1. Chime Communications 2014 1 Chime Graduates Charity Project

2. Chime Communications 2014 2 Overarching Marketing Campaign 1. Market research Research into volunteering Research into schools 2. Advertising Leaflets Video 3. Public relations University engagement The PR story Local councillor outreach To me it feels like winning the lottery when you see that there is a change [in the child] Carefree Kids volunteer, male 3. Chime Communications 2014 3 Market Research 4. Chime Communications 2014 4 Advertising 5. Chime Communications 2014 5 The Video 6. Chime Communications 2014 6 Public Relations Prepared for Carefree Kids by Good Relations and Harvard, public relations agencies within Chime Communications PLC 7. Chime Communications 2014 7 PR Objectives 1. To raise Carefree Kids profile in important engagement groups including Universities and local councillors 2. To shout about the great work that Carefree Kids is doing and position the charity as one that wants to address gender imbalances in the volunteering sector 8. Chime Communications 2014 8 PR University engagement Reach out to local universities Link Carefree Kids up with key points of contact including Student Recruitment officers The PR story Make a story out of our market research Identify a spokesperson to complement the story Reach out to key media contacts with the news Local councillor outreach Raise awareness of CFKs great work with councillors in the local area and start conversations with influential people University engagement Established contacts with key Universities (City University London and Greenwich University) for the recruitment of more volunteers The PR story We raised national awareness of the charity and its work by achieving coverage with the Daily Mail (which has a circulation of 1,727,118) and the Mail Online (circulation of 185,529,629) Local councillor outreach The outreach resulted in two referrals with councillors Bernadette Mill and Mark Rusling who expressed interest in finding out more about Carefree Kids and their work 9. Chime Communications 2014 9 PR results 10. Chime Communications 2014 10 PR legacy Registered Carefree Kids with volunteering services at two key London universities Strengthened the relationship with Cindy OCallaghan, who is keen to work with CFK in future for media purposes Provided media lists of key publications across relevant sectors Contact details of all local councillors and a political stakeholder information sheet 11. Chime Communications 2014 11 Feedback Read the report yesterday. Outstanding so well done from me too! Chris Satterthwaite It was a very tight contained programme which you executed extremely well, delivering real benefits to the charity and leaving them with a legacy which will continue to help them in the future. Tricia Moon We are very grateful for all the hard work the whole team has put into this project. You have all been so professional, helpful, patient and constructive! Thank you again Carefree Kids 12. Chime Communications 2014 12 Thank You