Rs 1 Internet for SME’s, Seminar Paris February 8-9, 1999 Richard Sitruk, ETIS Director External Relations ETIS Practical example of project to increase

Internet for SME’s,Seminar Paris

February 8-9, 1999rs 1

Richard Sitruk, ETIS Director External Relations ETIS

Richard Sitruk, ETIS Director External Relations ETIS

Practical example of project to increase awareness on e-commerce/internet and its use by SME's through case studies

Practical example of project to increase awareness on e-commerce/internet and its use by SME's through case studies

Internet/ E-Commerce Internet/ E-Commerce for SME’sfor SME’s

Internet/ E-Commerce Internet/ E-Commerce for SME’sfor SME’s

ETISEuropean Telecommunications Informatics Services

Boulevard Bischoffsheimlaan 331000 Brussels

BELGIUM

Tel: +32 2 223 07 71 Fax: +32 2 219 26 28

WEBsite: [email protected]

Richard SitrukDirector external relations ETIS



Provide an organisation for cooperation in IT related matters for its members

Provide a forum for communication & ideas

Identify Business & technical issues related to IT

Facilitate joint activities focusing on IT

ETIS Mission



Polish Telecommunications Company TPSA (Poland) Cyprus Telecommunications Authority (Cyprus)

SPT Telecom, a.s. (Czech Republic)Slovak Telecom (Slovak Republic)Deutsche Telekom AG (Germany)

Telefonica de España (Spain)Rom-Telecom RA (Romania) Bouygues Telecom (France)

Telecom Finland (Finland)Austrian PTT (Austria)

Telecom Italia (Italy)MATAV (Hungary)

Telenor (Norway)

UTEL (Ukraine) Telia AB (Sweden)Belgacom (Belgium)Orange (UK)Finnet Group (Finland)Telecom Eireann (Ireland)Telekom Slovenia (Slovenia)Tele Malta Corporation (Malta)Swiss Telecom PTT (Switzerland) PTT Telecom Nederland (Netherlands)Hellenic Telecommunications Organisation (Greece)Bulgarian Telecommunications Company Ltd. (Bulgaria)Entreprise des Postes et Télécommunications (Luxemburg)

·

ETIS Members



LHSAnalysisSodaliaAmdocs IncSiemens NixdorfIBMAndersen consultingCSE SystemsTexas Instruments FranceThe Open GroupData DimensionSun Microsystem*Cap Gemini*

·

Suppliers & Associates

Working Group

participants

Marconi PotrugalTeleglobe CanadaTheseus Institute

EURESCOMEunetcom

TelstraBT

AT&T



ETISMembers

IT Suppliers

StandardsBodies

sisterOrganisations

ETIS IN PERSPECTIVEETIS IN PERSPECTIVE

TEM’s

ISV’s

EC



CEN/ISSS Electronic Commerce CEN/ISSS Electronic Commerce Awareness Phase 1 ProjectAwareness Phase 1 Project

Man-Sze Li Man-Sze Li

Richard SitrukRichard Sitruk



AgendaAgenda

About the ProjectAbout the Project Project and EC AwarenessProject and EC Awareness DemonstrationDemonstration Issues arisingIssues arising



E-commerce is ...E-commerce is ...



Business Issues & Business Issues & OpportunitiesOpportunities

BenefitsBenefits Business planningBusiness planning ImplementationImplementation



e-commerce todaye-commerce today

Used as an additional channel for Used as an additional channel for traditional commercetraditional commerce

Companies “wait-and-see” rather Companies “wait-and-see” rather than act strategicallythan act strategically

Too much information, not enough Too much information, not enough understanding understanding



AgendaAgenda




Project BackgroundProject Background

CEN/ISSS EC Workshop Project CEN/ISSS EC Workshop Project Sponsored by European Commission Sponsored by European Commission

DG III under ECOM-IS initiativeDG III under ECOM-IS initiative

Phase 1 : Build baseline (This project)Phase 1 : Build baseline (This project) Phase 2 : Populate, disseminate and Phase 2 : Populate, disseminate and

tunetune



Objectives & Scope Objectives & Scope

Provide an inventory of best Provide an inventory of best practicespractices

Target users : company decision-Target users : company decision-makers makers

Of practical relevance and useOf practical relevance and use Successful implementations, Successful implementations,

available market solutions, state of available market solutions, state of the art, guidancethe art, guidance



Key Elements of InventoryKey Elements of Inventory

Provide convincing benefits, business Provide convincing benefits, business planning and implementation planning and implementation informationinformation

Make maximum use of existing materialsMake maximum use of existing materials Fill in a real gap to give simplified but Fill in a real gap to give simplified but

effective awareness informationeffective awareness information Entry level information for the Entry level information for the

unconvinced or uninitiatedunconvinced or uninitiated



DeliverablesDeliverables

An inventory of e-commerce best An inventory of e-commerce best practicespractices• Web-site Web-site • Printed materialPrinted material

