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www.cloud-iq.com
3 Steps to Increasing Your Email
Marketing Conversions
www.cloud-iq.com
Our Speakers today
Kath PayMarketing Director,Cloud.IQ
@KathPay
Lotty CummingMarketing Manager,cloud.IQ
@cloudiqapps
www.cloud-iq.com
#emailmarketing
@cloudiqapps
@kathpay
Tweeting?
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Turn visitors into customers with cloud.IQ site abandonment tools
• Established 2002
• Remarketing and conversion experts
• On and off site personalisation
• cartRecovery and behavioural email
• Personalised Overlays
• Increase revenues by 20%
• In-depth data and insight
• Start with FREE cartAnalyser
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There’ll be time for a short Q&A
after Kath has presented.
Please submit any questions via the
side panel.
Questions?
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Want to view the recorded webinar?
Please click here to gain access
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OPEN Converting your subscribers to open
and read the email
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Stay focused on the objective
of the email
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Think CURVE when crafting
your subject line
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"Open me quick! I expire at 6pm, payday treat."
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Create subject line
immediately after writing
your objective
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Encourage action by
frontloading verbs in your
subject line
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• Choose
• Improve
• Increase
• Avoid
• Act
• Boost
• Build
• Capture
• Explore
• Ensure
• Learn
• Prevent
• Gather
• Discover
Persuasive verbs• Keep
• Leverage
• Maximise
• Overcome
• Simplify
• Solve
• Stop
• Succeed
• Manage
• Save
• Conquer
• Win
• Unleash
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Verbs in action…..
iMedia Connection
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Which Subject Line won?
• Version A: Your Opinion Counts – Win a
Fiji Hand Tote
• Version B: Take the 5 Minute Fiji Survey –
Win $50.
Winner: Version B with 25.3% more clickthroughs
Version A however had 12.3% higher open rate
Whichtestwon.com
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Craft your subject line for
longitudinal wins as well as
immediate wins
www.cloud-iq.com DMA UK
45% save the email for later and 38% bear the information in mind for later.
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Leverage the strengths of
email as a Push Channel
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Write for your audience
Brand-Centric Subject Line:
“Our sale is on! We have hundreds of items
discounted! Don’t miss out!”
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Now turn this into a Customer-Centric
Subject Line
• State the feature: Our Sale is on!
• Ask “So What?”
• Customer-Centric Subject Line:
“Here’s your chance to save $$$! For 24 hours only.
Don’t miss out on bagging yourself a bargain.”
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CLICKConverting your subscribers to
click/action the email
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“ Research shows that more than 90% of our decisions
are unconscious”
— Douglas van Praet - Unconscious Branding
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“Your next getaway is closer than you think. With these
special offers, you can escape to your paradise,
whether that’s an urban retreat, exotic adventure or
anything in between. Below are some featured
destinations…..you have even more places to make
unforgettable memories.
TREAT YOURSELF TO THE GETAWAY YOU
DESERVE”
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Two main drivers innate to us all
To Avoid Pain To Gain Pleasure
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Scarcity
Scarcity
Scarcity
Loss Aversion
Loss Aversion
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CONVERTAchieving the final conversion on the
landing page
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Last 24 Hours of Spring Clearance - Save up to 60%
with final reductions! Don't miss out!
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31% increase in downloads
Unbounce
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Be specific to the next action
within your call-to-action
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Replaced ‘Buy Now’ with ‘Add to Basket”
17% increase in basket adds
Econsultancy
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Focus on next obvious action
• The prospects’ motivation is to
get a membership in a local gym.
• When they click the button,
they’ll get the opportunity to
find a gym and buy their
membership.
Contentverve
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Anchoring
We tend to rely heavily on the first
piece of information we’re provided
when making decisions
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500% increase in click throughs
Copyhackers
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siteAnalyser:Universal tag collects complete journey
• Traffic source
• Device’s used
• IP Address
• First & last time on site
• Full user journey, Page URL’s
• Items added
• Personal details captured
• Browser used
• Fields filled in
• Blur or init
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exitCapture:How it works
• Tracks a user’s site activity, down
to every single cursor movement
to calculate exactly when they’re
about to leave your site
• Dynamically generated, profile
relevant content such as exclusive
products, discounts, news, etc.
• 300% more email opt-ins
• 10% increase in conversion
Edit Content
When you
want
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cartRecovery:How it works
• Use the interactive dashboard to
drill down to specific times of day
• Analyse the number of customers
that abandon, their cart value,
email performance metrics and
value of recovered sales
• Compare cart performance pre
and post remarketing
• Convert 20% back to completion
Reminder
35 min
www.cloud-iq.com
35 Kingsland Rd
Shoreditch
London E2 8AA
United Kingdom
T : +44 (0)845 498 9426
F : +44 (0)2077 397 742
Email : [email protected]
Get in touch for
more information
