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CeBIT 2017 SCALE11 Unfolding ideas Next show: 20 24 March 2017 www.cebit.de/scale11

SCALE11 - CEBIT - Europas Business-Festival für … ·  · 2017-01-18SCALE11 – Unfolding ideas ... their ideas & products 200,000 ... You will get direct access to B2B decision

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Insert | Text | Header & Footer CeBIT 2017

SCALE11 – Unfolding ideas

Next show:

20 – 24 March 2017

www.cebit.de/scale11

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CeBIT SCALE11 2

SCALE11 – Where Startups meet Global Player, Investors and Politicians

BUSINESS:

granting all startups access

to international sales

markets/clients

NETWORK:

connecting corporations with

young entrepreneurs with

investors with politicians

KNOWLEDGE TRANSFER:

sharing experiences, ideas,

challenges and methods

DIVERSE:

numerous and different

formats serve heterogeneous

needs

DISRUPTIVE:

ignores traditions, standards

and rituals

FAIR:

taking needs and necessities

of startups seriously

450+ startups

from more than 40

countries present

their ideas & products

200,000 industry professionals and potential

customers

venture capitalists

looking for

innovations

250+ 1000+ international startups

come as visitor to

benefit from networking

and knowledge transfer

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CeBIT SCALE11 3

Impressions 2016

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More than 350 exhibiting startups from 40 nations (doubling compared to 2015),

30,000 visitors

Premium Event Partner: Deutsche Bahn

Other Corporate Partner: SAP, Volkswagen, Schaeffler, Unify, Salesforce, KfW,

HPe, Bosch Car Multimedia

Owned Community Areas organized by BMZ, Digitale Wirtschaft NRW, WKÖ, EU,

Hong Kong Science Parc and Ankara Development Agency.

Media partner: Gründerszene, FAZ, t3n, Venture Capital Magazine

Conferences: Corporate Startup Excellence, FinTech Summit,

Go International Summit, NCapital with 120 investors

Pitches: Startup Stage, Founders Fight Club, Best of CeBIT, NCapital and

industry pitches and scoutings

InnoJam++: Hackathon powered by SAP in cooperation with Volkswagen

http://www.volkswagenag.com/content/vwcorp/info_center/de/news/2016/03/Progra

mmierwettbewerb.html

Female Founders Breakfast by BMWI and Brigitte Zypries

Evening Events: Captains‘ Dinner, Startup Meetup, etc.

Matchmaking & Speeddating

CeBIT SCALE11 4

Facts & Figures 2016

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CeBIT SCALE11 5

SCALE11, 2017

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CeBIT SCALE11 6

Event areas of CeBIT 2017

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CeBIT SCALE11 7

What you can expect

EXHIBITION TALKS NETWORKING PITCHING WORKSHOPS

Owned Community Areas

startup networks organized as

joint pavilion

Corporations

presenting their

startup initiatives

Organized Community

Areas

B2B startups organized in

17 community areas

Highlight Speaker /

Keynotes

Lunch Break

Sessions

Expert Talks

Best Practices

Startups meet

corporations meet

investors meet

politicians

CxO-Speeddatings

Executives meet Startups

Female Founders

Breakfast

SCALE11 Community Events

Industry / Capital

Pitches

Investors Club

Startup

Scoutings

Impulse Area

Workshop topics:

Business Modelling, HR,

Legal, Finance,

Marketing, Sales, …

Inspiration

talks

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Organized Community Areas (topic cluster)

1. Artificial Intelligence (AI)

2. Big Data & Analytics

3. Blockchain

4. Cloud & XaaS

5. Digital Health

6. Commerce

7. HR (Education, Gamification, Recruiting)

8. FinTech

9. Hardware

10. Transportation & Logistics (Public Mobility)

11. Internet of Things

12. Media & AdTech

13. Mobility & Automotive (Private Mobility)

14. Security

15. Smart Cities

16. PropTech / Smart Home

17. Virtual Reality

CeBIT SCALE11 8

Setting hall 11 – Taking needs and necessities of startups seriously (Draft)

Co-

Working

Space

Conference Room

Workshop

Lounge

Fo

od

co

urt

Organized

Community

Areas

Organized

Community

Areas

Owned

Community

Areas

Owned

Community

Areas BMWi Joint

Pavilion Pitch Stage

Investors Club

Organized

Community

Areas

SCOPE

Spin-offs

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CeBIT SCALE11 9

How to participate

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CeBIT SCALE11 10

Participation opportunities

SCALE11 is the „place to be“ at CeBIT for you and your startup. Choose your participation in one of our 16 Organized

Community Areas (topic cluster area) or decide to book a Startup Workstation within an Owned Community Area.

