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Sex Cult to C-Suite

What bad organizations can teach us about building great ones.

Bob Gower / @bobgower

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How did I fall for this sh*t?

@BOBGOWER /

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Conformity is common.

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Conformity is human.

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1. Offer something attractive

2. Socialize group behavior and language

3. Isolate and reinforce group behavior and language

4. Until leaving becomes unthinkable

How cults use our urge to conform

@BOBGOWER /

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We need groups.

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We are hyper-social.

Huyn Cong (Nick) Ut, 1972

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Groups are our superpower.

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BAD COMPANY

@BOBGOWER /

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We value groups more than individuals.

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Groups of ordinary people can do very bad things.

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Groups can thrive while individuals fail.

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GOOD COMPANY

@BOBGOWER /

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If we want to build a better world, we need to build better organizations.

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… build better people.

… take better collective action.

… are able to course correct.

Good organizations …

@BOBGOWER /

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Prioritize community and culture.

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THANK YOU!@bobgower