2. Agenda Touch, Tell, Sell Terugblik Trends 3. Touch Tell
SellTouch Tell Sell3 4. Touch, Tell, SellTouch Tell Sell4SocialSEO
SEO SEOAffiliatesDisplay Display DisplayYouTube YouTubeSEA
SEAEmailConversie Conversie Conversie 5. Touch Tell SellSocialSEO
SEO SEOAffiliatesDisplay Display DisplayYouTube YouTubeEmailSEASEO
SEOSEA SEASEAConversie Conversie Conversie 6. Touch & SEATouch
Tell SellSEO SEO SEOSurfvakantieSurfvakantie FrankrijkSurfvakantie
PortugalSurfvakantie Canarische eilandenSurfvakantie 30 plusSEA
SEASEAConversie Conversie Conversie 7. Touch Tell SellGold Coast
hotelsGold Coast hotelsGold Coast hotels 5 starsGold Coast hotels
luxuryGold Coast hotels dealsTell & SEASEO SEO SEOSEA
SEASEAConversie Conversie Conversie 8. Sell & SEATouch Tell
SellSEO SEO SEObooking.comSEA SEASEAConversie Conversie Conversie
9. Maturity model 10. SEA & Last ClickTouch Tell SellSEO
SEOConversieCPAROIConversieCPAROISEA SEASEAConversieCPAROIConversie
Conversie Conversie 11. SEA & Conversie AttributieTouch Tell
SellSEO SEOMicro ConversionPage DepthAssisted
ConversionLoyaltyRevenueConversion / CPASEA SEAIncrease in
BrandAssisted ConversionSEA% New VisitsConversie Conversie
Conversie 12. SEA & Conversie Attributie 13. SEA &
Conversie Attributie 14. Facebook Atlas 15. Bing 2013 Microsoft
Corporation. All rights reserved. Microsoft, Windows, Windows Vista
and other product names are or may be registered trademarks and/or
trademarks in the U.S. and/or other countries.The information
herein is for informational purposes only and represents the
current view of Microsoft Corporation as of the date of this
presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the
part of Microsoft, and Microsoft cannot guarantee theaccuracy of
any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO
THE INFORMATION IN THIS PRESENTATION. 16. Google vs AmazonBut,
really, our biggest search competitor is Amazon. People dontthink
of Amazon as search, but if you are looking for something to
buy,you are more often than not looking for it on Amazon . . Eric
Schmidt 17. Social & Search 18. Social & Search 19. Social
& Search 20. Social & Search 21. Enhanced Campaigns 22.
Klant centraal 23. Multi DevicesTouch Tell Sell 24. Terugblik 2014
Exacte Zoektermen Automatische Targeting Power Tools 25.
HuidigZoekwoorden Advertentie Landingspagina23 26. Exacte
zoektermenZoekwoorden 27. Automatische targetingContent 28.
Automatische targetingContentDynamischSitelinksData/Content 29.
Gestructureerde gegevens 30. Kast 119Stoel 79Vloer 14,99 /
m2GordijnKussensBedTafel 31. Gestructureerde gegevensVoordelen van
gestructureerde gegevens Met gestructureerde gegevens krijgt Google
meerinformatie over de inhoud van de website.Data/Content Deze
gegevens kunnen de advertenties in Google verder verrijken. 32.
Gestructureerde gegevensData/Content 33. Customized Creative
atScaleAdvertentie op maatRealtime Call to actionRealtime
RelevantieDynamischeAdvertenties 34. Customized Creative at Scale
35. HuidigZoekwoorden Advertentie Landingspagina23 36.
ChangeZoekwoorden Advertentie Landingspagina 37.
SamenwerkingCommunicatieMarketingServiceProductdevelopmentContentDataSearch
38. Conclusie Social en Search komen dichter bij elkaar. Online
adverteren binnen vereist gestructureerde gegevens enContent binnen
elke fase van Touch, Tell, Sell. Klant verwacht op elk moment
Relevantie, Google neemt hierin deleiding en verwacht dat ook van
de Adverteerder. 39. Contact / vragenRaoul
[email protected]: 06 54 92 86 8539
