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BPMARESEARCH

The survey was commissioned by the BPMA and individual in depth interviews were carried out by an independent research agency in April and May 2012

Sectors represented in the survey included finance and IT, retail, services, insurance, charity and education

92 per cent of respondents were aged 25-44

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About the BPMA

Established in 1965, the British Promotional Merchandise Association (BPMA) is one of the UK's leading industry bodies dedicated to promoting best practice around the sourcing, manufacturing and distribution of promotional products. With more than 600 members, the BPMA is a creative and vibrant organisation setting the benchmark for expertise, quality and professionalism across the promotional marketing industry.

BPMARESEARCH

49%

30%

21%

Increased

Stayed the same

Decreased

Spend change on promotional items since last year

BPMARESEARCH

expect it to increase, 33%

expect it to stay the same; 50%

expect it to decrease, 17%

Spend change on promotional items from this year to next

*multi answers possible

BPMARESEARCH

Every Month

Every 3 months

AnnuallyTwice a year

Once a year

%

... 66 per cent of senior marketers

purchase promotional products at

least every three months

3%

13%

20%

33% Frequency of buying promotional Items

33%

*multi answers possible

BPMARESEARCH

*multi answers possible

Exam

ple

text

Exam

ple

text

KeyR

ing

Cata

logu

es

Curr

ent s

uppl

iers

Inte

rnet

Agen

cy

26%

Top Sources of information on merchandise

33%.

Co -

wor

kers

53%.

70%.

23%.

BPMARESEARCH

Exam

ple

text

Exam

ple

text

Exam

ple

text

Bran

d m

essa

ge la

sts

long

er

Targ

ets

cust

omer

s eff

ectiv

ly

Abili

ty to

cre

ate

loya

lty

69%.

Main reasons promotional items are used in sales /marketing campaigns rather than other incentives? 52%.

46%.

*multi answers possible

BPMARESEARCH

Price; 79%

Ability to meet deadlines , 16%

Usefulness, 59%

Relevance; 23%

attractiveness to target audience ;

23%

Key Influences on decision making for purchasing merchandise

*multi answers possible

Top 3 items purchasedBPMARESEARCH

*The above items received the most mentions as the top item purchased by buyer.

Pens - 35%

Pads, notebooks & Post-its - 13%

Canvas shopping bags/Eco bags - 10%

*multi answers possible

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BPMARESEARCH

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