7 Steps: How to Optimize Email Automation for Increased Sales Conversions

7 Steps to Email Automation Optimization

Plan Your Campaign1

3 Identify paths, but keep it simple

Create your messages4

Develop your landing pages5

Know your Customer Sales Needs2

6

7

A/B test, track and measure results

Optimize and repeat

Plan Your Campaign1

Plan Your Campaign

1

2

3

List our your goals for each of your email automation campaigns

Develop your objectives so you can measure your results

Know your customer by listing out your target markets and creating personas, including their online behaviour

Know your Customer Sales Needs2

Know your Customer Sales Needs

1

2

3

Think like your customer and what they need and want

Determine where they are in the basic sales cycle: need recognition, awareness, consideration, purchase

Ask questions your prospect would ask in each basic sales stage

Identify paths, but keep it simple3

Identify paths, but keep it simple

1Create a drip campaign matrix, to best connect with your prospect’s nurturing needs

2

3

Keep your drip paths simple - overcomplicating can lead to paralysis

Add personalization tactics to deepen the relationship

Create your messages4

Create your messages

1 Plan out your drip campaign emails

Make each email successive to the next, deepening the ask with your prospects

Create subject lines and email copy that convert

2

3

Develop your landing pages5

Develop your landing pages

1Determine how many landing pages you need, to A/B test, or create successive click-throughs

Keep your landing pages consistent with your email messages

2

3 Use landing page templates to make building your HTML and creatives easier

A/B test, track and measure results6

A/B test, track and measure results

1 A/B test a number of variables in your automated email marketing campaigns (such as subject line, trigger landing page, and your CTA)

Set up UTM tracking codes, and other measuring metrics to track your results

Measure and analyze your results to optimize your conversion rates and continuously improve

2

3

Optimize and repeat7

Optimize and repeat

1Continually optimize your email automation lead nurturing campaigns

Once you begin achieving the results you need, continue to run the automated emails

Watch your sales conversions grow

2

3

More Resources...

Best practices and tips for your email marketing campaigns:

● 10 Sure-Fire Subject Line Formulas for Your Email Marketing Campaigns

● 12 Tips: How to Use Email to Drive Traffic to Your Blog

● 25 Tips: Email Lead Generation from Social Media

● 10 Sure-Fire Subject Line Formulas for Your Email Marketing Campaigns

● 15 Email Automation Stats that Might Surprise You

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