Jo Caudron - keynote at 'The next 10 years in employer marketing

Jo CaudronDear Media

Digital TransformationHow Digital Disruption is changing the future of Media and HR

May 2014

[email protected] @jcaudron

00 32 475 43 80 98

mailto:[email protected]


Jo Caudron°1968

Founder & CEO

Digital Consulting Firm

Co-Founder

Social Media Campaigning Platform

@jcaudron

• a digital consulting company

• founded in 2009 by Jo Caudron, currently we are 5 consultants

• our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media

• our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ...

• We work for large European clients

@jcaudron

Smile, you’re in a crisis ;-)

The future is about permanently dealing with change and going in and out of moments of crisis.

Are you ready to deal with this in your business context?

Digital Transformation is really happening

@jcaudron@jcaudronDigital Transformation Modeling

From ... ... to

The Business

Digital (at the sideline)

Digital in the core


From ... ... to

The BusinessDigital (at

the sideline)

From ...

The Business



From ... ... to

The BusinessDigital (at

the sideline)

Digital in the core

From ...

The Business


Digital in the core

Digital in the core

Digital in the core

@jcaudron@jcaudron

Do you accept...?How big should CHANGE be?

In order to change the world?

@jcaudron@jcaudron

@jcaudron@jcaudron

7 metaphors to understand

the impact of change

TransparencyCloseness

ResponsivenessSpeed / AgilityAuthenticity

AccountabilityBi-directionalHumanization

The Glass House




The Glass House




The Glass House

148K




The Glass House

148K

From monolithic to atomic

Small & SimpleAPPification

Long TailPersonalized Real-Time

Utility / UsabilityValue for MoneyAgile/Cloud/SaaS

The Package





The Package

Angry Birds Twitter, Facebook

Newspaper Website

CNN online / app

Blogs

Vertical sites and specialties portals

Yelo AppBoxee

Spotify + Metafy

Sporza.be

LinkedIn, Monster, ...

eBay

Pinterest, blogs

Weather Pro (iPhone)

Traffic: Inrix + iCoyote (iPhone)

Digg.be

Twitter, Facebook

RSS

Breaking news

In-depth analysis

Services

Weather

Classifieds

Jobs

Sports

TVFun

Specials

Discovery

culture

Trends & Lifestyle





The Package





The Package

Freelancing is the new normal

By-passingVirtualization

(services, products, support,

distribution, ...)Distortion of the

value chain

The Frog




value chain

The Frog




value chain

The Frog

What will native advertising be doing to media?




value chain

The Frog

Gatekeeper meets the Second

Gatekeeper (the power of social

media)Fragmentation of (communication)

touchpointsRecommendationsAmbassadorship

The Gatekeeper





The GatekeeperCrowd-sourced opinions

Peers as news distributors

Automatic algorithms





The GatekeeperNew “experts”





The GatekeeperNew “experts”





The Gatekeeper

Why you should be recruiting on Facebook

- 50 percent of Facebook users say brands’ Facebook pages are more useful than their websites.

- 70 percent of recruiters say they connect better with potential job seekers due to widespread use of Facebook.

- 81 percent of job seekers want to see job opportunities posted to career pages on the social network.

- 85 percent of recruiters currently using Facebook recommend that other recruiters follow suit.





The GatekeeperWork together with your ambassadors

Mobile technologyLocation / Local

Always on / Instant gratification

Decreased mobility (for society)

De-centralized / NWOW

“Good is good enough”Small Data

The Traveller

The Traveller






The Traveller






The Traveller






The Participant

CommunityGamification Co-creation / Collaboration

The power of the crowd

Empowered Self(Self-)service

The Participant




The Participant




The Participant




Hire My Friend is a social, targeted and local platform for job searches made for the people of the Internet. With this new product, Makeshift aims to knock out recruiters and make hiring in the startup scene more efficient.

The Cyborg

Quantified SelfWearable Computing

Internet of ThingsBig Data

Open DataMonitoring

Even SmallerContextual Awareness

The Cyborg

Quantified SelfWearable Computing

Internet of ThingsBig Data

Open DataMonitoring

Even SmallerContextual Awareness

TransparencyAccountability

ProximityResponsivenessBi-directionalHumanizationAuthenticity

The Glass House

Relationship

Monolithic vs. atomic

APPificationLong Tail

PersonalizedExperience

SpeedPrice

(Self-)serviceScalability

The Package

Product, Service & Packaging

BypassingVirtualization

Fragmentation of touchpoints

The Frog

Position in the value chain

New gatekeepersRecommendations

"Good is good enough"

Ambassadorship

The Gatekeeper

Opinion making

The Traveller

PlaceUtility

Empowered selfDelivery fulfillment

New way of working

Contextual awarenessReal-time

Location & Place

The Participant

CommunityGamificationCollaboration


Community

The Cyborg

Internet of thingsWearables

Quantified selfRobotics

DataMonitoring

Progressive Technology

We have to prepare for a digital future, with new rules and new relationships

Things to take away ...

@jcaudron@jcaudron@jcaudron

Are you next?

Offline Online

Be ready for Mobile

Strategy Implemen-tation

Integration

Be ready for Social

Strategy Concepts & Channels

Policy, Teams &

OwnershipRoll-out

Be ready for The Future (Digital Transformation Modeling)

Digital TransformationHow Digital Disruption is changing the future of Media and HR

May 2014

[email protected] @jcaudron

00 32 475 43 80 98

