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Digital Company,
Digital People
Remedios Orrantia
HR and Property Director
29 September 2016
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Vodafone en el mundo
The Vodafone Way
462 M clientes mvil 13,4 M clientes fijo
107.667 empleados
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Our Strategy
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Data Driven
Enterprise case
study Productivity
Transformation Purpose? Its beneficial for the business:
Delivering Digital Employee Experience Excellence
External radar to
drive innovation
Access to
information
Simplicity Employee
Engagement
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PROCESS
POLICY
SKILLS &
CAPABILITY CULTURE
ORGANIS-
ATION
Working across functions on three key areas.
PHYSICAL
WORKPLACE
EXPERIENCE
Technology HR Supply Chain Finance
..underpinned by a joined up roadmap of activity to get us to
2020
TECHNOLOGY DIGITAL
WORKPLACE
EXPERIENCE
INTELLIGENT
BULIDING
MNGMNT
SUPPORT
SERVICES
ANALYTICS COMMS DIGITAL
READINESS DATA
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Employee Experience
Rebeca Navarro
Head of Talent, Resourcing & Capabilities
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Employee Experience in 2019: Segmentation
Nico is 25, lives in Madrid with
his parents
Industrial Engineer
Master in Big Data and
Economical Intelligence
Native in Spanish, fluent in
English and Italian
Previous jobs in Starbucks (shop
assistant) and Bosch Espaa
(practitioner)
Cooperates with Fundacin
Alzheimer (visiting affected
people)
Erasmus in Milan
Gamer and frequent traveler
Highly active in social networks
Chelo is 37, lives in Valencia with
her 2 kids, divorced
Degree in Economic Sciences
Native in Spanish, medium level
of English
Previous jobs in Indra (call center
agent) and Atento (call center
team leader)
Cooperates with Fundacin
Aladina (collecting donations in
special campaigns)
Loves spending time with her
family in the beach
Facebook and LinkedIn user
Miguel is 46, lives in Barcelona
with his wife and 3 kids
Telco Engineer
IESE PD
Native in Spanish, fluent in English
Previous jobs in Cisco (systems
engineer), Orange (network
specialist and manager) and
Telefonica (technical provision and
manager)
Cooperates with ACNUR
(100/month)
Loves running and biking
Highly active in social networks
Exit
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Employee Experience in On Boarding process: an example
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Nico is 25, lives in
Madrid with his parents
Industrial Engineer
Master in Big Data and
Economical
Intelligence
Native in Spanish,
fluent in English and
Italian
Previous jobs in
Starbucks (shop
assistant) and Bosch
Espaa (practitioner)
Cooperates with
Fundacin Alzheimer
Erasmus in Milan
Gamer and frequent
traveler
Highly active in social
networks
Nico has accepted his job
offer, sent to his personal
e-mail by a link where he
has selected some of his
benefits (medical
insurance, meal vouchers,
additional holidays,
volunteering and smart
working)
Before his Day 1, he gets
a personal message
with some details, a
welcome video from
the CEO and access to a
web platform with a
visual tour around the
offices
On Day 1, his team
receives a message
for welcoming Nico
He gets his welcome
pack (PC, tablet,
mobile, accounts and a
free brakfast)
In his 1st session with his
Manager, he builts his
induction plan (online
& offline)
During his 1st week he
gest a guided tour with
smartphone through
Vodafone Smart City
(app, open spaces,
meeting rooms,
common areas, quite
areas)
Finally he spends 2
days in a Vodafone
Store living our
customer experience
And after 3 months, he
receives a survey
about his onboarding
experience
Phase 2: Induction Plan
Phase 1: Around Day 1
He also has a session
with other young
employees and his
Buddy (senior
graduate)
He really loves
Yammer for graduates!
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Our Tools
Rebeca Navarro
Head of Talent, Resourcing & Capabilities
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Tools enabling digital employee experience: examples
Gaming, video-interview and paperless
assessment centers
Interview App
Training metrics: bidi codes for NPS and digital
signature
Vodafone University (LMS transformation)
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Our Place
Remedios Orrantia
HRD&P
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Smart Building
Insert Confidentiality Level in slide footer 13 29 September
2016
175 Meeting rooms
30% Reserved but not use
323/Month per room
1.400 Parking Space
7.000m2
2.800 Working Place.
3.000 Employees
1.900 m2 restaurant.
800 meals served
2.000 Diary Coffe Starbucks average 437/day
20% employees who dont have parking space daily
100% of meeting rooms reserved and occupied
97% employees parking in Vodafone plaza
Faster detection and easier
way of reporting of any
incidences
Real time cantina occupation
and daily menu information
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Our People
Bea Makowka
Digital Transformation & PMO
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Baby Boomers Generation X Generation Y Generation Z
Hyper-connectivity Discovery vs being told,
experiencing vs reading about
it, collaborative, straight talk,
well informed. Has grown with
a highly sophisticated media
and computer environment
and will be more Internet savvy
than any other generation.
Competitive Leaders of todays companies.
Workaholics, efficient, title
recognition, team players,
appreciate symbols of status
and vertical growth in the
company, live to work
Independent Individualists, believe in self-
development, information-
savvy, strong commitment to
family, mistrustful of
institutions, work to live, goal
oriented, meritocratics. Not
vocal about their achivements
Enterpreneur No life without technology.
Prefer working at home,
creatives and innovators. Not
afraid to change from
companies, money and personal
achievement as priorities.
Capacity to understand long
chunks of information but not in
depth. Volunteerism
Generations in Vodafone Spain
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Our People
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Communicate the change and the benefits
Mobilize and activate
Get the organization ready
Agile & collaboration working
Leaders are Digital ambassadors
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Communicate the change and the benefits
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Mobilize and Activate
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Digital Ninjas
Group
271 Digital Ninjas
5th more engaged group in Vodafone
globally
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Mobilize and Activate:
19 29 September 2016
Digital Day
+600 employees
Lead by 15 Digital Ninjas Diverse stands, promoting our
commercial digital product and services,
Digital Workplace and EVO
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Get the Organization Ready
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How to impulse the Digital
Transformation?
Our Digital Organisation: As Is & where
we going?
Digital Capabilities: roles needed &
resources requested
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5,71 5,71
6,29
5,43
4,14
7,57
5,71 6,71
6,43
6,86
5,14
5,43
0,00
1,00
2,00
3,00
4,00
5,00
6,00
7,00
8,00
9,00
10,00
Problem Analysis
Creating Vision
Absorbing Expertise
Hitting Targets/Identifying Needs
Generating Solutions
Embracing Novelty
Inspiring People
Transforming Teams
Connecting Talent
Promoting Diversity
Breaking Habits
Exploring Trends
Leaders are Digital Ambassadors
Understand the Digital tools we use in Vodafone to
get things done
Gain insight into how millennials use technology
and their ways of working
Give our millennials the opportunity to see how
Senior Leaders work
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Were at our best
when youre at yours.
Power to you.
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