The Advantages and Disadvantages of Infographics

Infographics is an excellent way to provide information as most of the

internet users search for visual content rather than large fonts with poor

format. The Color, size and shape of a visual element evoke various

feelings. A study also revealed that -

94% more total views on average are attracted by content containing images than content without images.

37% increase in engagement is experienced when Facebook posts

include photographs.

67% of consumers consider clear, detailed images to be very

important

In fact, a visually appealing website or blog can give you high traffic

and improves your search engine ranking as well.

If you are involved in selling your wide range of products and services

through online, it will improves your conversion rate. But if you use it in

the wrong way it may ruin your traffic and sales. Remember, visual

content is your guaranteed winner.

Being a web designer, I’ve become a big fan of infographics. In this

article we will see the pros and cons of infographics, especially for small

business.

Advantages

- It is much easier to understand

Within a second, you can convey a message to the targeted customers

as people tend to remember the 83% of what they see, and only the

20% of what they read!

- Portable

When designing and publishing an infographic, it generates an automatic link from their site to yours.

- Benefits Search Engine Optimization

It allows people to link to your site and google will index your site on top

of search results based on its page rank algorithm.

Information is more definite

Infographics are clear – cut and to the point not like the text which leave

a room for speculation

- Boost marketing leads

It is necessary for small businesses to design an effective marketing

strategy. Infographics support inbound marketing.

- Boost traffic

A high quality infographic can drive a huge amount of traffic towards

your blog or site and also boost your company’s expertise/authority.

Disadvantages

- Time Consuming.

- Might get costly.

- Will it be valuable?

- Not Naturally SEO-friendly.

Conclusion

We are a mid of big data revolution. We need to make sure how we can

effectively create and publish the infographics to boost our website

design or to share useful information with the visitors. Understand the

pitfalls before shelling out hundreds of dollars with high expectations.

iMediaDesigns is a full-service toronto web design and development

digital agency that helps brand create unique identity and successful

marketing campaigns.