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DDB Health is turning 10 - Digital transformation - Jo Caudron
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Digital Transformation Online, social and mobile are changing Healthcare.
!
December, 2013
[email protected] @jcaudron
00 32 475 43 80 98
Jo Caudron °1968
Founder & CEO
Digital Consulting Firm
Co-Founder
Social Media Campaigning Platform
President
@jcaudron@jcaudron
To get this started...
• Who is using?
- Google+, ...
- LinkedIn, Plaxo
- LBS
- Augmented Reality
!
• Who is using?
- a smartphone
- a tablet
- a media-center (connected to your TV?)
Do YOU have a real Social Media Strategy?
Are you ready for Mobile?
Do you have a future 2020 vision on how digital is transforming the/your world?
Insights: Understanding the Power of Digital Transformation
@jcaudron@jcaudron
A short history of everything (in digital)
Analogue Digital
Connected (internet) Social
Everything is getting mobile
And the mobile eco-system will go to the living room very soon ...
Connected (internet)
Social
Digital
Analogue
Mobile
The Speed of Change…
@jcaudron@jcaudron
The Internet in 2012
7.000.000.000
@jcaudron@jcaudron
The Internet in 2012
7.000.000.000
3.000.000.000
@jcaudron@jcaudron
The Internet in 2012
7.000.000.000
3.000.000.000
1.700.000.000
@jcaudron@jcaudron
The Internet in 2012
7.000.000.000
3.000.000.000
1.700.000.000
7.000.000.000
Digital Transformation is really happening
@jcaudron@jcaudronDigital Transformation Modeling
From ... ... to
The Business
Digital (at the sideline)
Digital in the core
@jcaudron@jcaudronDigital Transformation Modeling
From ... ... to
The BusinessDigital (at
the sideline)
From ...
The Business
Digital (at the sideline)
@jcaudron@jcaudronDigital Transformation Modeling
From ... ... to
The BusinessDigital (at
the sideline)
Digital in the core
From ...
The Business
Digital (at the sideline)
Digital in the core
Digital in the core
Digital in the core
@jcaudron@jcaudronDigital Transformation Modeling
TV
Rad
io
Prin
t
Billb
oard
s
DM
Dig
ital M
edia
From ... ... to
Sale
s
Mar
ketin
g &
Com
mun
icat
ion
Serv
ice
& S
uppo
rt
HR IT
PR &
Ext
erna
l Com
mun
.
R&
D &
Ent
erpr
ise
2.0
Digital Transformation
@jcaudron@jcaudron
How big should CHANGE be?
In order to change the world?
@jcaudron
7 metaphors to understand
the impact of change
The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF CHANGE
Imagine a world with increased transparency and higher accountability, with a new form of proximity
and the need for responsiveness…
… a world in which large monolithic structures are challenged by new (smaller) players, operating online, worldwide and according to new
rules…
… a world in which traditional partners
becomes competitors and where everyone is trying
to by-pass someone else…
… a world in which we have new opinion leaders deciding what is important and what is not: new experts, our peers, but
also driven by technology…
… a world in which mobile access is dominating everything else. Where people have access to everything, everywhere,
every time they want it…
… a world in which people want to participate and co-create
the future…
… a world in which technology becomes part of everything we
do, where every object (including ourselves) is
connected to the internet.
That is the world we live in today.
The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
CHANGING HEALTHCARE
Transparency Closeness
Responsiveness Speed / Agility Authenticity
Accountability Bi-directional Humanization
The Glass House
Transparency Closeness
Responsiveness Speed / Agility Authenticity
Accountability Bi-directional Humanization
The Glass House
Transparency Closeness
Responsiveness Speed / Agility Authenticity
Accountability Bi-directional Humanization
The Glass House
148K
Transparency Closeness
Responsiveness Speed / Agility Authenticity
Accountability Bi-directional Humanization
The Glass House
Showing the human face of people behind the mask…
Transparency Closeness
Responsiveness Speed / Agility Authenticity
Accountability Bi-directional Humanization
The Glass House
Ouch!
Ouch!
Oops!
Transparency Closeness
Responsiveness Speed / Agility Authenticity
Accountability Bi-directional Humanization
The Glass House
Transparency Closeness
Responsiveness Speed / Agility Authenticity
Accountability Bi-directional Humanization
The Glass House
Transparency Closeness
Responsiveness Speed / Agility Authenticity
Accountability Bi-directional Humanization
The Glass House
What do you think?
