ATLAS Outreach & Education News & Collaboration. News Reporting ATLAS progress and results to the world ATLAS Week - 11 Oct 2011S. Goldfarb - ATLAS Outreach

ATLAS Outreach & EducationNews & Collaboration

S. Goldfarb - ATLAS Outreach & Education

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NewsReporting ATLAS progress and results to the world

ATLAS Week - 11 Oct 2011


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ATLAS Outreach Goals & Targets

Goal: Public appreciation of the scientific goals and achievements of ATLAS and the field of particle physics Target Audience: members of the media and general public

Goal: Sustained support for ATLAS, the LHC and particle physics research Target Audience: decision makers and members of industry

Goal: Attract and retain the next generation of scientists and science educators Target Audience: teachers and students age 13-18


ATLAS Outreach Plan for 2011-2013: M Barnett, S Goldfarb, C Marcelloni


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What Has Changed?

ATLAS Activities From construction and preparation to

measurement, and (soon) discovery

LHC Visibility Increased coverage in media Major events, conferences, press releases

Nature of Media Social media now a major component of

news stream Format of media adapting


Content

General Public

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Journalists

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Trad

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General Public & Journalist

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Adapting Our PlatformsNews Platforms

Public Web Page

News Up Front

Timely Updates

ATLAS Blog (Back in Use)

Personal Articles

Facebook & Flickr

Starting Up

Twitter (Back in Use)

Blog Announcements

News & Media Flash

Videos, Animations

YouTube (Still in Use)

Google +

Under Investigation



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Social Media: ATLAS blog

Blog: Provides a direct, personal link between ATLAS physicists and the public. The ultimate aim is to display a range of topics and voices, to illustrate "life in the ATLAS Collaboration".


Team: L Rossi, C Marcelloni, C Perkins, J. Pequenao


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Social Media: The ATLAS Blog

History Launched on 30 Mar 2010 for

First Physics Successful at first, but

interested waned Last CR Blog 7 Nov 2010

New Proposal Broaden scope – extending it

beyond the control room Recruit someone to search

topics, encourage bloggers to write and offer editorial/technical support

Reduce the level of commitment to encourage ad hoc participation

New Structure Front page features 3 most

recent blogs List of commonly tagged word

in tag cloud on right – can filter blogs by topic

Button for collaboration members to volunteer to blog

Box for readers to submit questions or propose topics

Technical terms within posts linked to a glossary on atlas.ch

Restarted with EPS – 24 July 2011 16 Blogs Since


http://atlas.ch/


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Social Media: Facebook Page

Facebook Page: A social network that people use to interact with, or keep up with, the latest news from their friends or other entities that interest them.

• Target Audience: General Public

• Although there are several ATLAS Facebook groups, there is one only ATLAS Facebook PAGE!

• Our postings will contain info about future conferences, published papers, talks, relevant media coverage as well as the Outreach efforts from our colleagues in the 4 corners of the world.

• Frequency of posting suggested in normal periods will be about 4 per week. Interest can be measured by the number of LIKES of the page.

• PLEASE LIKE US! We need enough likes to simplify our URL and become easy to find.


Team: C Marcelloni, C Perkins, S Goldfarb


Social Media: Twitter

• Twitter: A social network and microblogging service that enables users to send/read text-based posts of up to 140 characters, known as ‘tweets’. Organizations can publish short news blasts drawing their followers’ attention to their latest achievements and stirring interest in their ongoing work.

• We will tweet all news featured in any of our platforms: atlas.ch, blog, Facebook, YouTube, etc


9Team: C Marcelloni, C Perkins, S Goldfarb

Started Twitter Counter

Subscription

Researchers Night & Fast Neutrinos

Restarted Tweeting

Not correct slope (around 2000 in July)


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Adapting Our Coverage

General News Items Milestones, events, media items about ATLAS, LHC

Blogs Personal articles about taking shift, doing an analysis, preparing

for a conference,…

Conferences Teaser text, topical article, talk summaries, plots, event displays,

material for press releases,…

Papers (coming soon) Announcements, plain English summaries, plots, event displays,

video, interviews, …



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CollaborationHelp wanted! Help offered!



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The ATLAS Outreacher Network


ATLAS

Outreach Support Outreach

Material

Stockholm

Oxford

Melbourne

Europe

International

Kobe

New York


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What we want Help with Centrally Organized Activities

Writers, Bloggers, Paper Summarizers, Talk Summarizers,… Information and Material from External Outreach Activities

When, What you did, What material, Lessons

What we offer Editing, External Communication Platforms, Support Material Possibility for Remote Visits from Events Group Communication Facilities

E-groups, Facebook Group, ATLAS Now Group Project Planning, Calendar, Document Sharing

Sharepoint: http://cern.ch/aos



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The NetworkThe Facebook Home

Sharing of News Items, Links, Images, Video, etc.

Sharepoint

Calendar

Project Management

File Sharing

E-Groups

Direct communication

Archive for reference

Facebook: C Marcelloni, C PerkinsE-Groups: M Barnett, S GoldfarbSharepoint: C Marcelloni


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Links


External Web Sites

Public Home Page http://atlas.ch

Blog http://atlas.ch/blog

Twitter http://twitter.com/#!/ATLASexperiment

Facebook Page(Public)

http://www.facebook.com/pages/Atlas-Experiment-at-CERN/235921729778597

YouTube http://www.youtube.com/user/TheATLASExperiment

Internal Group Web Sites

Sharepoint http://cern.ch/aos

Facebook Group(Outreachers)

http://www.facebook.com/groups/182014021854052

E-Groups atlas-outreach, atlas-outreach-avc, atlas-outreach-CRBlog-authors, atlas-outreach-CRBlog-editors, atlas-outreach-multimedia, atlas-outreach-physics-authors, atlas-outreach-support

http://atlas.ch/

http://atlas.ch/blog

http://twitter.com/%23!/ATLASexperiment



http://www.youtube.com/user/TheATLASExperiment

http://cern.ch/aos

http://www.facebook.com/groups/182014021854052

Documents

ATLAS Outreach & Education News & Collaboration. News Reporting ATLAS progress and results to the world ATLAS Week - 11 Oct 2011S. Goldfarb - ATLAS Outreach