Book your Startup Workstation for 2,100 EUR!

SCALE11 Corporate Partner will get early access to numerous startups exhibiting at SCALE11, and will benefit from

perfect brand awareness in a highly innovative environment.

Get your SCALE11 Community Partner Package!

Are you looking for the next unicorn? Well, it might be at SCALE11 in 2017 – who knows!?

Become SCALE11 Investor Partner!

Media like Gründerszene, t3n, FAZ and VC-Magazine supported SCALE11 in 2016. With these strong media brands,

SCALE11 benefited from an extremly broad and valuable media coverage. Not to forget more than 3,500 journalists,

reporting live from CeBIT every year.

Benefit from this media attention and be part of SCALE11 in 2017!

STARTUPS

CORPORATE PARTNER

VCS / BUSINESS ANGEL / INVESTORS

MEDIA / JOURNALISTS

450+ startups from more than 40

countries present their ideas & products

200,000 industry professionals and potential

customers

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Take your chance and be part of SCALE11, 2017!

You will get direct access to B2B decision makers, potential

business partners, customers, investors and know-how.

Book your Startup Workstation now!

Startup Workstation

CeBIT SCALE11 11

Startup Workstation

Footprint 8sqm incl. stand, infrastructure and

stand cleaning in specific community area

Triangular element with graphics, workspace and locker,

2 bar stools, lighting and trash

3-way socket

Internet

Carpet

1 pitch slot at our Startup Stage

Participation at SCALE11 Community Event for 2 pers.

incl. online profile on relevant channels

incl. processing fee (400 EUR)

Option (extra charge): 32‘‘ Display

Regular Price*: 2,100 EUR

* Offer only valid for legally independent enterprises that have been in business for less than five years.

All prices excl. VAT.

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Be part of the joint pavilion „Junge Innovative Unternehmen“

powered by Federal Ministry for Economic Affairs and Energy

(BMWi). Benefit from a strong brand and attractive conditions

for this participation opportunity.

We are happy to advise you about the criteria for funding!

Startup Workstation @ BMWi Joint Pavilion

„Junge innovative Unternehmen“ (offer valid for German startups)

CeBIT SCALE11 12

Startup Workstation 8m² (607 EUR / sqm)

Footprint 8sqm incl. stand, infrastructure and stand cleaning

Triangular element with graphics, workspace and locker,

3 bar stools, lighting, trash and brochure display

3-way socket

Internet

Carpet

1 pitch slot at our Startup Stage

Participation at SCALE11 Community Event for 2 pers.

incl. online profile on relevant channels

incl. processing fee (400 EUR)

Option (extra charge): 32‘‘ Display

Regular Price: 4,856.00 EUR

Price incl. BAFA-Funding* (max. 60%): 1,942.40 EUR

* Criteria for BAFA-Funding: Businesses with headquarter and operations in Germany; which fulfills

the valid EU definition of a small business (max. 50 employees, balance sheet or annual turnover of

max. EUR 10 million) and in business for max. 10 years. All prices excl. VAT.

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What a chance: Present your startup initiatives and offers in

one of the fastest growing, international startup communities,

benefit from maximum visibility and awareness as highly

innovative brand.

Get your Premium Event Partner Package now!

Premium Event Partner

CeBIT SCALE11 13

Premium Event Partner

Marketing & Communication Package (Basis): 25,000 EUR

Premium Event Partner branding in all our marketing / press

material and communication activities

Marketing & Communications Package “L”:

logo integration on red carpet wall, displays at startup stage and

lounge, on SCALE11 website, CeBIT App, communication within

our social media activities

CeBIT Press Preview: Booth “L”

CeBIT Press Preview: Speakerslot

Additional Services for individual presentation: 40,000 EUR

Create your individual upgrade. We are happy to present you our

package with additional services.

Premium Event Partner (Basis + Indiv. Pres.): 65,000 EUR

* All prices excl. VAT.