Project recommendations and Project recommendations and informationinformation



Planned TimescalesPlanned Timescales

Start: 98-10-13Start: 98-10-13 First draft deliverable: 99-01-First draft deliverable: 99-01-

0606 Public consultation meeting: 99-01-13Public consultation meeting: 99-01-13 Submission of draft deliverable: 99-02-27Submission of draft deliverable: 99-02-27 Deadline for approval: 99-03-Deadline for approval: 99-03-

1717 Final version of deliverable: 99-03-26 Final version of deliverable: 99-03-26



Project Team CompositionProject Team Composition

Project ManagerProject Manager

Man-Sze LiMan-Sze Li Core Members Core Members

Alex Diediw, Ken Thompson, Virpi Alex Diediw, Ken Thompson, Virpi TuunainenTuunainen

Regular Members Regular Members

Stuart Campbell, Benoit Marchal, Stuart Campbell, Benoit Marchal,

Roberto Santoro, Richard Sitruk, Roberto Santoro, Richard Sitruk,

Peter Vander AuweraPeter Vander Auwera



Critical FactorsCritical Factors

e-commerce: new and complex paradigme-commerce: new and complex paradigm Awareness and education is key to help Awareness and education is key to help

managing complexitymanaging complexity Many focused efforts & initiatives in place Many focused efforts & initiatives in place

• MoU to Open Access to EC for SME’sMoU to Open Access to EC for SME’s• TrainingTraining• WorkshopsWorkshops• Conferences Conferences • etc...etc...



A Tool for DisseminationA Tool for Dissemination

But the “Awareness” project is different :But the “Awareness” project is different :

It should help:It should help:““to pass from the level of general to pass from the level of general knowledge and interest stimulation knowledge and interest stimulation to the level of ability to act”to the level of ability to act”

M. Lemmel, Deputy Director , DGIII-IndustryM. Lemmel, Deputy Director , DGIII-Industry



A response to A response to a real needa real need

By Learning throughBy Learning through• Real “Business case studies”: Practical Real “Business case studies”: Practical

and industry focused and industry focused • A simple methodology to understand A simple methodology to understand

better “Best Practices” in e-commercebetter “Best Practices” in e-commerce• A flexible and co-operative process A flexible and co-operative process



By Using By Using • WebsiteWebsite• A business focus, complementary to A business focus, complementary to

other initiatives other initiatives • An efficient approach to deliver fast An efficient approach to deliver fast

resultsresults

A response to A response to a real needa real need



Ultimate goalUltimate goal

The Awareness project should be a The Awareness project should be a ‘Business Architect’ model to help:‘Business Architect’ model to help:

• Develop support for entrepreneurial Develop support for entrepreneurial judgement under conditions of rapid judgement under conditions of rapid changechange

• Develop decision support based on Develop decision support based on dynamic reasoning and simulation of dynamic reasoning and simulation of market-, product- and technology market-, product- and technology developmentdevelopment

• Develop management team support for Develop management team support for rallying the networked firmsrallying the networked firms



AgendaAgenda




Information pyramidInformation pyramid



AgendaAgenda




Inventory StructureInventory StructureE-E-commerccommercee

IntroductionIntroductionCase StudyCase Study

BusinessBusiness

OverviewOverviewCase StudyCase Study

TechnicalTechnical

DetailDetailImplementatiImplementati

onon

GuidanceGuidanceReferencesReferences



Project ExperienceProject Experience

Neutral information difficult to Neutral information difficult to gathergather

Practical business focusPractical business focus Standardized solutions of best Standardized solutions of best

practicespractices



A step in the A step in the right directionright direction

Current project a step in the right Current project a step in the right directiondirection

Deliverable is a baselineDeliverable is a baseline Deliverable to be tuned and enlargedDeliverable to be tuned and enlarged Wider co-operation neededWider co-operation needed Project awareness neededProject awareness needed



Retail Shopping

Entertainment

Publishing

Telecommunications

Education & Training

?

From Telecom To From Telecom To InfocomInfocom

Computer &IT



Industry EconomicsIndustry Economics

“The resources of the Industry should beput to solving business problems, and not self-imposed Technical problems”



Case Study ConclusionsCase Study Conclusions

No magic bulletNo magic bullet Service with a :-)Service with a :-) New business (models)New business (models) Trust and confidenceTrust and confidence Plug and pay e-commerce.Plug and pay e-commerce.

Opportunities unlimitedOpportunities unlimited



InformationInformation

http://www.isss-http://www.isss-awareness.cenorm.beawareness.cenorm.be

[email protected]@icfocus.co.uk

[email protected]@etis.org



RecommendationsRecommendations

CommissionCommission :: Continue processContinue process CENCEN :: Provide focal pointProvide focal point

Sustain momentumSustain momentum EveryoneEveryone :: Use the informationUse the information

Encourage cooperationEncourage cooperation

Pool knowledgePool knowledgeContribute case studiesContribute case studies



Documents

Rs 1 Internet for SME’s, Seminar Paris February 8-9, 1999 Richard Sitruk, ETIS Director External Relations ETIS Practical example of project to increase