The Importance of Effective Communication and Reinventing Communication

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Essential concepts on management and leadership from the book "Reinventing Communication."

Text of The Importance of Effective Communication and Reinventing Communication

  • 1. PMI Government Community of Practice The Importance of Effective Communication by Mark Phillips 2014 Mark Phillips | ReinventingCommunication.com

2. 2 Source: ReinventingCommunication.com 3. 3 Source: ReinventingCommunication.com 4. 4 Communication is 90% of our time. Communication is not part of the work we do. Communication IS the work we do. Source: Reinventing Communication 5. 5 Communication Determines Project Outcomes Source: Mark Phillips Reinventing Communication Gower 2014 6. 6 Does the Communication Environment of Your Organization Impact Project Performance? YES Source: ReinventingCommunication.com | Survey of over 200 participants in a project management webinar, November 2014 7. 7 Does Your Organization Have a Good Communication Environment? NO Source: ReinventingCommunication.com | Survey of over 200 participants in a project management webinar, November 2014 8. 8 SCOPE: Organizations that are highly effective communicators meet original project goals 80% of the time. Minimally effective communicators meet original project goals 52% of the time. SCHEDULE: Organizations that are highly effective communicators are more likely to deliver projects on time: 71% of the time versus 37%. BUDGET: Organizations that are highly effective communicators are more likely to deliver projects on budget: 76% of the time versus 48%. Source: PMI, Pulse of the Profession In-Depth Report: The Essential Role of Communications, PMI, 2013 9. 9 FAILURE: 1 out of 5 projects are unsuccessful due to ineffective communication. RISK: Of the US$135 million at risk on every US$1 billion spent on projects, US$75 million, over 50%, is on the line because of poor communication. A bad communication environment creates mistrust among people and an unproductive work environment. A bad communication reduces an organizations solution delivery capabilities. Sources: PMI Communication: The Message is Clear, PMI White Paper, December 2013 | Johnson and Johnson, Joining Together: Group Theory and Group Skills, 7th Edition, Allyn and Bacon, 2000 | Phillips, Reinventing Communication: How to Design, Lead and Manage High Performing Projects, Gower Publishing, 2014 10. 10 A Bad Communication Environment Leads to Miscommunication on Framing Assumptions a leading cause of Nunn-McCurdy Breaches Source: US DOD, PARCA 2013 Report on the Performance of the US Defense Acquisition System 11. 11 A Bad Communication Environment Leads to Conflict and Mistrust Source: Reinventing Communication | The Cost of Conflict Mark Phillips, EVM Europe 2013 Symposium Presentation 12. 12 Conflict and Mistrust Cost Money and Time Source: Reinventing Communication | The Cost of Conflict Mark Phillips, EVM Europe 2013 Symposium Presentation 13. 13 Conflict arising during construction projects costs approximately $11,000 per incident and 161 (20 days) hours of work time. Managers spend 30% - 42% of their work time dealing with conflict. For every hour spent resolving conflict, the average project is set back 3 hours. If 30% of the time is spent resolving conflict, thats roughly 700 hours per year. If every hour sets back a project by 3 hours, that translates into more than 2,100 hours of schedule delay and cost per year. And that increases the more sub-contractors and sub systems you have in the program. Sources: "The Cost of Interpersonal Conflict in Construction" Julie L. Brockman, Ph.D., Michigan State University, The Center for Construction Research and Training, December 2012 | Construction Management and Resolution by Peter Fenn and Rod Gamesone | The Cost of Conflict Mark Phillips, EVM Europe 2013 Symposium Presentation 14. 14 Redefinition of Communication on Projects Source: Mark Phillips Reinventing Communication Gower 2014 15. 15Source: Mark Phillips Reinventing Communication: How to Design, Lead and Manage High Performing Projects Gower 2014 16. 16 Source: Mark Phillips Reinventing Communication: How to Design, Lead and Manage High Performing Projects Gower 2014 17. 17 An effective budget spend moves the project forward, not simply making sure the money reached the recipients bank account. The same is true of communication. Effective communication moves the project forward. It is not simply that the communication was understood by the receiver. Source: Reinventing Communication 18. 18 As leaders it is our job to be aware of the communication environment as a constraint, work within it and seek to create more effective communication and a more effective communication environment. Source: Reinventing Communication 19. 19 Communication impacts scope, schedule, budget and risk. Source: Reinventing Communication 20. 20 How can we improve communication? Communication Objects and Communication Object Elements. Source: Reinventing Communication 21. 21 Communication Objects Communication Objects are the artifacts generated by the process of communication. A communication object is more than the information it is meant to contain; it is made up of numerous elements, including descriptors of the container itself. This is much like how an in-person conversation between two people is made up of non-verbal elements as well as the words in the conversation. Communication Objects encompass the non- verbal elements of communication and are a reflection of the design of the communication environment. Source: Mark Phillips Reinventing Communication Gower 2014 & ReinventingCommunication.com/glossary 22. 22 Measurable Communication Actions (MCA) A Measurable Communication Action (MCA) is a single unit of measurement of communication in an environment. It provides a means to measure and integrate multiple communication methods, communication elements and design decisions into a single unit of measurement. It can be made up of a single method of communication or multiple methods of communication. The methods can be added together, giving all methods equal weight, or different methods can be weighted when combining them into an MCA. The weighting can reflect variables such as the relative value management places on each form of communication or the strictness with which communication design decisions are enforced for each method of communication. It can reflect the phase of the project or the expected activities for that period of time. It can be tweaked to increase sensitivity towards one method of communication over another to facilitate management awareness of unpredicted behavior. Source: Mark Phillips Reinventing Communication Gower 2014 & ReinventingCommunication.com/glossary 23. 23 Communication Object Elements Communication Object elements are the full range of measurable aspects of a communication object and are descriptors of a communication object. They play an important role in how communication object are used, telling us about the communication environment and the people in the environment. They are generated by applying an analytic tool or method to communication objects. Source: Mark Phillips Reinventing Communication Gower 2014 & ReinventingCommunication.com/glossary 24. 24 Elements of Communication Objects Time of Day Day of the Week How Much You Broadcast to an Audience Is it a Boundary Object? And more Source: Mark Phillips Reinventing Communication Gower 2014 25. 25 Boundary Objects See reinventingcommunication.com/glossary for definition. 26. 26 Communication Determines Project Outcomes Source: Mark Phillips Reinventing Communication Gower 2014 27. 27 We talked about impact on scope, schedule, budget and risk. Communication impacts competitive advantage and long term success. Source: Reinventing Communication 28. 28 Improve Communication. Improve Project Outcomes. Improve Long Term Success. Source: Reinventing Communication 29. PMI Government Community of Practice Companion Material Related Book Sample on SlideShare http://www.slideshare.net/mpmobile/reinventing-communication-by- mark-phillips-book-sample-download-34496231 Glossary of Terms http://reinventingcommunication.com/glossary/ Interview Discussing the Concepts http://www.project-management-podcast.com/index.php/podcast- episodes/episode-details/574-episode-282-reinventing-project- communication Twitter: #reinventcomms 2014 Mark Phillips | ReinventingCommunication.com 30. PMI Government Community of Practice reinventingcommunication.com Questions? Lets Connect @markphillipspm https://www.linkedin.com/in/markphillipspm