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The New Multi-Screen WorldTransforming Industries
Presenter: Shaun Dobbin
INTRODUCTION
★ Transform business through Customer Engagement
★ Strategy and Innovation
★ Technology Design & Implementation
★ Creative Ideation & Design
★ Multi-screen Strategy Development
WHAT WE DO
Recognised Leaders in the Multi-Screen World
Engaged with Top Innovation Partners
Proven Track Record in Multi-screen World
WELCOME TO THE NEW MULTI-SCREEN WORLD
THE KANO MODEL
SOURCE: KANOMODEL.COM
HOW IS THIS TRANSFORMING INDUSTRIES
Sales Transformation Service
Transformation
MarketTransformation
ProductDigitisation
ProcessAutomation
Field ServiceDigitisation
DigitalCollaboration
“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most
popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest
accommodation provider, owns no real estate.”
SOURCE: UNKNOWN
TRANSFORMING THE TRANSPORT INDUSTRY
TRANSFORMING AUSTRALIA’S LARGEST TELCOTelstra Digital First - Putting the Customer at the Heart of Everything They Do
Source: Creating a brilliant Digital Future: Telstra’s Digital Evolution, www.telstra.com
“The pace of change is increasing exponentially – and future opportunities for many businesses will depend on understanding the true potential of digital.”Gerd Schenkel, Executive Director, Telstra Digital
TRANSFORMING THE WORLD’S LARGEST SOCIAL NETWORK
FACEBOOK - ‘STRONGER AS A FAMILY’
“We’re building this family so we can offer unique, world-class experiences for every way that people want to share.” Mark Zuckerberg
MARKET INSIGHTS & TRENDS
In 2005, 69% of Australian Mobile Phone Lifestyle Index (AMPLI) respondents used their mobile phones
for voice and SMS only.
When asked why they didn’t use content or information on their phone 79% said...
MARKET INSIGHTS
“I don’t care I just want to use it for phone calls”
OR
“I don’t get any value out of it.”
MARKET INSIGHTS
MARKET INSIGHTS● 61% of Australian’s would choose a mobile phone over a TV
● When given the choice between a mobile phone, 50% would choose a mobile phone, 34% would select a PC and 16% would choose a tablet.
● Approximately 30% of Australian’s claim that they always use their mobile phone while in bed, and watching TV, while 39% always use their phone while travelling on public transport.
● 34% of Australian’s only have a mobile phone and no landline (home) phone.
● The PC is the preferred device for making purchases over tablets and mobile phones. This is compared to 73% of tablet owners who had made a purchase on their tablets, and 58% of mobile phone owners, who had made a purchase on their mobile phones.
● Just over a third of consumers don’t want to receive personalised ads on their mobile phone, personal computer or tablet.
Source: AIMIA, AMPLI Report 2014
MARKET INSIGHTS
SOURCE: GOOGLE THE NEW MULTI-SCREEN WORLD
TRENDS
Ownership Or Planned Purchase Of A Wearable Technology In The Next 12 Months
Source: AIMIA AMPLI REPORT, 2014
INTELLIGENT AGENTS - HOPPER APP
ONLINE SHOPPING - AMAZON DASH
MEDICAL ALERT RESPONSE - LIVELY
OPPORTUNITIES
OPPORTUNITIES
RETAIL
HEALTHCARE
CHILDCARE QSR OUTLETS
SECURITY ENTERTAINMENT
SERVICES
FRANCHISESHOTELS
PUBS & CLUBS CONSTRUCTION
CAFES & BARS
SPORTS AUTOMOTIVE FINANCIAL
OPPORTUNITIES - SPORT
OPPORTUNITIES - RETAIL
OPPORTUNITIES - ADVERTISING
STRATEGIES FOR SUCCESS
3
BUILD & DEPLOY
CUSTOMER CENTRIC APPROACHAn approach steeped in customer centricity is required to look at the key business drivers from the customers’ view.
2
DESIGN
4
OPTIMISE
LAUNCH
1
STRATEGY & PLANNING
● Discovery● Market Positioning● Program Design● Customer Experience
Strategy
● Creative Development● UI/UX Design● Program Development● Customer Engagement
Design
● Asset production● Customer Engagement
Programs● Media/Community Delivery● Multi-Screen Tech Production
● Custom Reporting● Primary & Secondary
Research● Iterative Learning● Strategy Optimisation
HOW TO BRING YOUR PROJECT TO LIFE
SEARCH
ENGAGEMENT
Identify Customer Personas and their Journey
Create Preference Centres
Create Content Marketing Programs that Promotes Two Way Dialogue
THE EXPERIENCE
IS EVERYTHING
“The biggest mistake we’ve made as a company is betting on HTML5 over native.”
Facebook CEO, Mark Zuckerberg
CUSTOMER INTELLIGENCE
MAIN TAKEAWAYS
★ Know thy consumer – be guided by mix of data and talking / engaging with them
★ Know what they want and when (including where they are getting the information to make decisions about you – if you don’t have assets in that space you can’t influence them)
★ Know how to deliver it to them (look at your back-end systems and how to uncomplicate as that is where the business will survive)
★ Build the ecosystem around a two-sided strategy – what’s best for the consumer and what’s best for the business
IN SUMMARY
QUESTIONS?
END
