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Cinzia De Marzo, EU legal advisor & senior expert on sustainable tourism and indicators
Data
availabilit
y
•Need to monitor and to measure sustainable tourism performances
on the basis of data collection, following a common approach, to be
shared at destination level
•
The EC
initiative
• The European Commission launched ETIS in 2013, designed as a tool
which any destination can pick up and use on voluntary basis, without
any specific training.
• This pilot initiative was implemented over 100 destinations across
Europe, during 2-year testing phase
The
Current
ETIS
toolkit
• The revised ETIS toolkit (2016) is based on 43 core indicators and a
set of supplementary indicators, tailored to particular destination
types, articulated in four categories:
• (1) Destination management (2) Social and cultural impact (3)
Economic value (4) Environmental impact
A management
tool, which
supports the
destinations who
want to measure
their sustainable
management
performances
A monitoring
system , easy to use
for collecting data and
detailed information,
fostering continous
improvements from
one year to another
An information tool
not a certification
scheme), useful for
policy makers,
tourism enterprises
and other relevant
stakeholders
Step 1. Raise Awareness
Step 2. Create a Destination Profile
Step 3. Form a Stakeholder Working Group (SWG)
Step 4. Establish Roles and Responsibilities
Step 5. Collect and Record Data
Step 6. Analyse results
Step 7. Enable ongoing Development and Continous
improvement
The programme of the Council of Europe, devoted to Pan EuropeanCultural Routes , is began during the 1980s.
The Council for Cultural Co-operation established three main objectives for the Cultural Routes programme:
- to make European citizens aware of a real European cultural identity;
- to preserve and enhance the European cultural heritage as a means of
improving the surroundings in which people live and as a source of social,
economic and cultural development;
- to accord a special place to cultural tourism among European leisure activities.
UNWTO Global report on cultural routes and itineraries (2015)
http://cf.cdn.unwto.org/sites/all/files/pdf/global_report_cultural_routes_itineraries_v13.compressed_0.pdf
Background information In the framework of the Grant Agreement 2013-2016 between the
European Commission and the Council of Europe, the ETIS task forcehas been established, in order to support ETIS implementationwithin the cultural routes
Strasburg 22 June 2016 Kick off meeting of ETIS task force with the managing organizations
of 7 pilot cultural routes Via Francigena, Transromanica, Santiago de Compostela, Jewish
Cultural Heritage, Iter Vitis, Olive Tree, Saint Martin de Tours
Main challenges Understanding to what extend ETIS 43 core indicators can meet the
needs of the transnationanl cultural routes and they can supportthem to have aggregated data dimension, also adding other sourcesof information, possible in line with ETIS toolkit and datasheet
The horizontal approach
Implement ETIS methodology, through the governance modelsurvey
Outcomes
Developing one measuring and quality control tool, in order toensure the economic, socio-cultural and environmentalsustainability of the cultural routes.
The vertical approach
The assessment of the data will be done through the analysis of4 surveys such as: destination management, residents, visitors,enterprises, to be collected at the local level by each ‘keydestinations’ within the pilot Cultural Routes.
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3
4
5
6
7
8
9
10
Self financing
and/or member
fees sources
Capacity to
generate
economic
growth
Local
community's
involvement
(occasionally 5-7
or continously
7-9)
Actions focused
on sustainable
and responsible
tourism
Members
interaction and
cooperation
Promotional
activities
Social –Economic and Cultural impact
Santiago de Compostela Iter Vitis Transromanica Jewish Heritage
Measurement of the social, cultural and economic andenvironmental impacts;
Value added using the same common methodology, recognized atEuropean level, which allows self-evaluation and comparison(benchmarking)
Possible identification of additional supplementary indicators with atransnational dimension and benchmarking activity based on acommon methodology, which can be published in the current ETIStoolkit.
New indicators (digitalization, sharing economy, non traditionaldata, transnational dimension) – can be considered assupplementary, depending on the needs of the cultural routes
ETIS Joint Conference on: Managing and promoting sustainable and accessible tourism destinations, Bruxelles 28 January 2016
https://vimeo.com/album/3791674
Joint Award on European Tourism Indicator System and Accessible tourism, Bruxelles 22nd April 2016
Videos of best 4 winner destinations (3 stars)
https://vimeo.com/album/3873767