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You run your own startup network and want to enable your

startups to reach new sales markets and business

opportunities?

Well, it‘s time to book your Owned Community Area

and bring your network with you!

Owned Community Area Partner

CeBIT SCALE11 14

Owned Community Area

Calculation for an Owned Community Area with 5 workstations

Footprint incl. stand, infrastructure and cleaning:

5 startup workstations consisting of triangular element with

graphics, workspace and locker, 2 bar stools, lighting and trash

Per workstation: 3-way socket, internet, carpet

Per startup: 1 pitch slot at our startup stage

Participation at SCALE11 community event for 10 pers.

incl. online profile on relevant channels

incl. processing fee (400 EUR / startup)

incl. processing fee for Owned Community Area Partner

Option (extra charge): 32‘‘ Display, additional services

Price for this offer*: 10,900 EUR

* Startup workstations only valid for legally independent enterprises that have been in business for less

than five years. All prices excl. VAT.

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Save the presence for your research network and spin-offs at SCALE11.

Use this great platform as a door opener to startups, corporates, decision makers,

potential business partners, customers & know how.

10/13/16

CeBIT SCALE11 15

Participation opportunities for Research Networks & Spin-Offs

Research Network Participation

Footprint incl. stand, infrastructure and stand

cleaning:

All days prensence at the fair

Minimum 2, maximum 10 spin-offs on the

ground

Full exhibitor listing in our CeBIT media

Free trade visitor tickets for invitations

Own furnished area on the stand

Branded stand with your logo

Access to our SCALE11 lounge

Speech in our forum (as long as available)

Price „all in“*: 2,000 EUR* + VAT

* For 10 spin-offs on the stand and the participation of the network the „all in“ price is 6,000 EUR.

Spin-Off Day Participation

Day participation on the footprint of a research

network for an assigned day:

Corporation will be named in the exhibitioners

listing (in arrangement with the network)

Free trade visitor tickets for invitations

Corporate presentation with own roll-up on

the day of presentation

Corporate presentation with information

material on all days of CeBIT

Access to our SCALE11 lounge on the day of

presentation

The spin-off participation will be charged by

Deutsche Messe AG

Price „all in“*: 400 EUR* + VAT

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We are looking for corporate partner to become Community

Captain of one of our 17 community areas. For exhibitors as

well as for visitors, the Community Captain will act as expert,

mentor and partner to answer questions and to support

startups to scale up their business.

Wanted: SCALE11 Community Captains 2017!

Organized Community Area Partner

(Community Captain)

CeBIT SCALE11 16

Community Captain

We do not offer usual community captain packages. Instead of

being just standard, you create your own partner package by

choosing one to many services, e.g.:

Logo package (branding community workstations)

Community Identity Element

Sponsor evening event

Individual startup pitch / scouting

Partner of workshop / barcamp area

Marketing- & communication packages

And a lot more possibilities…

Share with us your preferred services and we are happy to design

your individual offer.

Packages available*: 500 / 5,000 / … EUR

* All prices excl. VAT.

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At any stage of their business, startups are looking for

funding and partners they can collaborate with. If you have the

money to invest and if you are looking for investments in or for

partnerships with B2B startups, providing digital, technology-

driven solutions, you should participate in SCALE11.

Are you looking for the next unicorn?

SCALE11 Investor and Corporate Partner

CeBIT SCALE11 17

Investor / Corporate Partner

Individual Guided Visit 500 EUR

2-hour Guided Visit to max. 5 exhibiting startups

Selection of startups according to your requirements

Short startup profiles for perfect preparation in the run-up

Air time per startup: 20-25 minutes

Individual Startup Scouting 5,500 EUR

1:1 meetings with up to 10 startups

Organization of application and selection process incl. profiles

Promotion on SCALE11 communication/social media channels

Individual Startup Pitch 8,000 EUR

4-hour pitch competition with up to 10 startups

Organization of application and selection process incl. profiles

Promotion on SCALE11 communication/social media channels

Packages available*: 500 / 5,500 / 8,000 EUR

* All prices excl. VAT. Packages are available for investors and corporations.

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Become member of our newly established SCALE11 Investors

Club. As a member you will benefit from direct access to most

relevant startups. Meet them in a very private and relaxing

atmosphere, off the beaten path.

