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(Creative above or below the line marketing operations)
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NOVEMBER 2014
BrandsBerlin Tourismus & Kongress
GmbH
MuzZone
Land Rover
MTV Mobile
Business Sectors
Tourism, Culture
Retail, Music
Automotive
Telecommunications
Media/Channels
Outdoor
Direct Marketing
Digital
Mobile
This month, discover the following…
Agencies
BBDO Berlin
TDI Group
Wunderman
FCB Zurich
NOVEMBER 2014
Flashback into the Berlin Wall's History
25 years after its fall, the Berlin Wall has becomeone of the most visited landmarks in Europe, buta lot of tourists don’t know its history. To raiseawareness and to attract visitors in Berlin CityMuseum, the tourism and Congress office and itsagency, BBDO Berlin, have turned the remainingsections of the Wall into spectacular installationsto create a flashback into the city history. How itworks. Pictures and historical images wereprojected on the sections of wall but were notvisible with eyes, only through the flash ofcameras…
CULTURE
NOVEMBER 2014
Spectacular outdoor installation
Click on image to watch the complete case
NOVEMBER 2014
Flashback into the Berlin Wall's History
CULTURE
Spectacular outdoor installation
MuzZone is a Russian musical instrument store.To promote it with a minimum budget, theagency came up with the idea of using one ofthe easiest memory aids to get contact details:the business card but adapted to the musicindustry, in creating a musical business card. Thecards were covered with special marks providinga certain consequence of notes. By followingsimple instructions you can play a melody.Musical business cards were distributed amongthe shop's visitors and musicians.
Music that reminds you the best store.
Musical Business Cards
RETAIL, MUSIC
NOVEMBER 2014
Click on image to watch the complete case
NOVEMBER 2014
Music that reminds you the best store.
Musical Business Cards
RETAIL, MUSIC
Land Rover & Wetransfer have partnered tooffer Wetransfer users a native advertising:WeDefender (the encounter between one ofthe most practical tools to transfer heavy filesonline and Land Rover Defender, the vehicleto do just the same, but in real life).Wunderman has adapted wetransfer interfaceso that, when landing on WeDefender, theusers could upload and transfer their heavyfiles as if they were virtually transferred byland Rover Defender…
NOVEMBER 2014
Perfect combination between a website and an automotive
brand to create branded content
Online test for some features of the vehicles
AUTOMOTIVE
Click on image to watch the complete case
Perfect combination between a website and an automotive
brand to create branded content
Online test for some features of the vehicles
AUTOMOTIVE
NOVEMBER 2014
It’s always hard to have your short messagesread the right way. So, MTV mobile created afree messaging service to express what youreally feel when you write a text. Based on the8 basic human emotions, they created a newtypography = the emography. Whether you’rehappy, sad or angry, there’s a font thatmatches your feeling. Select your emography,type your text and send your message as avideo. Find the perfect tone for your wordsand add a little emotion to your shortmessages!
PERSONAL HYGIENE
The Emography Project reveals the emotion in your text messages
Express your texts!
TELECOMMUNICATIONS
NOVEMBER 2014
SEE THE COMPLETE CASE
NOVEMBER 2014
TELECOMMUNICATIONS
The Emography Project reveals the emotion in your text messages
Express your texts!
TELECOMMUNICATIONS
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