Upload
mohamed-rafique
View
2.790
Download
1
Embed Size (px)
DESCRIPTION
Presentation highlighting services provided by Champion Care Homes for its residents.
Citation preview
Live a Carefree Life!
Dr. E. Mohamed RafiqueV/529 MD’s Quarters, Edalakad, Thabore P.O.,
Ernakulam District, Kerala State, IndiaPin 683577 Tel: +914842451450 Mob:+918281345391
E-mail: [email protected] Web: www.championcarehomes.com
Compassion with Care
The Demand in Kerala
• The 60-plus share of the population rose from 5 per cent in 1961 to roughly 8 per cent in 20 years, and will increase by another 4 percent by 2016
• 85% of the population in 15-49 years are not resident in the state
• Nuclear families, NRI culture contribute to an ‘inverted pyramid’ demography
Elevation: 3D ViewEngineer's conception of our main building of forty air conditioned residency units, of which nine are apartments.
Objectives
• To establish, own, run, manage and maintain long term and short term stay facilities for Senior Citizens;
• To set up palliative care facilities for senior citizens,
• To promote, facilitate and encourage the care and support of geriatric population
LocationChampion Care Homes is located at Olive Mount, Thabore P.O., Ernakulam District, Kerala State, India, Pin: 683577. The Company purchased a 2.10 acre plot of land, about twenty kilometers from the Kochi International Airport and built this residency to UK Care Home standards.
Services included in Monthly Fee
• Life lease of A/c units• Food of your choice• Housekeeping• Pool, Spa, Jaccuzi• Gym, Tree House• Lockers• Games & Recreation• Lifetime maintenance
support
• Security system• Parking• Utilities like disposal• 24 Hr Front desk • 24 Hr Internet Access• 24 Hr GP Consultation• Alternative Medicine• Spirituality & Social
services
Table1 & 2: Room & Tariff Details
Types of Rooms Ground First Second Total
A/c Standard 9 9 10 28
A/c Deluxe 0 2 2 4
A/c Super Deluxe 1 3 4 8
Total 10 14 16 40
Deposits in L Twin share Single
A/c Standard 4 7
A/c Deluxe 5 8
A/c Super Deluxe 7 10
Monthly in K Twin share Single
A/c Standard 15 20
A/c Deluxe 17.5 25
A/c Super Deluxe 20 30
Ground Floor plan
Table3: Project CostCumulative Investment in first four years is 584.24 L
Particulars Year 1 Year 2 Year 3 Year 4
Land 62.00
-
-
-
Building 224.22
108.4
-
-
Porch & lifts 18.00
-
18.00
7.50
Solar power & Car 5.65
-
3.00
-
Water systems 4.00
-
-
-
Club & Tree House -
8.00
-
-
Electrical equipment -
21.50
-
-
Home Equipment -
15.00
6.50
4.50
Locker & Security 10.00
19.00
-
-
Furnishings 20.00
10.00
-
-
Externals & fees 9.00
10.00
-
-
TOTAL INVESTMENT 352.87
191.8
27.50
12.00
First and Second Floor plan
Table 4: SWOT Analysis
Strengths Weakness Opportunities Threats
Medical background
Inability to have all fully trained & committed personnel from the beginning itself
Increased life expectancy: population pyramid becoming flower-vase shaped
Increase in inflation outpacing our ability to charge compensatory higher fees
Quality and Technology Start-up cash drain
Out migration of the 15-49 age group from Kerala
Not starting our admissions on time and/or slow admission rate
Innovation Weak Brand and Image
Move from Joint to Nuclear families
Policies in destination countries returning migrants from Kerala
Social Media Network
New entrant in the field; So, inexperience and accreditations
Niche: Need for Hospice and Palliative Care
Local Competitors, Government and RBI clearances, Employee unionism
Elevation: 2D View
Table 5: PEST Analysis
Political Economic Social Technological
Local Community politics
Interest and exchange rates Lifestyle trends
Consumer buying mechanisms and technology
Policies in dstinations where Keralites work
Taxation specific to Care Home Services
Consumer buying patterns
Technology legislation
Ecological: water table, green cover reduction
Advertising and publicity
Ethnic and religious factors
Innovation potential
Ethical Policies International monetary issues Media views Technology access,
licencing, patents
EARN your FREE Champ-Days: namely the free days of stay at Champion Care Homes, which you can then redeem at par for free Trial Stays or free Short Stays in Champion Care Homes.When you enroll ONE Resident for Permanent Stay at Champion Care Homes you will earn FOUR Champ-Days!
For more details contact:Dr. E. Mohamed RafiqueV/529 MD’s Quarters, Edalakad, Thabore P.O.,Ernakulam District, Kerala State, India.Pin 683577 Tel: +914842451450 Mob:+918281345391E-mail: [email protected] Web: www.championcarehomes.com
Be a Champ! Earn a free Stay!