From monolithic to atomic
Small & Simple APPification
Long Tail Personalized Real-Time
Utility / Usability Value for Money Agile/Cloud/SaaS
The Package
From monolithic to atomic
Small & Simple APPification
Long Tail Personalized Real-Time
Utility / Usability Value for Money Agile/Cloud/SaaS
The Package
Breaking news
In-depth analysis
Services
Weather
Classifieds
Jobs
Sports
TVFun
Specials
Discovery
culture
Trends & Lifestyle
From monolithic to atomic
Small & Simple APPification
Long Tail Personalized Real-Time
Utility / Usability Value for Money Agile/Cloud/SaaS
The Package
Breaking news
In-depth analysis
Services
Weather
Classifieds
Jobs
Sports
TVFun
Specials
Discovery
culture
Trends & Lifestyle
Angry BirdsTwitter,
Newspaper Website
CNN online / app
Blogs
Vertical sites and specialties portals
Yelo App Boxee
Spotify + Metafy
Sporza.be
LinkedIn, Monster, ...
eBay
Pinterest, blogs
Weather Pro (iPhone)
Traffic: Inrix + iCoyote (iPhone)
Digg.be
Twitter, Facebook
RSS
From monolithic to atomic
Small & Simple APPification
Long Tail Personalized Real-Time
Utility / Usability Value for Money Agile/Cloud/SaaS
The PackageAny good idea might become a reality. As a bootstrapped atomic service. With its own business logic. !Often in direct competition with big international players that offer a broad range of products and solutions.
From monolithic to atomic
Small & Simple APPification
Long Tail Personalized Real-Time
Utility / Usability Value for Money Agile/Cloud/SaaS
The Package
From monolithic to atomic
Small & Simple APPification
Long Tail Personalized Real-Time
Utility / Usability Value for Money Agile/Cloud/SaaS
The Package
What do you think?
By-passing Virtualization
(services, products, support,
distribution, ...) Distortion of the
value chain
The Frog
By-passing Virtualization
(services, products, support,
distribution, ...) Distortion of the
value chain
The Frog
By-passing Virtualization
(services, products, support,
distribution, ...) Distortion of the
value chain
The Frog
Brands by-passing the media to directly connect with the audience
By-passing Virtualization
(services, products, support,
distribution, ...) Distortion of the
value chain
The Frog
If you can sell expensive cars online, you can sell anything online.
By-passing Virtualization
(services, products, support,
distribution, ...) Distortion of the
value chain
The Frog
Over the top sales of (OTC) drugs and products
By-passing Virtualization
(services, products, support,
distribution, ...) Distortion of the
value chain
The Frog Who needs a doctor when you have the Internet?
By-passing Virtualization
(services, products, support,
distribution, ...) Distortion of the
value chain
The Frog Yes, this too…
By-passing Virtualization
(services, products, support,
distribution, ...) Distortion of the
value chain
The Frog
What do you think?
Gatekeeper meets the Second
Gatekeeper (the power of social
media) Fragmentation of (communication)
touchpoints Recommendations Ambassadorship
The Gatekeeper
Gatekeeper meets the Second
Gatekeeper (the power of social
media) Fragmentation of (communication)
touchpoints Recommendations Ambassadorship
The GatekeeperThey used to be your healthcare gatekeepers
Gatekeeper meets the Second
Gatekeeper (the power of social
media) Fragmentation of (communication)
touchpoints Recommendations Ambassadorship
The Gatekeeper But now the internet is your gatekeeper. Who judges what is right and what is wrong?
Gatekeeper meets the Second
Gatekeeper (the power of social
media) Fragmentation of (communication)
touchpoints Recommendations Ambassadorship
The GatekeeperHospitals are providing public information to guide patients
Gatekeeper meets the Second
Gatekeeper (the power of social
media) Fragmentation of (communication)
touchpoints Recommendations Ambassadorship
The GatekeeperPeople connecting to each other, learning from each other, informing each other…
Gatekeeper meets the Second
Gatekeeper (the power of social
media) Fragmentation of (communication)
touchpoints Recommendations Ambassadorship
The Gatekeeper
Can traditional companies find new models where they stay the first gatekeeper while facilitating the second gatekeeper?
The Gatekeeper
The Network is the Second Gatekeeper
Gatekeeper meets the Second
Gatekeeper (the power of social
media) Fragmentation of (communication)
touchpoints Recommendations Ambassadorship
The Gatekeeper
What do you think?
