WHAT’S ON YOUR

DESK ?

Business people across the UK participated in the survey, commissioned by the BPMA from June to August 2014. The aim of the survey was to find out which

promotional products people kept on their desk

Total Responses

1244

Question 5 | Are you?

Male

Female

0% 10% 20% 30% 40% 50% 60%

56%

44%

Question 6 | In which UK region do you work?

Outside UK

Northern Ireland

Scotland

Wales

South West

London & South East

Midlands

North West

North East & Yorkshire

0% 10% 20% 30% 40% 50% 60%

44%

Question 7 | Which best describes your job title?

44%

Executive

Manager

Director

CEO/Chairman/MD

17%24%

39%

20%

Question 8 | Which industry do you work in?

Telecoms

Public Sector

Professional Services

National/Local Government

Media/Media Services

Marketing Services - Advertising/PR/Design/DM

IT

Healthcare

FMCG

Entertainment/Leisure

Emergency/Armed Services

Education

Consumer Durables

Consultancy

Charity/Voluntary Organisations

Business/Industrial Manufacturing Services

Brand Owner

Banking/Financial Services

Automotive

Association/Professional Body

Agency

Academic Institution

0% 5% 10% 15% 20% 25% 30% 35%

44%

Question 9 | What is your total marketing spend?

44%

Under £50,000

£50,00 - £100,000

£100,001 - £250,000

£250,001 - £1 Million

£1,000,001 - £5 Million

£5,000,001 - £10 Million

Over £10 Million

10%

9%60%

14%

5% 1%1%

Question 10 | What promotional merchandise do you have on your desk right now?

Post it Notes

Photo Frame

Pencils

Pen

Paperweight

Paper Clips

Notebook

Mug

Mousemat

Executive Puzzle/Toy

Diary

Desk Pad

Clock

Calendar

Calculator

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

54%

8%39%

89%

6%

16%51%

65%

49%

14%

26%

35%

14%54%

38%

Question 11 | If you could only keep one of the items of promotional merchandise on your desk which one would it be?

Post it Notes

Photo Frame

Pencils

Pen

Paperweight

Paper Clips

Notebook

Mug

Mousemat

Executive Puzzle/Toy

Diary

Desk Pad

Clock

Calendar

Calculator

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

6%

1%

1%18%

1%

0%13%

13%

8%

3%

7%

5%

3%14%

9%

Question 13 | Can you name a brand or company/organisation featured on promotional products on your desk?

NO17%

YES83%

Question 14 | In general, how clear is the call to action on promotional products that you receive?

No call to actionUnclear

ClearVery clear

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

19%

15%

50%

16%

Question 15 | What is your reaction when you receive a promotional product(s)?

Throw a

way

Pass o

nto a

fam

ily m

ember

Pass o

nto c

olleagues

Keep it yo

urself

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

10%16%

45%

76%

Question 16 | Have you purchased anything from any of the companies that you have supplied you with promotional products?

NO17%

YES83%

Question 17 | How likely are you to integrate promotional products in your next campaign?

DefinitelyMore than likely

UndecidedDefinitely not

0%

5%

10%

15%

20%

25%

30%

35%

40%

26%

37%

34%

4%

Question 18 | Do you think that branded promotional products increase a company’s brand awareness?

NO - 4%

YES - 96%

Question 20 | How likely are you to ensure your promotional products comply with legislation(s)?

Definitely More than likely

Undecided Definitely not

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

51%

25%22%

2%

Question 21 | If so, how important is this to you?

Very important

53%20%

Quite important

22%Neutral

22%Not very

important

Question 22 | Would you be more or less likely to buy promotional products from a company that has a ‘measurable industry standard’ in regards to legislations and policies?

Definitely More than likely

Undecided Definitely not

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

33%30%

35%

3%

Question 21 | If you had the choice between 2 promotional product companies offering the same product, one is more expensive but their products comply with important legislation and one is cheaper but does not comply with important legislation, which would you choose?

82%More expensive but

complies with important legislation

18%Cheaper but does not comply with important legislation