Audience Research – Survey Questions

Via Survey Monkey – Posted onto Facebook

Questions asked to Audience:

Questions asked to Audience:

Audience ResearchFeedback from the Survey

Q1) Are you male or female?

As you can see the people that did my survey were mainly female, as 63% were female and 36% male.

Q2) What is your age?• The majority of the people that

completed my survey were aged 17 (35%) or aged 20+ (24%). • The age range is good because I

can get a range of opinions and views about music videos so I know who likes what and if it s because of their age for example.

Q3) How often do you watch music videos?

• From this research I can see that the majority of people watch music videos everyday or once or twice a week• This is positive feedback as I know

that people are interested in music videos and enjoy watching them • Only 12% of people said that they

never watch it which is a minority.

Q4) What genre of music do you listen to the most?

From this I can see that people listen to the genre pop the most which doesn’t come as a surprise because the majority of teenagers are familiar with this genre of music.

Indie is 14% of people which isn’t the lowest. I’m choosing to use the Indie genre of music as it’s not the most popular but people still listen to it and are familiar with it.

There’s high expectations for the Pop genre of music and a lot of Pop music is quite consumerised these days and tend to be abit similar, I want to push the boundaries and do Indie genre of music for my music video.

Q5) What (if anything) do you like about music videos?

I asked the audience who did my survey what they liked about music videos and some of the results as you can see on the left were very helpful.

I can use this when planning what I’ll do with my music video as it’s important to think of audience when creating my music video as they will be the ones that will watch it.

The majority of comments were about the story that the music video creates and the narrative that runs through it else it won’t be clear and won’t be effective either.

Q6) What (if anything) do you dislike about music videos?

This is helpful when I’m planning what I want to do for my music video as I can see what people don’t like and can avoid doing this to make sure it appeals to as many people as possible.

A common theme from this research was that a lot of music videos these days are sexual and are too obsessed with sexual image as they know people talk about that and that gets people to watch the music video and download the song.

Yet, a lot of people now are realising that isn’t the case and it’s not appealing hence why I won’t be focusing on putting that into my music video.

Q7) After watching a music video if you could download the song would you?

• This research is positive as 80% of the respondants who did this survey said that they would download the song if they could after watching a music video• This reveals that music videos

have an impact on people and make them like the song and download it

Q8) Do you listen to the Indie music genre? (London Grammar, Birdy etc.)

• This is also positive feedback as 21% of people said they listen to the Indie genre all the time and 63% said sometimes. Only 15% of people said they never watch music videos• Therefore I know that people

listen to the music genre we want to do or have at least sometimes listened to it so we can then appeal and reach out to lots of people with our music video

Q9) Where do you watch music videos the most?

• Finally, 57% of people said that they watch music videos the most on their smartphone, 14% on a tablet and 36% on a laptop.• We know from this that when we have

our music video and are going to upload it we have to make sure it can be accessed from different media platforms and technology as a lot of people watch them through different technology. So we want to give lots of people the chance to watch it and talk about it.