importance of organization communication - Copy

8/7/2019 importance of organization communication - Copy

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Presented by

Vysakh K.B

Surya P.V

Ann JosephGiselle Geor e


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Exchange of messages b/w people

Takes place when group of people interact.

Process linking group members and co-ordinatingtheir activities

Building and reinforcing interdependence b/w

various parts of organization

Coordinating tasks & activities within and b/worganization.


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Latin word -communis

Meaning -common.

Sharing ideas in common


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Communication in a simplest form is conveying of

information from one form to another

-HuddsonCommunication is the sum total of directly and

indirectly, consciously and unconsciously

transmitted feeling, attitudes and wishes

-Jacques


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Communication is the process of passing

information, ideas or even emotions from one

person to another-Mockler

Communication is a field of knowledge dealing with

systematic application of symbols to acquire

common information regarding an object or event-Kelly


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Gaining acceptance of policies, winning co-operation

Getting instructions and ideas clearly understoodand bringing about desired change in performance

Helps to arrive at vital decisions.

Management to remain informed about employeesproblem.

Essential for co-ordination

Effective system of communication avoidsmisinterpretation


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Information

Advice

Order Suggestion

Persuasion

Education

Warning Raising morale

Motivation


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Build and sustain human relationship

Major components: message, sender, receiver

7 parts:

Communication source

Encoding

Message

ChannelDecoding

Receiver

feedback


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Quiet convenient for employees to express

their problem

Give democraticcharacter to managerial

process


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Initiates a message--- origin of

communication

Source

Individual

group

Inanimate

example


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Initiates

Desire to send

Has some information

Achieve understanding and change inbehavior of the receiver


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Message in the form the receiver can

understand

Conditions necessary

Skill

Attitude

Knowledge


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Actual physical product

The content thought/conceptual

component

The affect feeling/emotional component

Verbal

written/spokenNon-Verbal appearance, body

language,silence, sounds


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Means of transmission of message

Senders voice as channel oral

communication

Written language as channel written

communication


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Interpreting what the message means

Depends on individual characteristics of

sender and receiver

Greater similarity = greater probability of

perception


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Object to whom the message is directed

Problems faced


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Responds you get

Communication in opposite direction

One way feedback helps the sender to find

whether the original communication was

decoded

Non verbal and verbal respond


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Models are representations

Models freeze a dynamic interactive or transactive processinto a static picture

High lights the main elements of the process Shows relationship b/w these elements

Shows any flow or exchange that takes place

Draws attention to factors that can increase effectiveness ofcommunication


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Fixes and separates roles of sender and

receiver

Also labeled as bullet theory of

communication Series of bullets fired by senders aiming to

reach their designated targets with pellet

like messages

This model does not consider the response orreply from receiver


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y An information source, whichproduces a message.

y A transmitter, which encodes the

message into signalsy A channel, to which signals are

adapted for transmission

y A receiver, which 'decodes'

(reconstructs) the message from thesignal.

y A destination, where the messagearrives.


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Source Active decision maker

Receiver-Passive target

One way model ascribing secondary role to

the receiver

No provision for feedback in the model


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Source -any kind of symbolic generator of

message

Message central element-stresses

transmission of messages Acknowledged receivers importance to

communication

Encoding-Translating thoughts to words and

signalsDecoding-Converting others words and signals

into terms we our self understand


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It is a bidirectional model of communication

Symmetrical medium forcreation and

consumption of message

Acknowledges neither creator nor consumersof message

Each participant creates messages that are

received by other communicator

Face to face interactive process

Implies an equity b/w communicators


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Vertical Communication

Downward

Upward

Horizontal (Lateral) Communication

Diagonal Communication


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Downward Communication

Flow of information from top to bottom level

of the organization


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Communicate policies, procedures, programmes

and objectives

Issue orders and job instructions

Point out problems that need attention


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Verbal or written orders and instructions

Circulars, Memos, E-mails

Posters, Publications, Periodicals

Group meetings


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Upward Communication

The flow of information to the top management

from the lower level of the organization


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Get ideas for improvement

Provide feedback

Create a feeling of belongingness through

participation


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Reports, Meetings

Suggestion/Complaint box

Grievance procedures


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Communication among

Members of the same work group

Members of the work group at the same level

Any horizontally equivalent personnel


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Exchange information and ideas

Problem solving

Co ordinate activities


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Task Force

Problem Clinic

Periodical meetings


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Communication between managers and workers

located in different functional divisions

or

The communication of the organization with the

outside world


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A department manager in head office conversing

with a cashier in a branch of the bank


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Annual report, Balance sheets

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importance of organization communication - Copy