentions)

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1.897 Hits Social Mentions

2.467 Hits Social Mentions +30,5% more Hits


B2B Social Media Report 2013

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Presentation of the report: •  British Embassy in Berlin

•  31.03.2014, 14:00

•  http://bit.ly/B2BEventBerlin

Download of the report: •  01.04.2014, 14:00

•  www.brandwatch.com/de/B2B-Social-Media-Report-2013


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Save the date! 31.03.2014

Berlin


MANY THANKS!

15 © 2014 Brandwatch & Volker Davids | www.brandwatch.de | www.blog-kommunikation.de

@BrandwatchDE

www.brandwatch.de w.

e. [email protected] [email protected]

www.vhdav.de

@vhdav

Marketing

CeBIT Presentation: How do B2B companies in the U.K. and Germany use Social Media