Mobile technology Location / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough” Small Data
The Traveller
The Traveller
Mobile technology Location / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough” Small Data
The Traveller
Mobile technology Location / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough” Small Data
The Traveller
Mobile technology Location / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough” Small Data
All the knowledge in the world, anytime, anyplace, in your pocket
The Traveller
Mobile technology Location / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough” Small Data
An app to remind you which medicine you need to take when and when do you an appointment with your doctor.
The Traveller
Mobile technology Location / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough” Small Data
“Patient Empowerment” through technology. Flipping the funnel.
Mobile technology Location / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough” Small Data
The Traveller
What do you think?
The Participant
Community Gamification Co-creation / Collaboration
The power of the crowd
Empowered Self (Self-)service
The Participant
Community Gamification Co-creation / Collaboration
The power of the crowd
Empowered Self (Self-)service
The Participant
Community Gamification Co-creation / Collaboration
The power of the crowd
Empowered Self (Self-)service
Communities, gamification, … for behavioral change
The Participant
Community Gamification Co-creation / Collaboration
The power of the crowd
Empowered Self (Self-)service
Online communities for patients and caregivers
The Participant
Community Gamification Co-creation / Collaboration
The power of the crowd
Empowered Self (Self-)service
Check online where flu is trending or use a Facebook app to see who may infected you
The Participant
Community Gamification Co-creation / Collaboration
The power of the crowd
Empowered Self (Self-)service
What do you think?
The Cyborg
Quantified Self Wearable Computing
Internet of Things Big Data
Open Data Monitoring
Even Smaller
The Cyborg
Quantified Self Wearable Computing
Internet of Things Big Data
Open Data Monitoring
Even Smaller
Track your health (number of steps, calories, etc) with an elegant device
The Cyborg
Quantified Self Wearable Computing
Internet of Things Big Data
Open Data Monitoring
Even Smaller
The Cyborg
Quantified Self Wearable Computing
Internet of Things Big Data
Open Data Monitoring
Even Smaller
Smart pills send information to a mobile app so you can follow your treatment
The Cyborg
Quantified Self Wearable Computing
Internet of Things Big Data
Open Data Monitoring
Even Smaller
Check your baby’s moves whenever you want with a smartphone enabled ultrasound machine
The Cyborg
Quantified Self Wearable Computing
Internet of Things Big Data
Open Data Monitoring
Even Smaller
Or if your don’t want to wear a device, there are now even temporary tattoos that can help you track your health status
The Cyborg
Quantified Self Wearable Computing
Internet of Things Big Data
Open Data Monitoring
Even Smaller
The future?
The Cyborg
Quantified Self Wearable Computing
Internet of Things Big Data
Open Data Monitoring
Even Smaller
What do you think?
The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
Are YOU Ready for this?
Transparency Closeness
Responsiveness Speed / Agility
Authenticity Accountability Bi-directional Humanization
From monolithic to atomic Small & Simple APPification Long Tail Personalized Real-Time Utility / Usability Value for Money Agile/Cloud/SaaS
By-passing Virtualization (services, products, support, distribution, ...) Distortion of the value chain
Gatekeeper meets the Second Gatekeeper (the power of social media) Fragmentation of (communication) touchpoints Recommendations Ambassadorship
Mobile technology Location / Local
Always on / Instant gratification Decreased mobility (for society)
De-centralized / NWOW “Good is good enough”
Small Data
Community Gamification
Co-creation / Collaboration The power of the crowd
Empowered Self (Self-)service
Quantified Self Wearable Computing
Internet of Things Big Data
Open Data Monitoring
Even Smaller
Remember them? Could this happen to you too?
@jcaudron@jcaudron
Are you next?
Because the world is changing!
Music - Newspapers - TV - Retail - Automotive - Education - Government - Healthcare?
Offline Online
Be ready for Mobile
Strategy Implemen-tation
Integration
Be ready for Social
StrategyConcepts & Channels
Policy, Teams &
OwnershipRoll-out
Be ready for Your Future (Digital Transformation Modeling)
What do I do for a living?
@jcaudron
DearMedia, Consultants for the Digital Age
!Digital Transformation Modeling:
Digital impact on traditional communication, media, business, ...
Online Social Mobile Media
@jcaudron
@jcaudron
Our Services Our Domains
Consulting
Trendwatching
Presentations
Trainings
Online
Mobile
Social
Digital Transformation
Digital Transformation Online, social and mobile are changing Healthcare.
!
December, 2013
[email protected] @jcaudron
00 32 475 43 80 98
