Marketing and Creative Solutionsfor the Financial Services Industry

A Minyanville Media, Inc. Company

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The Online Financial Services MarketplaceReach high net worth investors with disposable income in

the 2nd largest online advertising category

* CAGR: Compound Annual Growth Rate ** Source: Bureau of Economic Analysis, U.S. Department of Commerce

Online is the only area of growth in the Global Advertising market. 2012 annual revenues increased on a year-over-year percentage and dollar basis. The 19.7% CAGR* has far outpaced U.S. real GDP growth of 1.5%** over the same 10-year period.

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Television & Video Production

MarketingServices

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Delivers a Highly Attractive, Hard-to-Reach Demographic

Combining Marketing Services with Distribution on

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It All Began With Hoofy & Boo

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Case Study 1: BlackBerryThe AssignmentIntroduce BlackBerry Z10 and Q10 to online business and investment community

The SolutionDeveloped an online portrait unit that includes:

• Six 2-minute animated versions of Hoofy & Boo’s News & Views

• Minutes From the Road daily posts that keep viewers engaged throughout a 4-month campaign

• Provided linkbacks to BlackBerry online marketing elements

The unit is currently performing at a 10% open rate, 10 times the industry standard of 1%

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Case Study 1: BlackBerry

The AssignmentDesign and Develop fast, attractive and easy to use mobile app for the BlackBerry Z10 and Q10 targeting the online business and investment community to promote Hoofy & Boo’s News & Views BlackBerry animated clips

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The SolutionProduced a beautiful mobile resource that not only provides entertainment with Hoofy & Boo’s fun and clever animated clips but also offers users the ability to access Minyanville’s useful, unbiased business and finance information

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Case Study 2: Lightspeed TradingThe AssignmentRebrand an online trading firm by developing logos, a new Web page, and a consistent marketing look

The SolutionDeveloped a suite of high-end assets for Lightspeed Trading including Web-based banner ads, a revamped homepage, and various trade show elements

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Case Study 3: Direxion SharesThe AssignmentShort online interstitials to promote leveraged ETFs

The SolutionProduced 30-second Hoofy & Boo animations to promote specific products

• Performed at a 0.2% click rate, double the industry average

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Case Study 4: Merrill EdgeThe AssignmentProduce an easy-to-understand tutorial for 529 savings plans for college education

The SolutionCreated School of Parenting, a short video distributed across Merrill Edge, presenting lots of information in an entertaining format

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Case Study 5: SAFEThe AssignmentPromote Student Athlete Financial Education, a program to help college athletes develop personal finance skills

The SolutionCreated branded content for former NFL quarterback Don McPherson’s SAFE program, which helps college athletes master personal financial management before they graduate

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Case Study 6: Event Production

For seven years, our annual Holiday Festivus fundraiser has brought

together Minyanville contributors, partner investors, and employees to

share ideas on the financial landscape and global environment.

An awards benefit that bridged the worlds of finance, sports, music, and entertainment to honor individuals

for outstanding achievement in creative education.

An annual retreat that gathered business and finance’s sharpest

minds for an opportunity to learn and build community in an

increasingly complex financial landscape.

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Highly Valued Market RecognitionMinyanville’s Founder and CEO Todd Harrison is a highly sought after financial personality

who currently serves as a spokesman for eSignal.

We’ve shown you what MV Studios has done for others. Now, what can we do for you?