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Brand Guidelines
Brand GuidelinesBrand Guidance
In this document you will find information on how use our brand. We aim to make this process as clear as possible, but if you require further guidance then please email [email protected] for clarification.
PPW Logo Colours
The application of the PPW logo dictates which colour set to use. Where possible use Pantone references for print work. When using 4 colour process or digital work use CMYK. Please use RGB references for on screen and HTML RGB for web work.
12th - 16th September 2016
PANTONE285 C
CMYKC89 M43 Y0 K0
RGBR0 G120 B191
HTML#0078BF
PANTONE123 C
CMYKC0 M22 Y91 K0
RGBR255 G200 B46
HTML#FFC82E
PANTONE7540 C
CMYKC41 M28 Y22 K70
RGBR72 G77 B82
HTML#484D52
PANTONE144 C
CMYKC0 M51 Y98 K0
RGBR242 G144 B4
HTML#F29004
Logo Exclusion Zone
To protect the clarity and visual integrity of the logo, an exclusion zone has been put in place to ensure other graphic elements do not interfere with or detract from the logo. No other logo can sit alongside the PPW logo unless the exclusion zone is enforced.
The exclusion zone represents the minimum clear area that should be left, wherever possible allow more space.
The exclusion zone uses the height of the ‘R’ graphic element from the logo and is to be enforced all the way around the logo as shown above.
Minimum Size
The logo must always appear legible. Please do not reproduce this logo at a smaller size as shown below.
12th - 16th September 2016
12th - 16th September 2016
30mm
22mm
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300pixels
Print Web
226pixels
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12th - 16th September 201612th - 16th September 2016
12th - 16th September 2016
Fonts
In our logo we use the ITC Lubalin Graph BT font set in 2 alternate weights. When creating your marketing materials please follow the guidelines below.
Headers - ITC Lubalin Graph BT Demi
Sub Headers - ITC Lubalin Graph BT Book
Body Text - Museo Sans, weights 100, 300, 500
Don’t Do’s
Please do not modify the logo in any way or allow sub logos to encroach into the exclusion zone. Below are examples of how NOT to use our logo.
If you have any questions that aren’t answered in this document please email [email protected]
Do Not Skew Do Not Rotate
CORRECT
Do Not Recolour