Janrain alternative solution

What’s The Golden Key To Online Business Growth?

More info: http://hellboundbloggers.com/2014/09/key-to-online-business-growth-62515/

Introduction

The biggest challenge remains for digital marketers and product managers is understanding customers or understanding online business growth.An in-depth understanding of customer helps product managers develop better products and engage with users while marketers too can develop targeted marketing campaigns leading to a better ROI. This is a problem faced by product manager and online marketers for quite a some time now.


Solution to the problem! Janrain Customer Profile Management platform previously known as Janrain User Management Platform (JUMP) provides Product managers tools with which they can understand their customers and engage them in a better way by personalising the user experience. Janrain Customer Profile Management platform includes• Social login• Registration as a Service• Profile Data Storage• Single Sign-on• User Generated content• Customer insights• Integration with other marketing tools


Janrain Customer Profile Management platform

• Social login allows customers to login in with one of their already existing social accounts, such as Facebook, Google, Twitter, etc.

• Registration as a Service allows outsourcing of registration system of web and mobile applications to Janrain

• Profile Data Storage allows management of customer data at one location,using this data Marketing strategy decisions can be made easily.

• Single Sign-on makes managing various websites and mobile applications simpler and offers a better customer experience.

• User Generated Content offers features like social sharing, commenting, • social activity feed, live chat and others.• Customer Insights helps you to really understand the data and information given to

you by providing following things• Powerful segmentation tools for marketers• Conversion analytics for social login and registration which helps to understand

the user experience and interaction• Sharing and referral traffic tracking

• Integration with Industry tools makes Janrain more valuable and actionable when implementing with other marketing tools.


Janrain SolutionWith such a collection of products, Janrain platform makes a good case for itself. All these products are available under various offerings from Janrain.

Janrain Engage offering includes Social login, User generated content and customer insights (Social login and sharing analytics).

Janrain Capture offering includes Registration as a service and profile data storage products. It also includes advance customer insights (segmentation tools for better targeting).

Janrain Federate offering includes single sign on solution for clients having multiple web properties and it can be utilised alongside Janrain Capture and Engage too.


Alternative to Janrain solution

Two known competitors of Janrain are Gigya and LoginRadius. Gigya mainlyfocuses on enterprise clients whereas LoginRadius provides product and features for small and medium businesses. On the product side, Gigya has much larger set of products than Janrain making it more suitable for Enterprise clients whereas LoginRadius products make a perfect sense for small and medium business.


Product Gigya Janrain LoginRadius

Social Login Yes Yes Yes

Social user Data Yes Yes Yes

Registration as service Yes Yes Yes

Social Data storage Yes Yes Yes

User Data Management Yes Yes Yes

Single Sign on Yes Yes Yes

Friend Invite Yes - Yes

Social Sharing Yes Yes Yes

Reactions Yes Yes No

Comments Yes Yes No

Ratings and Reviews Yes No, support extensions No

Activity Feed Yes Yes No

Gamification Yes No, support extensions No

Analytics/Insights Yes Yes Yes

A detailed comparison of all these 3 solutions

Comparative analysis

Gigya Janrain LoginRadius

PricingStarts from 15,000 USD Per Year

starts from 1000 USD Per Year

Starts from 468 USD Per Year

Target Audience

Enterprise Clients Large BusinessesSmall and medium Businesses

Products Range

A vast range of products makes it perfect for enterprise clients

No gamification like Gigya

Important core products available. Good enough if you are looking for social login, Sharing, RaaS, SSO, and analytics


Internet

Janrain alternative solution