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Autosure• India’s first state-of-the-art Test Lab for cars• Based out of Coimbatore• Parent company – ATS ELGI
Internet Penetration - Coimbatore
Total Internet Penetration Tamil Nadu – 3.4 Million
Penetration Leads in Coimbatore – 40%
So, total Penetration of Internet users in Coimbatore – 1.8 Million
*Source: IMRB International
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
Week 11
Week 12
Phase 1 Phase 2 Phase 3
Phase 4 Phase 5
Phase 6
Phase 1 – Activate social media profilesPhase 2 – Creating Ad FilmPhase 3 – Partnered adsPhase 4 – Run the ad film over various platformsPhase 5 – Retargeting
Phase 6 – Keep the social media profiles active by posting content regularly
▪ Tie up with influential Bloggers like Indian Auto Blog, Motor Octane
▪ Activate Social Media Profiles like Twitter and Facebook as customer redressal forums for Autosure
Ramp up Autosure’s Social
Media
Retargeting
Retargeted customers are three times more likely to click on your ad than people who haven’t interacted with your business before
Make your
emails lead-gen machines
• Personalized welcome E-mails to new subscribers
• Tips and tricks to keep your car safe from internal/external damage
• E.g. of subject lines: 1. Even your car can catch a cold.
Get it checked NOW!
Audience Segmentation
Target Audience:
Potential pre-owned car buyers
People who take car insurances
Tech Savvy, working professionals
Apprehensive & Concerned individuals
Sources
http://bit.ly/1QfyXOa - Internet Penetration in Coimbatore, Tamil Nadu (Slide 3)
http://bit.ly/1E94NFv - Blog Metrics (Slide 7 & Slide 8)