Enjoy networking with relevant startups and other investors.

SCALE11 Investors Club

CeBIT SCALE11 18

Investors Partner

Investors Club Ticket, incl. following services: 150 EUR

Free access to startup profiles (SCALE11 exhibitors)

5-day-access to SCALE11 Investors Club1)

Networking with our network partners, other investors / VC‘s /

family offices / business angels

Opportunity to host an event at the club

1) Limited access for startups,only with confirmed investors appointment.

Investors Club Demopoint incl. following services: 2,900 EUR

Individual space 6sqm incl. carpet

Demo point incl. Branding, graphic works and 30“ screen

2 bar stools

Cleaning, power supply and internet access

Investors Club Ticket *: 150 EUR

Investors Club Demopoint: 2,900 EUR

* All prices excl. VAT.

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And even more brand awareness…

CeBIT SCALE11 19

Lanyards

As an exclusive sponsor you will achieve optimum visibility on

4,000 lanyards for the participants‘ badges.

Lanyards (1x) 7,000 EUR

Staff shirts

Our staff wear special polo shirts featuring the key visual of

SCALE11. You have the option of placing your logo on at least

30 of these shirts in Hall 011.

Staff shirts (1x) 5,000 EUR

Coffee cups

As the exclusive sponsor you will achieve optimum visibility on

20,000 coffee cups distributed daily in our Networking Lounge.

Coffee cups (1x) 8,000 EUR

Stools

The SCALE11 cube seats are deployed in the lounge, information

area and on the central podium. If required, you can equip your own

community (stand area) with these cubes. The package comprises

the use of 25 cubes (48x48x48cm) on a co-branding basis.

Stools (4x) 5,500 EUR

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CeBIT SCALE11 20

what our partners and exhibitors say …

„Die SCALE11-Area auf der CeBIT ist sicher eine perfekte Startup-Bühne, denn wir

hatten eine Woche lang Zeit für Gespräche mit anderen Gründern, potentiellen

Kunden und möglichen Kooperationspartnern. Die CeBIT 2016 war somit ein

großer Erfolg für uns und unsere Partner. Vielen Dank an das SCALE11-Team für

die großartige Organisation.“

Toni Klätke, onBill, CEO:

„For us, the main reason participating at SCALE11

were the pitching opportunities. The Founders Fight

Club and Best of X were especially rewarding and

should be build up over the years.This event format

hosted at CeBIT bears so much potential. Go for it.“

Dr. Jama Nateqi,

symptoma, CEO:

„It‘s one of the biggest events of ist kind. So for us it‘s a

very important week, where we can meet people – that

can really make a difference to our business. It‘s a

really good way to meet future clients and customers.“

Nicky Clarke, SharpCloud

Head of Marketing:

„Es ist grandios. Wir sind total überwältigt von

dem Zulauf, den wir bekommen. (…) Die CeBIT

bedeutet für uns, ganz viele wertvolle

Gespräche, viele Kunden- und Partnerkontakte,

viel Input für unser Produkt.“

Kathrin Röhrich, smapone, Head of Marketing: „vielen Dank für die toelle

Möglichkeit, uns auf der CeBIT zu

präsentieren. Wir hatten fünf

wirklich anstrengende, aber auch

sehr erfolgreiche Tage. Wir freuen

uns schon auf das nächste Mal.“

Sebastian Klenk, 5analytics,

Managing Director:

„Der individuell gestaltete Rundgang bei den SCALE11

Startups traf den Nagel auf den Kopf. Wir hatten direkten

Zugang zu den für uns wichtigen Startups.“

Jan Hartwig, IT-Innovationsmanager

„Das CxO Speeddating mit „SCALE11 Startups ist ein erfrischendes und

anregendes Format, um auf unkomplizierte Art- und Weise Kontakte zu

Querdenkern zu knüpfen.“

Ralf Giesler, Director ICT Services & Control

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CeBIT SCALE11 21

Testimonial symptoma

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Join us @ SCALE11

CeBIT SCALE11 22

CeBIT 2017 20 – 24 March

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Insert | Text | Header & Footer Your contact:

Dagmar Wolf

Project Manager Strategic Formats

Project Director SCALE11

[email protected]

+49 511 / 89-33113