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Sales trends show the Marketing department increasing influence over IT decision making. DiscoverOrg meets the trend with our newest dataset, profiling the Marketing Departments of leading companies. DiscoverOrg’s Marketing Dataset navigates the CMO's organization and helps you get all of the relevant decision makers at the table. DiscoverOrg's Marketing Dataset expands your access to decision makers at target organizations: - Our robust search engine allows you to find ideal prospects with finely targeted searches - Detailed Org Charts provide multiple entry points into prospect organizations - Decision Maker Profiles include direct contact numbers and email addresses - Red Alerts trigger sales activity by providing actionable data on targets as they are seeking solutions. Get in on the trend see how you can leverage access to this powerful decision making department.
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DiscoverDiscoverOrgOrg
DiscoverOrg Marketing Department
Dataset Steve Bryerton
Director of Sales
DiscoverOrg at a Glance How do DiscoverOrg company profiles stand apart? What trends are driving us to profile Marketing decision
makers? Let’s have a look at the database Questions
Agenda
DiscoverOrg at a Glance
The DiscoverOrg DifferenceEvery DiscoverOrg profile is verified every 90 days providing accurate:
Decision maker org chartsDirect dial phone numbersVerified email addressesTechnology backgroundsRelevant personnel movesProjects and initiativesRevenue and Budget intelligenceIntegrationPhysical and HQ address locations SLA Guaranteed Accuracy
Our data is guaranteed 95% accurate and is backed by our Quality Assurance team with a 24 hour turn-around
time for any data verification requests.
#1 in Customer Satisfaction 2011, 2012, 2013
Best Sales & Marketing Intelligence Solution
Why Marketing Departments
Source: Gartner
As of 2012, marketers on average were buying nearly one-third (30 percent) of marketing-related technology and services, and they were influencing almost half of all IT purchases.
By 2017, CMOs will spend more on IT than their companies’ CIOs.
Technology Buying Trends Marketing is increasingly
tech-driven
Marketing is a significant buying center, with a variety of buyer roles
Increasing CMO-CIO synergies
CMO departments are becoming more complex to navigate
Source: Gartner
Time for a Tour
THANK THANK YOUYOU
Questions?Questions?
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